Tourism task force with input of aftab rana

Tourism Task Force
Agency Issue Solution Responsibility Challenge
Federal
Government
Absence of coordination
and facilitation at the
federal level and decline
in the image of Pakistan
as tourist destination in
the aftermath of 18th
amendment whereby
tourism is a devolved
subject.
Formation of National Tourism Board with following Composition;
 Minister IPC (Chairman)
 Provincial Ministers of Tourism Deptts.
 Secretary IPC
 Secretaries of Provincial Tourism Deptts. including GB, AJK
 MD PTDC
 JS PMO
 JS MOFA
 JS Aviation Division
 Member from Board of Investment
 JS Ministry of Interior
 Rep. of Tour Operators (PATO)
 Rep. of Hotel Association (PHA)
 Rep. of Travel Agents Association (TAAP)
 4 members from private sector to be nominated by the PM.
The ToRs should be;
1. Coordination with international bodies dealing with tourism sector
to promote tourism in Pakistan on sustainable basis.
2. Marketing & promotion of tourism potential of Pakistan at national
and international fora by involving Pakistani embassies and
missions.
3. Coordination with EAD to attract grants/loans and investments from
multilateral & bilateral sources for the purpose of boosting tourism
sector in Pakistan. For this purpose, the Board could work very
closely with provincial governments.
4. Advocacy and facilitation to develop adequate regulatory
framework for introducing quality standards in tourism and
hospitality sectors.
5. Ensuring participation at international expos and events by
developing a collaborative mechanism for the provinces to promote
projection of Pakistan as a tourism destination of choice.
6. Providing a forum for provinces to discuss and deliberate on
international and national best practices to devise strategies for
tourism projection and promotion.
 Ministry of Inter
Provincial
Coordination
 Provincial
Tourism
departments and
AJK & GB
 Private Sector
(tour operators,
travel agents &
hotel association)
Tourism being
devolved subject; the
matter might have to
be placed for
consideration before
Council of Common
Interest to seek
provincial consensus
on establishment of
Body.
(although GB and
AJK are not members
of CCI, their consent
may be obtained
through special
arrangement)

7. Developing synergies amongst provinces and regions to effectively
role out plans to promote tourism sector.
8. Coordination with national and international institutions and
organizations for developing quality human resource in tourism and
hospitality sectors and providing technical assistance to the
provinces to develop quality institutions for skill training in tourism
and hospitality sectors.
9. Establishing an effective coordination with Federal Departments
such as Ministry of Interior, Foreign office and civil aviation for visa
facilitation and on arrival tourist services.
Visa, immigration &
security issues due to
multiple barriers for
foreigners in issuance of
tourist visas and
security check points.
1. Introducing improvements in visa policy regime in place, to ensure
maximum tourist facilitation without compromising on security
including inter-alia
a) Issuance of E-Visa/ Visa on Arrival
b) Setting time limits for issuance of tourist visas.
c) Reducing the time for issuance of NOCfor security clearance.
d) Facilitation of foreign tourists travelling on business visas by
allowing them to visit tourist destinations.
2. Police security/clearance at state of the art tourist friendly facilitation
centers equipped with all facilities like modern sitting areas, wifi
internet, display of tourist destinations on LED TVs with their
information and availability of brochures containing communication
material and tourist packages.
3. Single entry registration for foreigners at Airport/ entry check-post
on pattern of GB with no visit to police station.
 Ministry of
Foreign Affairs.
 Ministry of
Interior
 Other stake
holders.
Since some of the
most attractive tourist
destinations are
located in areas which
are strategically also
very important,
mechanism may be
established to provide
maximum tourist
facilitation without
compromising
security objectives.
Lack of facilitation at
Airports & inadequate
aviation policy to attract
local and foreign
tourists
1. Establishment of Tourist Facilitation Desks at all the airports.
2. Provision of tourism related marketing information &
communication material at Tourist Facilitation Desks.
3. Improving facilities on airports, important from tourism view point
like Chitral, Gilgit, Skardu, Muzaffarabad & Saidu Sharif.
4. Exploring possibility of flights from Lahore/ Karachi to peripheral
airports like Saidu Sharif, Skardu, Gilgit & Chitral
5. Exploring possibility of direct international flights to airports like
Skardu.
6. Introducing helicopter service to main tourist destinations like
Naran, Kalam, Gilgit, Hunza, Kumrat Valley.
7. Exploring possibility of re-introducing mountain air safari.
 Aviation Division
 Provincial Govts.
1. There are some
structural issues
that prevent
expansion of
airports in the
areas important
from tourism
view.
2. Availability of
finances as
capital-intensive
activity.

Lack of proper
communication network
1. Improvement of the condition of roads to ensure that they are all-
weather, safe to travel and without bottle necks with provision of
adequate snow removing machinery. Some of the roads to be
improved are;
 Behrain to Kalam Road
 Kalam to Kumrat Road
 Fort Minro Road
 Dir to Chitral and Chitral to Shandur Road
 Neelum Valley Road
2. Reinitiate Khyber Steam Safari from Peshawar to Landi Kotal and
develop more railway heritage tour products e.g. in Bostan region of
Balochistan.
3. Exploring possibility of introducing river cruise in river Indus from
Attock downstream.
4. Encouraging private sector to develop tourist standard road side
facilities along national and provincial highways.
5. Expansion of mobile and 3G/4G network in GB & other tourist areas.
6. Adequate provision of petrol/diesel and food stock in all tourist
destinations especially during tourist seasons.
 NHA
 Pakistan
Railways
 PTA
 PSO
 Private Sector
Climate &
Environment
Sustainability
1. Ensuring that all tourism related development projects are undertaken
keeping in view climate & environmental sustainability laws.
2. Promoting eco-tourism in National Parks keeping in protection and
conservation of environment and ecosystem and by involving the
local communities in the benefit sharing from the tourism activities.
3. Exploring possibility of introduction of financial incentives linked
with reuse/recycle plastic bags, imposing heavy entry fee at entrance
of tourist destination along with provision of an empty bag and
refunding 75 percent ticket amount by returning bag full of waste
while leaving the area.
4. Introducing selective trophy hunting program based on the best
practices of such programs introduced in some areas of GB and KP
to generate revenue for conservation activities and support local
communities (Ibex, Markhor trophy hunting program by KP/GB
Wildlife Deptt).
5. Introducing entry ticket mechanism at entrances of the National
Parks to generate funds to improve the management of these National
Parks and develop more facilities for the visitors.
 Ministry of
Climate Change
 Local Govts.

6. Including more areas in the categories of protected areas such as
National Parks or biosphere reserves to protect the natural landscape
and biodiversity from potential touristic encroachments.
7. All the tourism development activities in the remote areas having
significance of natural or cultural heritage should be based on
principle and international best practice of sustainable tourism
development.
8. Moto of “Conservation first & development afterwards” be adopted.
9. Minimizing negative impacts of tourism on the natural resources
appropriate policies and guidelines and action plan to be developed
in consultation with the provincial governments.
10. Incorporate latest appropriate technologies to make tourism
operation more and more environmental friendly and responsible
such as use of solar energy in hotel operations, use of micro-hydal
plants in hotel industry, provision of alternate fuel to hotels and
restaurants in mountain areas, use of energy efficient lightings
Absence of centralized
E- Portal for tourist
related information
1. Formation of One-stop E-Portal on pattern of KP Portal for all
requirements of tourists like information, hotel bookings, activities
planning & booking, festival calendar and updates.
2. Provision of information through this portal regarding issuance of
visas/NOCs and availability of hotels, room rents, rent a car/jeep
service with fares to different popular destinations, contact numbers
of tour operators etc.
3. Introducing 24-hour toll free number for tourist facilitations.
 Ministry of IPC
 Ministry of
Information
technology &
telecommunicatio
n
Pakistan’s negative
image as a tourism
destination due to
existence of security
issues, negative travel
advisory reports issued
by countries and
negative international
media reporting
1. Development of a tourism brand and logo for Pakistan through
national level competition.
2. National and international media promotion of tourist events of
Pakistan
3. Participation in international expos like WTM London, ITB Berlin
and Fatore Madrid to showcase image of Pakistan as a whole.
4. Encourage state owned and private TV channels to allocate more time
to promote Pakistan as a tourist destination.
5. Promote Pakistan as a tourist destination on high ranking
international TV channels such as National Geographic, BBC, CNN,
Discovery.
6. Development of quality promotion, information and communication
material regarding tourism.
 Ministry of IPC
 Ministry of
Information &
Broadcasting

7. Publishing of calendar of events covering all federal/provincial as
well as local area events in the country which must be followed, so
that tourists from domestic and international market may plan their
activities with confidence.
8. Engaging travel writers and travel bloggers with enormous fan
following to showcase image of Pakistan as tourist destination of
choice.
Inadequate tax and
other allied incentives
for tourism sector
In order to further facilitate tourism sector and improve on existing
incentive package, the possibility of providing further incentives needs
to be explored by the proposed Board in consultation with FBR,
Ministry of Finance, provincial governments and private sector involved
in tourism sector.
 Ministry of IPC
 FBR
 Ministry of
Finance
 Private Sector
Current financial
crunch faced by the
government
The ineffective
projection of Pakistan
by Embassies,
Commercial
Counselors, Foreign
Missions as tourism
destination of choice.
1. The proposed National Tourism Board to develop promotion
material in consultation with provincial governments to be shared
with embassies, commercial counselors, foreign missions to
effectively project tourism potential of Pakistan.
2. The performance of foreign missions/commercial sections may also
be reviewed on basis of ability to achieve tourism related objective
in their respective jurisdictions.
3. Coordination with embassies and foreign missions of other countries
in Pakistan to relax travel advisories for their citizens on their travel
to Pakistan. For this purpose, orientation seminar and exposure
visits can be organized for the concerned staff of these embassies.
4. Pakistani Embassies in abroad should also organize orientation
seminars about Pakistan as a tourist destination for the government
functionaries of their interior ministries and private tour operators to
create soft image of Pakistan.
5. The embassies hosted in top ten tourist producing countries for
Pakistan e.g Japan, South Korea, China, Thailand, Germany, UK,
USA, Austria, Spain, France and Malaysia should have dedicated
tourist facilitation cells.
 Ministry of
Foreign Affairs
Fate of PTDC
properties after 18th
amendment in wake of
financial constraints.
1. The assets presently owned by PTDC in shape of motels/hotels at
various locations may be taken over by proposed National Tourism
Board.
2. These motels/hotels may be privatized, leased out or run under
public private partnership by renovating and equipping them with
 Ministry of IPC After the removal of
tourism from the
concurrent list as a
result of 18th
Amendment in the
constitution of

latest boarding and lodging facilities and by adding additional
recreational facilities such as swimming pools, horse riding, in
house theatres etc. and security system in order to gain popularity
among domestic as well as international tourists.
3. Unutilized lands available with PTDC may be auctioned to generate
handsome revenue to create an endowment fund to meet the regular
operational expenditure of National Tourism Board.
4. Only qualified and financially strong private sector parties should
be selected on merit based system to run these properties.
5. PTDC should be downsized to only play the role of tourism
promotional organization as a wing of National Tourism Board.
Pakistan, claims of
provincial
governments on
PTDC properties are
pending before courts.
The matter may be
placed before CCI for
consideration by IPC.
Areas which are most
important from tourism
view point do not have
the trained and qualified
human resource in
hospitality and tourism
sector.
1. National Tourism Board in consultation with provincial
governments and international tourism organizations of repute shall
develop various courses from certificate level to master level to
build capacity of eligible youth in hospitality and tourism sectors.
2. The model of Govt. of GB collaboration with British Council and
KP collaboration with World Bank may form the prototype to be
followed.
3. The private sector which shall be the end user of trained human
resource should be intimately involved in devising the course and
curriculum. The existing institutions like NAVTTC may be
involved for the purpose.
4. The possibility of strengthening existing tourism and hospitality
institutions such as PITHM Karachi and PATHOM Swat and
establishing Federal and Provincial Training Institutes should be
explored by Ministry of IPC and the Provincial Governments.
5. Encouraging private sector to establish tourism and hospitality
institutions in various parts of the country and public and private
universities should also be encouraged to introduce undergraduate
and post graduate courses in tourism and hospitality sector.
6. Efforts be made to create linkages of Pakistani universities and
institutions with high ranking institutions and universities in tourism
and hospitality sector to bring quality.
 Ministry of IPC
 Provincial
Governments
 Private Sector.
Infrastructural support 1. Provincial government to make adequate allocation on priority in
their ADPs to develop infrastructure of tourist attractions in the
Provincial
Governments

form of provision of quality road network, drinking water
availability, solid waste and sewerage management, electricity,
afforestation, emergency health services etc.
2. For issues under federal domain like national highways, airports
and rail tracks etc. the federal government to provide allocation
through PSDP to augment the allocation of the provinces.
However, the quantum of federal government support shall be
linked to percentage allocation by the respective provincial
government for the purpose.
Provincial
Government
Coordination &
Synergies
1. To bring tourism to the center stage of development process by
ensuring that development proposals of other sectors are seamlessly
fed into the development of tourism potential of provinces/regions.
2. The provincial departments to develop their own sectoral strategies
fitting into overall strategy for tourism development promotion at
national level.
3. The government at provincial level should establish Provincial
Tourism Council by involving key departments and agencies to
create and effective coordination mechanism for the development of
tourism related infrastructure and promotional activities.
 Provincial Govt.
and its
Departments
Competing funds
demands among all
departments.
Tourists facilitation 1. Establishing Tourist Information Centers at key tourist destinations
and entry points.
2. Developing tourist facilitation applications with booking facility &
having information regarding
i. Jeep/rent a car fares
ii. Trekking routes
iii. Availability of beds in hotels etc
3. Raising up Tourist Police on pattern of KP to ensure safety and
security of the visitors.
 Provincial
Government
Due to lack of
facilities and
asymmetries at
various tourist spots,
tourists have to face
many issues.
Public Private
Partnership and
investment promotion in
tourism sector
1. Develop framework for public private partnership specially to attract
foreign and local investment in large scale tourism related projects
such as development of chair lifts, recreational resorts and three,
four, five star hotels.
2. Ensuring Public private partnership in organizing mega events and
promoting local tourism.
3. In financing, constructing, managing infrastructure and other related
development projects, it provides an alternate to budgetary
 PPP Board
 Provincial
Governments.
 Private Sector

constraints, enables the tourism industry to build assets, and
maximizes the use of private sector skills
4. Access to new sources of capital
5. Accelerated development of infrastructure
6. To realize value of underutilized services.
7. Introduction of Community Tourism on pattern of Tourist
Assistance Program initiated by Akhuwat in GB
Tourism Policy & its
implementation
1. The relevant Tourism Department should develop their tourism
policies and plans in accordance to the international best practices
of sustainable tourism to ensure the sustainability of environment,
local economy and cultural norms.
2. Provincial tourism departments should develop provincial tourism
policies and its implementation mechanism with a point of view to
affectively regulate tourism and hospitality sector and to facilitate
private sector to come forward and invest in tourism related
ventures.
Tourism Department
Opening Up
Government facilities to
Tourists
1. The policy framework encompassing leasing, joint management,
BOT may be formed at first step.
2. The rest houses of various Government Departments, to be opened
for tourists by leasing out to private sector strictly on merit basis on
set criteria with a share/priority consideration of the owner
departments.
3. Selective locations of the rest houses can be further developed by
creating camping site facilities to promote youth and nature based
tourism.
4. To ensure heritage value of these houses, efforts will be made that
these properties are restored and renovated without compromising
their architectural/heritage values.
5. A committee under Minister of Defence has already been
constituted and its recommendations may also be part of proposed
strategy of tourism.
 Tourism Deptt.
 Relevant
Provincial
Departments.
Generate Extra
Activities
1. Establishment of Chairlifts via PPP mode at all feasible touristic
sites especially those having potential of skiing and other adventure
sports.
2. Water Sports facilities at all feasible sites.
 Tourism Deptt.
 Board of
Investment
 PPP Board

3. Tourist camping sites/ camping pods with all allied facilities to
provide appropriate accommodation facilities to the adventure and
nature based tourist segments.
4. Setting up of mountaineering and trekking training centers in close
proximity to mountains where tourists can learn and practice
mountaineering & rock climbing and other adventure sports etc.
5. Promote various adventure sports such as river rafting, mountain
biking, snowboarding, paragliding, fishing, horse riding by using
the great outdoor environment of our mountain and wilderness
areas.
6. Organize various cultural activities such as folk music and dance
performances, traditional games and local food festivals at various
tourist destinations at provincial level.
 Private Sector
Opening up new tourist
spots
Opening up new touristic areas where initial private investors are shy as
per list given in Annex. A
Provincial
Governments
Subject to the
availability of
adequate financial
resources.
Local
Government
Municipal &
regulatory functions
1. Solid waste
management
2. Traffic management
3. Sewerage disposal
4. Enforcement of
municipal laws.
1. Keeping the cities / towns neat & clean.
2. Proper waste and sewerage management facilities should be
developed to ensure cleanliness at tourist destinations in various
districts.
3. Awareness campaigns amongst tourist and local community
should also be part of cleanliness movements.
4. Local government should develop appropriate rules and
regulations and guidelines for the construction of all tourism
related buildings and infrastructure.
5. To establish a mechanism to check cleanliness and hygiene
standards of hotels and restaurants.
6. To ensure food safety and quality by developing appropriate
legal framework and implementation mechanism.
7. To inspect cleanliness of hotels & restaurants.
8. To improve quality of road signage and information sign boards
to improve the overall facilitation for the tourists.
9. To ensure the availability of health facilities and appointment of
doctors in existing hospitals and BHUs at tourist location in
remote areas during tourist seasons.
10. Development and maintenance of public toilet facilities at tourist
spots.
Concerned
municipal
corporations and
TMAs
Health Deptt.
1. The capacities at
the local level and
availability of
resources can be a
constraint.
2. The strengthened
local government
system may be
utilized.

11. Development of visitors’ safety and security mechanism by
involving local community and Police department and stake
holders from hospitality sector.
12. Develop necessary facilities near historical and archeological
sites to facilitate tourists in consultation with concerned
department of archelogy and cultural heritage.
13. Develop the new concept of heritage hotels and resorts using
certain historic buildings with a point of view to preserve them
and make them a self-sustained heritage site on the basis of GB
model of Khaplu and Altit Fort which is;
a. Joint ownership and mechanism of sharing revenues.
b. Development of community by constituting town
management society comprising members of local
community and Serena Hotels.
c. This model is composed of;
 Serena Hotel/Altit Fort/Khaplu Fort (Agha
Khan Foundation)
 International donors (e.g. Norwegian Govt)
 owner of the Fort (e.g. Raja of Shigar)
 and local community
Key Performance Indicators for Organizations Associated with Tourism:
It is important to make our destinations competitive one for tourists which is the ability of the place to optimize its attractiveness for residents
and non-residents, to deliver quality, innovative, and attractive (e.g. providing good value for money) tourism services to consumers and to gain market
shares on the domestic and global market places, while ensuring that the available resources supporting tourism are used efficiently and in a sustainable
way. However, in order to introduce these KPIs in tourism sector and contribution of tourism in GDP, proper mechanism has to be followed based on
effective use of information technology and research in the sector. Keeping in view different terrain of Pakistan and various types of activities, the
proposed National Tourism Board under Ministry of IPC may form Key Performance Indicators, some of which are given as under;
Indicator Relevance Challenge

Inbound tourism revenues
per visitor by source
market
1. Economic changes (ups or downs) experienced within
the region over a specified period of time.
2. Identification of factors affecting inbound tourism
revenues per visitor per year.
There is lack of reliable data on tourism related activities
in the country due to absence of
a) Proper study and research
b) Required tools at local level
c) Insufficient use of latest information and
communication technology.
Overnights in all types of
accommodation
1. A measure of tourism flows in accommodation,
capturing the percentage growth or decline year-on-
year in overnights in all types of accommodation or, if
not available, in hotels and similar establishments.
2. challenge is measuring unregistered and private
accommodation.
Exports of tourism services 1. A measure of exports of tourism services and relative
performance compared with other sectors, capturing
growth or decline year-on-year in value and in
percentage.
2. The measure will show change in performance
reflecting competition in terms of brand, value
awareness and international appeal.
Natural resources and
biodiversity
1. Natural resources are key drivers of attractiveness and
offer countries a competitive advantage
2. A measure of stock of natural assets, in terms of the
number of recognized natural heritage sites and
preserved areas
Cultural and creative
resources -
1. A composite measure of the number of recognized
cultural and creative attractions in different forms
2. Building a strategy that capitalizes on cultural and
creative resources can provide competitive advantages
Tourist Retention,
Satisfaction & Referral
Rate
A measure of demand side attractiveness value, using a
comparable measure of visitor satisfaction rating and
intention for repeat visits.
Labor Productivity in
tourism services
1. A measure of the level and evolution of productivity
of those employed in tourism and the productive
potential of the tourism economy
2. The challenge relates to difficulties of measurement,
particularly to address quality issues, and the
specificity of the tourism sector including the small
size of businesses
Sustainability Indicator Each province must adopt nature friendly and cultural
friendly tourism practices along with measures taken for
safeguard of environment, sites and culture.
Tourism Action Plan A competitiveness eligibility indicator that recognizes the
existence and quality of implementation, effectiveness

and evaluation of a Tourism Action Plan to improve the
competitiveness of tourism in the region.
Plan for Developing 20 New Tourist Destinations in 5 Years, 4 Sites Annually:
Area Tourist Spots/untapped Areas Activities
Gilgit
Biltistan
Deraly Lake, Ghotum Sar Pareshing, Rupal Tarashing, Bunner Valley, Babusar, Fairy
Meadows, Atter Lake, Shukargha Barro Sar Birgal, Cemetery George Hayward,
Kutwal Lake Haramosh, Bagrote Valley, Hushe, Thally Valley, Altit Ahmad Abad
Track, Borit Lake, Shimshal, Manthoka Waterfall, Khamosh Abshar, Gappa, Dainter,
Jarbaso Lake, Thormik Valley, Katpana Desert and Katpana Lake, Soq Nullah,
 World’s highest cold desert rally
Sarfaranga
 World’s highest cycling race Tour de
Khanjrab
 Trans Himalyian Jeep Rally
 Mountaineering
 Trekking
 Fort Hopping
 Para Gliding
 Shandur Festival
 Rama Festival
 Tukhm Rezi Festival
 Ginani Festival
 Cherry Blossom Festival in Hunza
 Mayphung in Skardu
Balochistan Hingol National Park, Zargon Valley, Ziarat Valley, Chiltan Hazarganji National
Park, Shehre Roghan, Moola Chotok Khuzdar, Pir Chatal Noorani Gandawa, Kund
Malir Beach, Pir Ghayab water fall bolan, Astola Island Gwadar, Harnai pass,
Khojak Pass, Hazar ganji chiltan national park, Jiwni
 Jhal Magsi Jeep Rally
 Gwadar Jeep Rally
 Hingol National Park
 Sibi festival
 Buzkashi festival
Khyber
Pakhtunkhwa
Madaklusht, (Chitral), Kumrat Valley, Golan Gol Chitral, Supat (Hazara Kohistan)
, Gabor (Chitral), Bayun (Swat), Broghil (Chitral), Sheikh Badin, Mankiyal (Swat),
Ganool Valley (Naran Road), Utror to Thal (Badghai Top), Siran Valley (Mansehra),
Mahnoor Valley Kohistan, Palas Valley, Jahaz Banda Kumrat, Bala Hisar Fort,
Butkara Stupa, Kanishka Stupa, Chakdara Stupa, Panjkora valley, Sphola stupa, kafir
 Religious Tourism in Takht Bhai & other
areas
 Camping Pods
 Yak Polo Festival
 Kalash Festival
 Golf along river Indus

kot, Buddhist ruins at Ghahbaz Ghari, Sehri Bahlol, Gor Khuttree, Karimabad
(Chitral), Alai (Batagram)
 Paragliding in Chitral
 Fort Hopping
 Camping Pods
 Rafting in Kabul river, Kunhar river in
Naran etc.
Sindh Ranikot fort, Kot Diji fort, Pacco Qilo, Ruins at Aror, Chakhandi Tomb, Ran of kutch
Wildlife Sanctuary, Bakri Waro Lake, Tharparkar Desert, Kirthar National Park,
Coastal area of Mubarak Village, Sukkur/Kotri Barrages, Keenjhar Lake, Haleji
Lake, Makli Graveyard
 Coastal tourism
 Water sports along Arabian sea beach and
lakes
 Nara Desert Safari
 Lal Shahbaz Qalandar Urs
 Shah Abdul Latif Bhittai Urs
Punjab Letrar Valley, Bun Karor, Rohtas Fort, Tilla Jogian, Sown Valley, Fort Minro,
Cholistan Desert, Taunsa Barrage, Kalabagh, Chashma Barrage, Head Sulemanki,
Head Balloki, Harrapa,


PLAN TO DEVELOP NEW TOURIST DESTINATIONS IN GILGIT BALTISTAN
UNTAPPED TOURIST DESTINATIONS IN DISTRICT ASTORE
S.# Name of
Destination
Name of
Tehsil
Potentials Opportunities Mode of
Access
Distance
fromCapital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
1 DERLAYLAKE Shonter 2.7KM Long Lake,
TroutFishing,
WildFlowers,
ThickForest,Site
seeingofNanga
Parbat, Lush
GreenMountains
Four Seasons of
the year
Safe &
Conducive
Environment,
Tax Holidays,
Govt.Support
in Purchas of
land & Business
Development.
Personal
Car, Bus or
Rent a Car
up to
Astore
Bazar,
Drive self
4x4 vehor
Rent a local
jeep for91
Km from
Astore
Bazar to
Derlay
lake.
219 Km from
Gilgit &
91 km from
Astore Bazar
On Main
Kala Pani
Road
Promotionof
the Area
TouristRest
Housefor
Accommodati
onfacilities.
Establishment
ofCamping
sites
January
2019with
the
approval
ofnew
material.
Under
constructi
onwill
complete
by June
2019

S.# Name of
Destination
Name of
Tehsil
Potentials Opportunities Mode of Access Distance
from
Capital City
Distance
fromMain
Road
Proposed
Interventions
Timeline
2 GHOTUM
SAR
PARESHING
Astore 5 km meadow,
WildFlowers,
ThinForest,
Lush Green
Mountains,
7daystrek to
Skardu.
Four Seasons of
the year
Safe &
Conducive
Environment,
Personal Car, Bus
or Rent a Car up
to Astore Bazar,
Drive self 4x4 veh
or Rent a local
jeep for58 Km
from Astore
Bazar to
Ghotumsar.
163 Km
from Gilgit
&
58 km from
Astore
Bazar
Endof
Parashing
Shingle
Road
Promotionof
the Area
TouristRest
Housefor
Accommodati
onfacilities.
Establishmen
t of Camping
sites
June 2019
PWDRest
House may be
repaired &
used

S.# Name of
Destinatio
n
Name
of
Tehsi
l
Potentials Opportuni
ties
Mode of
Access
Distancefrom
Capital City
Distance
from
Main
Road
Proposed
Interventio
ns
Timeline
3 RUPAL
TARASHI
NG
Shont
er
Snow Covered Nanga Parbat 8126 m,
10 km Glacier,Mazino Trekking Rout.
From Tarishing village porters can be
hired and in the next twodays, some one
pass through the beautiful pine villages of
Rupal under the awe-inspiring views of
Chongra peak (6828 m)and Raikotpeaks
(7074 m) and cross Chumphere and
Bezhin glaciers to reach the lush green
pine meadow at Herlig KofferBase Camp.
Trek onward to Latoba, the traditional
Base Camp of Nanga Parbat with
spectacular views of Rupal Peak (5971
m).After a day spending at leisure, return
back to Tarishing and then by jeep to
Gilgit (or continue for a week around
Nanga ParbatoverMazeno Pass 5377 m).
Four
Seasons of
the year
Safe &
Conducive
Environme
nt,
Tax
Holidays,
Govt.
Support in
Purchas of
land &
Business
Developme
nt
Personal Car,
Bus or Rent a
Car up to
Astore bazar,
Rent a local
jeep for88
Km from
Astore Bazar
to Tarashing
& Foot track
of 18 km for
Herli Koffer
Base camp
and trek for
08 day for
round Nanga
Parbat.
215 Km from
Gilgit &
88 km from
Astore Bazar
18 km
trek
from
end of
trashing
road
Promotion
ofthe Area
Tourist
Rest House
for
Accommod
ation
facilities.
Establishm
ent of
Camping
sites
ADP
2019-20

UNTAPPED TOURIST DESTINATIONS IN DISTRICT DIAMER
S.# Name of
Destination
Name of
Tehsil
from
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
01 BUNNER
VALLEY
(Recommen
ded only for
Climbers and
Trekkers)
Diamer SnowCovered
NangaParbat
Southern Face
81256m,23 km
whiteGlacier,
Paradisefor
Climbers with
01potential
trekkingtrails
i.e RoundNanga
Parba
Four Seasons of
the year
Safe &
Conducive
Environment,
Personal Car or
Rent a Car up to
Bunner village
KKH,
Rent a local jeep
for 35 Km from
KKH to Halay
Bridge & 65 km
narrow foottrek
up to Kachal
(Trekkers)/& 78
km Base
camp(Climbers)
210km
from Gilgit
and
100 km
from Chilas
60 km from
main KKH
Road
Promotionof
the Area
Repairoftrail
Establishment
of Camping
sites
ADP
2019-20

S.# Name of
Destination
Name of
Tehsil
Access
Distance
fromCapital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
02 BABUSAR Chilas ThinForest,
Cold
Temperaturein
Summers,Lush
Greenareaof
Giti Dass, 03
lakes,13700ft
heightBabusar
pass
Four Seasons of
the year
Safe &
Conducive
Environment,
Personal Car
or Rent a Car
up to Babusar
village,/TFC.
Rent a localP
car or personal
car for8 Km
from Babusar
village to
Babusar Top
and further
drive 05km up
to Gitidass and
walkup to 1
hour to reach
03 lakes
towards Gall
valley.
175km from
Gilgit
and 37 km
from Chilas
10Km from
road
Promotionof
the Area
Establishment
of Camping
sites
June
2020

S.# Name of
Destination
Name of
Tehsil
Access
Distance
fromCapital
City
Distance
fromMain
Road
Proposed
Interventions
Timeline
03 FAIRY
MEADOWS
Gohar Abad SnowCovered
NangaParbat
NorthFace 8126
m, ThickAlpine
Forest, 13Km
Black& white
Glacier,300sft
lake,Lush Green
Meadowswith02
potential trekking
trailsi.e Mazeno
La Trekand Fairy
Meadowstrek
Four Seasons of
the year
Safe &
Conducive
Environment,
Personal Car,
Bus or Rent a
Car up to
Raikot
Bridge,
Rent a local
jeep for16
Km from
Riakot
Bridge to Jall
& Foot
track/Horse
Riding for 10
km
106 Km from
Gilgit &
101 km from
Chilas
20km
from KKH
Promotionof
the Area
Repairof
Trek
Establishmen
t of Camping
sites
June 2019
Already
Proposed

UNTAPPED TOURIST DESTINATIONS IN DISTRICT GHIZER
S.# Name
of
Destina
tion
Name of
Tehsil
fromCapital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
01 Atter
Lake
Ishkomen 5 Km long lake
with thin forest
and coldweather
during summers.
Four Seasons of
the year
Safe & Conducive
Environment,
By especial jeep or
daily local van
service from
District HQ
Gahkuch to
Ghatolti, Ishkoman
then trek
75 Km jeep
drive from
Ghakuch to
Ghatolti
then16 Km
trek (2 days
trek)
16 Km trek
from
Ghotolti
end of
Ishkoman
Promotionof
the Area
Establishmen
t of Camping
sites
ADP
2019-20

S.# Name of
Destination
Name of
Tehsil
Access
Distance
from
Capital City
Distance
fromMain
Road
Proposed
Interventions
Timeline
02 Shukargha
Barro Sar
Birgal
Puniyal 3 lakes in a series
with snow covered
mountains and thin
cedar forest
Four Seasons of
the year
Safe &
Conducive
Environment,
One can
drive via jeep
from
Ghakuch HQ
to
Chatorkhand
, Ishkoman
valley and
then trek
29 Km jeep
drive from
Ghakuch to
Chatorkhan
d and 5-7
hours trek
18Km
from
Ishkoman
Road
Promotionof
the Area
RepairofTrek
Establishment
of Camping
sites
January
2019new
promotio
nal
material

S.
#
Name of
Destinati
on
Name
of
Tehsil
Potentials Opportuniti
es
Mode of
Access
Distance
fromCapital
City
Distance
fromMain
Road
Proposed
Interventions
Timeline
3
Cemetery
George
Hayward
Yasin In 1870 once the great game
was at his peak. The British
National Geographic traveler Mr
George Haywardwas on his
way to cross Darkot Pass
4650m into Borghil and
Wakhan to keep eye on Russian
influence toward British India.
Same time he was writing
report on Maduri Fort massacre
to the viceroyHind.
Unfortunately,he been killed at
Darkot village. Initially Yasin
people buried him in Darkot
village but after few months
British India took his body and
reburied in Khazana road Gilgit
cemetery whichis knownby his
name now
Four
Seasons of
the year
Safe &
Conducive
Environment
,
At Darkot
village the
rockcan be
seen where he
camped of his
last dark night.
It is 3 hrs drive
from Gahkuch
and 4 & half
hours from
Gilgit.
145 km from
Gahkuch
On main
road
Darkut
Promotionof
the Area
TouristRest
Housefor
Accommodati
onfacilities.
Establishmen
t of Camping
site
January
2019new
promotiona
l materia

UNTAPPED TOURIST DESTINATIONS IN DISTRICT GILGIT
S.
#
Name of
Destination
Name of
Tehsil
Potentials Opportu
nities
Mode of
Access
Distance
from
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
1
Kutwal Lake
Haramosh
Danyore in the south-central region of the
Rakaposhi-Haramosh Mountains,
a sub-range of the Karakoram
range. It rises steeply abovethe
north bank of the Indus River, a
little ways upstream of its
confluencewith the Gilgit River.
The massif has twosummits,
Haramosh Peak and
HaramoshKutwalLailaPeak.Hara
mosh Peak(also known as
Haramosh or Peak 58) is a
mountain located in the
Karakoram range of the Gilgit-
Baltistan of Pakistan. Its height is
also often given as 7,409m. The
peak was first scaled in 1958 by
an Austrian team consisting of
HeiniRoiss, Stephan Pauer, and
Dr. Franz Mandl.
Four
Seasons
of the
year
Safe &
Conduci
ve
Environ
ment,
Haramosh
lies about
65
kilometres
(40 mi) east
of Gilgit
65Km from
Gilgit city
3 hours
trek from
end of
Dache
valleyroad
Promotionof
the Area
Establishment
of Camping
site
January
2019new
promotio
nal
material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT GILGIT
S
.
#
Name of
Destinat
ion
Name
of
Tehsil
Access
Distance
from
Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
2
Bagrote
Valley
Danyor
e
Outstanding physical features in
the vicinity include Rakaposhi
(7,788 m) and Diran (7,269 m)
peaks in the northwest and
northeast respectively,and Dubani
peak (6,143m) in the east.
The mainstay of the locals is mixed
mountain agriculture, heavily
supplemented by cash income
from commercial and public
service. Barley, maize, potatoes
and wheat are commonly grown.
In the settlements of the upper
Bagrote Valley,where rich alpine
pastures provide sufficient fodder
for large flocks,livestockherding
contributes a significant share to
household subsistence.
Four Seasons of
the year
Safe &
Conducive
Environment,
The valley is
approximate
ly 25km
from Gilgit
Town.
Alpine
pastures are
located on
the valley
slopes up to
an altitude of
nearly 5,000
m.
25 km
from Gilgit
city
Valleys
along road
side
Promotionof
the Area
Establishmen
t of Camping
site
January
2019 new
promotio
nal
material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT GHANCHE
S.
#
Name
of
Destin
ation
Name of
Tehsil
Access
Distance
from Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
1
Hushe
Mashabrum Lush green
valley
Four Seasons of the year
Safe & ConduciveEnvironment,
Rent a Jeep
or Public
Transport
49 km from
Khaplu and 2
hours drive
At the end
ofhushe
road
Promotionof
the Area
TouristRest
Housefor
Accommodati
onfacilities.
Establishmen
t of Camping
site
January
2019 new
promotio
nal
material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT GHANCHE
S.
#
Name of
Destination
Name of
Tehsil
Access
Distance from
Capital City
Distance
from
Main
Road
Proposed
Interventions
Timeline
2
Thallyvalley
Mashabrum Lush green
valley
Four Seasons of the
year
Safe & Conducive
Environment,
Rent a Jeep or
Public
Transport
29 km from
Khaplu and 1.5
hours drive
At the
end of
thaly
valley
road
Promotionof
the Area
TouristRest
Housefor
Accommodati
onfacilities.
Establishment
of Camping
site
January
2019 new
promotion
al material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT HUNZA
S.# Name of
Destination
Name of
Tehsil
Potentials Opportunities Modeof
Access
Distance from
Capital City
Distanc
e from
Main
Road
Proposed
Interventions
Timeline
Altit-Ahmed
abadTrek
Aliabad 5.30 km amazing
foot trek from Altit
to Ahmedabad
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a
Car
from
Karimab
ad/
Aliabad
15km from
Aliabad
Or 5 km from
Karimabad
10 km
from
Altit
Village
Promotionof
the Area
Developmentof
TrekkingTrail
Establishment
of Camping site
January
2019 new
promotional
material

S.# Name of
Destination
Name of
Tehsil
Potentials Opportunities Modeof
Access
Distance
from Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
2
BoritLake
Gojal Beautiful Lake
30 minute trek
from KKH to Borit
Lake
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a
Car
from
Karimab
ad/
Aliabad
45km from
Aliabad
Or 8 km from
Hussaini Gojal
8 km from
Hussaini
Promotionof
the Area
Establishment
of Camping
site
January
2019 new
promotio
nal
material

S.# Name of
Destination
Name of
Tehsil
Access
Distance
from
Capital City
Distance
from
Main
Road
Proposed
Interventions
Timeline
3
Shimshal
Gojal Shimshal Lake,
Shimshal Village
and mountains for
trekking
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a Jeep
from
Karimabad
/ Aliabad
Or Public
Transport
90km from
Aliabad to
Shimshal
Or
84km from
Sost to
Shimshal
End of
Shimshal
valley
road
Promotionof
the Area
TouristRest
Housefor
Accommodation
facilities.
Establishment
of Camping site
January
2019 new
promotion
al material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT KHARMANG
S.# Name of
Destination
Name of
Tehsil
Access
Distance from
Capital City
Distance
from
Main
Road
Proposed
Interventions
Timeline
1
Manthoka
Waterfall
Kharmang Beautiful
waterfall
Four Seasons of
the year
Safe & Conducive
Environment,
Rent a Jeep
from
Kharmang
headquarter
19km from
kharmang pari
40 minutes drive
Promotionof
the Area
TouristRest
Housefor
Accommodati
onfacilities.
Establishment
of Camping
site
January
2019new
promotiona
l material

CONSTRUCTION OF TOURIST RESORT AT KHAMOSH WATERFALL DISTRICT KHARMANG
S.# Name of
Destination
Name of
Tehsil
Access
Distance
from
Capital
City
Distance
fromMain
Road
Proposed
Interventions
Timeline
2
KhamoshAbshar
Kharmang Natural water fall Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a Jeep
from
Kharmang
HQ and
Skardu
20km from
Mehdiabad
Along
main
Kharmang
Road
Promotionof
the Area
TouristRest
Housefor
Accommodatio
n facilities.
Establishment
of Camping site
January
2019 new
promotion
al material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT NAGAR
S.# Name of
Destination
Name of
Tehsil
Potentials Opportunities Mode
of
Access
Distancefrom
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
1
Gappa
Nagar Thickforest, snow
coveredmountain
and glacier with
beautiful attraction
of Rakaposhi peak
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a
Jeep
from
Gilgit
45km from
Gilgit to Chalt
and 14 km
from chalt to
Gappa
18 km from
KKH
Promotionof
the Area
TouristRest
Housefor
Accommodati
onfacilities.
Establishmen
t of Camping
site
January
2019 new
promotiona
l material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT NAGAR
S.# Name of
Destination
Name of
Tehsil
Access
Distance
fromCapital
City
Distance
fromMain
Road
Proposed
Interventions
Timeline
2
Dainter
Nagar Thickforest, snow
coveredmountain
and lush green
agricultural fields
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a Jeep
from Gilgit
45km from
Gilgit to
Chalt and 30
km from
chalt to
Dainter
32 km
from KKH
Promotionof
the Area
TouristRest
Housefor
Accommodati
onfacilities.
Establishmen
t of Camping
site
January
2019 new
promotiona
l material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT SHIGAR
S.# Name of
Destination
Name of
Tehsil
Access
Distance
from
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
1
Jarbaso Lake
Shigar Beautiful lake with
trout fish
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a
Jeep
from
Shigar
25km from
Shigar
8km from
ShigarRoad
Promotionof
the Area
Establishment
of Camping
site
January
2019 new
promotiona
l material

UNTAPPED TOURIST DESTINATIONS IN DISTRICT SKARDU
S.# Name of
Destination
Name of
Tehsil
Access
Distance
from Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
2
Thormik Valley
Skardu
Hot Water Spring
AccessRoad
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a
Jeep from
Skardu
Or
Public
Transport
from
Skardu
city
55km from
Skardu City
Alongwith
Thormik
valleyroad
Promotionof
the Area
Establishment
of Camping
site
January
2019 new
promotio
nal
material

S.# Name of
Destination
Name of
Tehsil
Access
Distance
from Capital
City
Distance
fromMain
Road
Proposed
Interventions
Timeline
3
Katpana Desert
&
Katpana Lake
Skardu
Lake
Desert
FishFarm
Local Restaurants
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a
Jeep from
Skardu
Or
Public
Transport
from
Skardu
city
4km from
Skardu City
1 km from
main road
Promotionof
the Area
Establishmen
t of Camping
site
ADP
2019-20

S.# Name of
Destination
Name of
Tehsil
Potentials Opportunities Mode of Access Distanc
e from
Capital
City
Distanc
e from
Main
Road
Proposed
Interventions
Timeline
4
Soq Nullah
Skardu Lush green fields,
thin forest, open
valley,snow
coveredmountains
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a Jeep from
Skardu
Or
Public Transport
from Skardu city
24km
from
Skardu
City
Along
road
side
Promotionof
the Area
Establishmen
t of Camping
site
January 2019
new
promotional
material

To devise a framework for focusing on the lead role of private sector by incentivizing investments in upgradation and development of
new facilities which in particular would encourage “themed” tourism such as Religious Tourism, Health Tourism, Cultural Tourism,
Adventure Tourism, Coastal Tourism, and other special incentives.
Provincial Governments in consultation with the Board of Investment should devise framework to encourage themed tourism by;
a) Encouraging local and foreign investment (overseas Pakistanis) for new tourist attractions
b) Providing support on governmental level for private sector, especially new investors.
c) Identification of existing facilities and feasibility on developing new ones
d) Devising a policy for convenient issuance of licenses and permits
Activities Common to All Regions/ Provinces
1. Desert Jeep Rally
2. Trophy Hunting, Wild-boar Hunting and game-shooting
3. Wildlife watching tours in national parks
4. Mountain Biking and Motor Biking
5. Birds watching at wetlands, lakes and rivers
6. Fort Hopping
7. Camping Pods
8. Paragliding
9. Hot Air Balloon
Area Specific Activities:
Type Nature Sites Responsibility
Specialized Tourism Mountaineering, Scaling Peaks, Heli Skiing Gilgit Baltistan Ministry of Defence
Ministry of KANGB
Ministry of Interior
Govt. of GB
Adventure & Sports
Tourism
Low and High Altitude Trekking & Hiking GB, AJK, KP, Punjab, Balochistan
Provincial Tourism
Departments with lead
role of private sector
White Water Rafting & Extreme Kayaking GB, AJK and KP
Mountain Biking and motor biking GB, AJK, KP, ICT, Punjab, Sindh and
Balochistan

Skiing, snowboarding, snow kiting and heli
skiing
GB, AJK and KP Private sector under
regulation by
Department of sports &
Youth Affairs along with
tourism department.
Paragliding and hot air ballooning GB, AJK, KP, ICT, Punjab, Sindh and
Balochistan
Yak Safaris and Pony Trekking GB, KP and AJK
Mountain Jeep Safaris GB, AJK, KP, ICT, Punjab and Balochistan
Camel and Desert Jeep Safaris Punjab and Sindh
Traditional Polo GB and KP
Caving Balochistan
Trout fishing, angling and crab fishing GB, KP, AJK, Punjab, Sindh and Balochistan
Eco Tourism Indus Blind Dolphin watching boat safari Sindh, Punjab
Marin Turtles, dolphin watching and
Mangrove Forests boat trips
Sindh and Balochistan Provincial Forest,
Wildlife & Fisheries
Department
Provincial Tourism
Departments
Markhor, Marcopolo Sheep, Snow Leoperd,
Marmot, Musk Dee, Ibex, Blue Sheep, Yak
watching
Gilgit Biltistan, KPK
Deosai, Karakoram, Ayobia, Hangol and
other National Parks sight seeing
GB, KP, Balochistan
Archaeological
Tourism
Gandhara Heritage sightseeing tours Punjab and KP
Indus Valley Civilization & Mehrgarh Sindh, Punjab and Balochistan Department of
ArchaeologyReligious Tourism
Culture & Heritage
Tourism
Sikh holy shrines and Gurdwaras Punjab and KP
Hindu Temples and sacred places Punjab, Sindh, KP, AJK and Balochistan Ministry of Interior
Home Department
Sufi Shrines Sindh, Punjab, KP, AJK
The Silk Route (Karakoram Highway) and
its unique culture
GB and KP
Ministry of Culture
Provincial Tourism
Department
The Silk Route (Karakoram Highway) and
its unique cultured
GB, KP, Punjab
Coastal & Beach
Tourism
Water sports such as scuba-diving, sea
kayaking, yachting, sailing and surfing
Sindh, Balochistan Provincial Tourism
Department
Health Tourism Cardiac surgery, infertility treatment,
cosmetic surgery, organ transplant and other
types of medical treatments available to
foreigners
KP, Punjab, Sindh Ministry of Foreign
Affairs
Interior Ministry
Ministry of National
Health Services &
Regulations
Desert Tourism Cholistan, Thar, Thal Desert, Darawar Fort,
Laal Sohanra, Katpana and Sarfaranga Cold
desert
Punjab, Sindh, KP, GB, Balochisan Provincial Governments

Tourism task force with input of aftab rana

Tourism task force with input of aftab rana

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