2. Tourism
โข Meaning
โthe commercial organization and operation of
holidays and visits to places of interestโ
Tourism is recognized as a powerful engine
for economic growth and employment
generation. The tourism sector is the largest
service industry in the country, its importance
lies in being an instrument for economic
development and employment generation,
particularly in the remote parts of the country.
4. Ministry of Tourism (Govt. of
India)
๏ Dr. Mahesh Sharma
๏ Minister of State
๏ (Independent Charge)
๏ Email Address :
๏ tourismminister@nic.in;
dr.mahesh@sansad.nic.in
๏ Mobile
+91-9873444255
๏ Telephone
0120- 244 44 44, 246 66 66
5. Tourism
โข Tourism is the temporary, short-term movement
of people to destination outside the places where
they normally live and work and their activities
during the stay at each destination. It includes
movements for all purposes.
โข India is poised to emerge as the 2nd fastest
growing (8.8%) tourism economy in the world
over 2005-14 according to the World Travel
&Tourism
โข India is now recognized as a year round
destination
โข According to World Tourism Organization
estimates, India will lead in South Asia with 8.9
6. Government Policies, Goals and Objectives
โข To increase the share in international tourist arrivals, which is
estimated at around 0.5 %.
โข To have active participation and investment from private sector
in tourism industry.
โข Special attention for infrastructure development in North East
India and Jammu & Kashmir
โข To have improvement and environmental up-gradation of the
protected monuments
โข To give greater focus to rural tourism with the objective of
eliminating poverty and creating employment, with specific
emphasis on the status of the women and to encourage tribal
and local crafts
โข To impart a special thrust to eco tourism in all developmental
activities
7. โข To give due importance to domestic tourism,
particularly tourism connected with pilgrimages.
โข To encourage Adventure Tourism for the new class of
young tourists, having marked preference for
adventure sports and distant destinations.
โข To effectively encourage special products that can
attract tourists i.e. Yoga, Siddha , Ayurveda, Indian
cuisine etc.
โข To conduct effective training programmes for capacity
building of tourism service providers and to increase
employability of existing tourism service providers.
โข Training of State Police to act as โTourist Police.โ
โข To actively participate in activities of international
organizations related to tourism such as UN World
Tourism Organization and World Tourism and Travel
Council
8. Various Targets for Tourism Sector
๏ As Tourism Sector is one of the major component of the
service sector in India, its growth targets have to be linked
with the targeted growth of service sector during the
12th Five Year Plan. For the projected growth of 9 to
9.5% of Indian economy during 12th Plan Period, tourism
sector may have to match the projected growth of 12%
Plan Period, tourism sector may have to match the
projected growth of 12% for the services sector as against
the current growth of 9%.
๏ To realize this growth target, tourism sector may have to
achieve the following:-
Increase Indiaโs share of International Tourist arrivals to at
least 1% by end of XII Plan- requiring annual growth of
12.38% during 2011 and 2016.
๏ Provide adequate facilities for domestic tourism to sustain
the growth of 12.16% (witnessed in recent years) during
12th Plan (2011-16)
9. ๏ Implications of the targets:
Foreign Tourist Arrivals (FTAs):
Number of FTAs and Foreign Tourist Visits (FTVs) in
2016 is estimated to be 11.24 million and 35.95
million respectively.
๏ Domestic Tourism:
Number of Domestic Tourist Visits (DTVs) in 2016 is
projected to be 1451.46 million.
๏ Additional Foreign Exchange Earnings (FEE) from
tourism is likely to increase from Rs. 64889 crore
(US$ 14.19 Billion) in 2010 to Rs. 134383 crore (US
$ 30.3 Billion) in 2016.
๏ Additional FEE from Tourism during 2010-16 is
estimated to be Rs. 69494 crore (US $ 15.7 Billion).
10. ๏ Employment Generation
Using the data on share of tourism in the total jobs in the
country available from Tourism Satellite Accounts (TSA) for
2002-03 and estimated for years till 2007-08, the total number
of jobs (direct and indirect) in the tourism sector in 2016 is likely
to be 77.5 million as compared to 53 million in
2010. Therefore, an additional employment of 24.5 million
(direct and indirect) may be created during 2010 to 2016.
๏ Initiatives to achieve the target
To achieve various targets and address the challenges involved
in the tourism sector during 12th Five Year Plan, following
initiatives are proposed to be undertaken:
๏ Skill Development
Enhancing the institutional infrastructure of Hospitality Education
by
Opening new Institutes of Hotel Management (IHM) and Food
Crafts Institutes (FCI)
๏ Augmenting the capacity of existing IHM/FCI
11. ๏ Hospitality Education to be broad based to cover
Universities/Colleges
Polytechnics
Industrial Training Institutes
Vocational Education at +2 level through CBSE and
other State Level Boards
๏ Skill development through
Educational/training institutions mentioned above
Classified Star category hotels
Skills of existing Service Providers to be certified
through a stringent process to enhance their
employability new sectors to be identified.
E.g. Restoration workers of heritage bulking
Convergence with Planning Commission, Ministries of
HRD, Labour & Rural Development.
12. ๏ Infrastructure Development
Identify major Circuits/Destinations having potential
to attract large number of visitors for development in
Mission Mode
Develop Tourism Parks to be located in
developed/underdeveloped/unexplored area of
tourist interest
Identify clusters of villages having unique craft,
ethnic art form for development as Tourism Products
Development of existing circuits/destinations to be
continued under MoTs current scheme.
13. ๏ Hygiene and Sanitation
Sanitation, solid waste management and clean water major concerns
for tourists
Sensitizing and awareness generation of all stakeholders required
Ministry to undertake major social awareness campaign under
initiative
๏ Marketing, Branding & Promotion
Developing new markets CIS (Commonwealth Independent States),
ASEAN, Middle East and African countries
Opening new representative offices overseas for wider reach
Developing and promoting new tourism products
Golf Polo, Wellness & Medical, MICE (Meeting, Incentives,
Conferencing and Exhibition) Caravan, Cruise, Adventure and
Wildlife tourism.
Taxation
Currently the taxes levied on tourism sector are very high. To get the
maximum dividends from tourism taxes levied on tourism industry
14. ๏ Convergence
As tourism is a multi-sectoral activity, active convergence in
the resources of various sectors involved in promotion of
tourism at Central and State level is necessary for achieving
the optimum results.
For achieving the best results in Convergence, following
measures will be required:-
A Committee may be constituted under the Chairmanship of
Prime Minister with members from concerned Ministries
such as Culture, Civil Aviation, Road Transport & Highways,
Urban Development etc.
A Committee may be constituted in each State/UTs under
the Chairmanship of Chief Ministers/Administrator with
members from concerned Ministries of the State
15. ๏ Involvement of States/UTs in Tourism Development
Active involvement of States pre-requisite for integrated tourism
development through convergence
MoT in association with ASSOCHAM, (CII, FICCI, PHDCCI, ICC)
to undertake efforts to increase Stateโs awareness of potential of
tourism in economic development and employment generation.
States to identify infrastructure gaps for tourist destination and
ensure intervention at CM level making it a political agenda
States should promote sustainable, safe and honorarium tourism.
๏ Land for Tourism Sector
Land required for
o Hotels
o Convention/Exhibition Centres
o Theme parks
o Composite Heats
On the pattern of land allotted to industry
Land be given on Revenue Sharing basis
Higher FAR (Floor Area Ratio) for hotels
16. Tamil Nadu Tourism
๏ Mr. Vallamandi Nadarajan
๏ Tourism, Tourism Development Corporation
Phone : 25671021(O) Extn-5421
17. Tourism in Tamil Nadu
๏ Tamil Nadu Tourism - An Overview
Tourist expenditure generates multiple effects with
extensive outreach along its value chain. Adding to the
demand for a variety of goods and services, tourism
offers potential to exploit synergies across a large
number of sectors such as agriculture, horticulture,
poultry, handicrafts, transport, construction ? the sectors,
where growth of income has favourable impact on
poverty alleviation.
Tourism enhances the performance of the tourism sector
in an environmentally and culturally sustainable and
socially inclusive manner. This would be reflected in:
๏ Increase in the duration of stay,
๏ Distribution of income and benefits from tourism and
18. ๏ It results in: integrated development of high-priority
tourism infrastructure in high potential tourism circuits,
๏ enhanced connectivity and improved environment,
utilities, and tourist services,
๏ improvement of institutional and regulatory frameworks
that will ensure coordinated efforts of multiple agencies,
๏ promotion of environmentally and culturally sustainable
and socially inclusive tourism development,
๏ encouragement of private sector and community
participation in tourism, and
๏ capacity building and human resources development for
sustainable tourism and destination management
through employment generation, poverty alleviation,
environmental regeneration, advancement of women
and disadvantaged groups.
19. Scenario in Tamil Nadu
๏ Tamil Nadu: distinguished tourism genre
๏ Mountains, verdant vegetations, sandy beaches, mammoth
monuments, timeless temples, fabulous wildlife, scintillating
sculptures and reverberating rural life. It has picturesque spots,
continuing heritage, cultural confluence and aesthetic magnificence.
Hill stations like Ooty, Kodaikanal, Yercaud, Elagiri, Javvadhu Hills,
Kolli Hills, Sirumalai Hills, Valparai, Topslip, Parvathamalai Hills and
Pachamalai Hills. It has silvery cascades in Courtallam, Hogenakkal,
Thiruparappu, Monkey falls, Thirumurthi Malai, Akasa Gangai and
Papanasam. It has excellent National Parks like Guindy National
Park and Anamalai National Park. It has wildlife sanctuaries in
Mudumalai, Kodiakarai, Kalakkad, Mundanthurai and Berijam. It has
Botanic Gardens in Ooty, Kodaikanal and Coimbatore. It has
UNESCO declared monuments like living Chola temples at
Thanjavur, Darasuram and Gangaikondacholapuram, monuments at
Mamallapuram and Nilgiris Heritage Train. The vast coastline of Tamil
Nadu has many silvery beaches like the Marina, Elliots,
Thiruvanmiyur, Tiruchendur, Rameswaram and Kanniyakumari. The
temples of Tamil Nadu reverberate with spirituality and music.
Madurai, Rameswaram, Kumbakonam, Chidambaram, Thanjavur
and Tiruchirappalli have innumerable temples with different deities.
The finely hewn grandeur sculptures reflect artistic excellence and
20. ๏ Its unique culture and abundant tourism
potential, tourists from upcountry and
abroad flock the tourist spots throughout the
year.
๏ The spots get over-crowded during the
seasons.
๏ To facilitate the tourists, Tamil Nadu Tourism
has been taking enduring efforts to promote
tourist places by providing basic
infrastructure like public convenience, rest
shed, drinking water, road improvement, car
parking, etc.
21. ๏ Tamil Nadu Tourism comprises Tourism Department in
the Secretariat, and a Commissionerate of Tourism
functioning to formulate policies and implement
programmes for the development of tourism sector in the
State.
๏ Tamil Nadu Tourism Development Corporation is a state
owned public sector undertaking to initiate novel
ventures and innovate new schemes for providing
demonstration effect to the private sector.
๏ In performing this role, Tamil Nadu Tourism coordinates
the activities of various other Government Departments /
agencies and the private sector.
๏ Tamil Nadu Tourism Development Corporation (TTDC)
has been operating Hotels, Youth Hostels, Restaurants,
Tours, Boat houses, Telescope houses as a forerunner
for the private sector to follow as new area of business
proposition.
22. Customers
โข In tourism, customers are TOURISTS, the
purview of tourists does not only include
โforeignโ tourists but also tourists from
within India.
โข It has become a challenge to please
customers. With extreme availability of
information and variety of options, it has
become even more difficult to please
customers in tourism industry.
23. The customer satisfaction can be gauged on these
parameters:
1. Infrastructural factors:
โข Accommodationโข Transportโข Accessibilityโข Shopping
facilitiesโข Informative
2. Services and Safety factors:
โข Cateringโข Entertainmentโข Local peopleโข Safety
3. Necessities:
โข Foodโข Water โข Amenities
4. Cost related factors:
โข Pricesโข Value for money
5. Natural or unique factors:
โข Sceneryโข Climateโข Overall satisfaction
25. What is marketing?
๏ Marketing is the management process through
which goods and services move from concept to
customer. It includes the coordination of four
elements called the
4 Pโs of marketing:
๏ Product
๏ Price
๏ Place
๏ Promotional strategy
๏ Marketing is based on thinking about the business
in terms of customer needs and their satisfaction
26. โข Marketing view the entire business process
as an integrated effort to discover, create
and satisfy customer needs
โข Marketing really is the total planning of
how to run a business- where are the
customers, what do they want, how do
we provide it for them, how do we get
them to buy?
โข In the modern world, a well thought out
marketing plan is essential for success in
any business.
โข Marketing is simply customer orientation โ
looking at your business from the customer
27. Tourism Marketing
๏ Definition:
Tourism marketing can be defined as the
โsystematic and coordinated efforts
undertaken by tourist organization at
international, national and local levels
to optimize the satisfaction of tourist in
view of the sustained growthโ.
28. According to krippendort โฆ
๏ โTourism marketing is to be understood as the
systematic and coordinated execution of
business policy by tourist undertakings whether
private or state owned at local, regional , national
or international level to achieve the optimal
satisfaction of the needs of identifiable consumer
groups, and in doing so to achieve an
appropriate return.โ
๏ Marketing is an essential part of running a
business. In case of tourism marketing, it
involves all managerial activities of services firm
or organizations are perform with the customer in
29. Contโฆ
๏ The customerโs needs, wants and desires
are analyzed and categorized, the service
marketer then goes back to his service
design centre to develop service offer
especially for the customer.
๏ The service firm with entire energy then is
channeled to appropriately use its
marketing mines to produce and delivered.
The offer to the customer much better than
the compaction. The offers may be in the
form of packages.
30. Features
โข Publicity and Marketing
All matters pertaining to printing of posters,
brochures, banners etc. and release of
advertisement (print as well as electronic).
All matters pertaining to organizing events.
All matters pertaining to information
technology up gradation thereof.
31. Publicity Information Material
โข As part of its marketing / publicity activities, the
Ministry of Tourism brings out brochures, leaflets,
maps, films, CDs, etc. on various topics.
โข Each heading given below details the theme on
an all India basis, based on availability of the
respective products. In case of the destination
folders, the leaflet / folder / brochure gives the
information about the place or the destination
with various facets of the facilities available, sight
seeing around the place, important telephone
numbers and the contact points of India tourism
officers.
โข Similarly, the films deal with the subject in its
32. Contโฆ
โข Incredible India Theme Brochures
โข Destination Leaflets
โข Heritage Destination Leaflets
โข Posters on Different Subjects &
Themes
โข Maps
โข Films
33. Incredible India Theme Brochures
๏ Museums & Art Galleries
๏ Dance & Music
๏ Nature & Wildlife
๏ Golf Adventure Sports
๏ Body Mind & Soul
๏ Arts & Crafts
๏ Shopping
35. Heritage Destination Leaflets
โข The Ministry has brought a number of
Heritage Destination Leaflets for distribution
amongst the tourists through its network of
India tourism offices in India and abroad.
โข These leaflets contain details of the States
where these are situated, history & culture of
the destinations, connectivity of the
destinations through various means of
transport, general information about
temperature, rainfall, languages spoken
there, clothing requirements, STD code,
accommodations, map of the area, etc, and
37. Posters on different subjects and
themes
โข DVDs consisting of following films and TVCs
โข Timeless India
โข The Great Indian Camel Band
โข Raghurajpur Village- A rural tourism project in Orissa
โข The Himalayan orchids of Sikkim
โข The mask dance, Hemis Monastry, Ladakh
โข The floating vegetables market at Dal lake, Kashmir
โข The Toy train of Ooty
โข The Mahabodhi Tree at Bothgaya
โข Hola Mohalla celebration at Anandpursahib, Punjab
โข Festivals & celebration
โข Tea tourism with famous personalities
38. Contโฆ
โข Gourmet tourism with Mr. Mati Small
โข Wildlife with Mr. Romulus Whitaker
โข Festival with Mr. Steve Mccurry
โข Backwater with Mr. Ayesha Dharkar
โข Yoga and wellness with Mr. Shiva Rea
โข International TVC-2007-08
โข Sare Jehan Se Achcha commercial
โข Atithi Devo Bhavah
โข Adventure tourism TVC
โข Wildlife TVC
โข Northeast TVC
โข Jammu & Kashmir TVC
โข Rural Tourism TVC
39. Map Guides
โข New Delhi
โข Mumbai
โข Kolkata
โข Chennai
โข Hyderabad
โข Bangalore
โข Agra
โข Jaipur
โข Thiruvananthapuram
Regional Maps
โข North
โข South
โข East
โข West
โข North East
40. Film Titles
โข Timeless India
โข Jewel in The Ages Of Time
โข Jewel in the Lotus
โข Eastern Himalayas
โข Indiaโs Northeast
โข India Destination Films
โข North East TVC
โข Incredible India TVC I
โข Incredible India TVC II
41. Marketing Needed in Tourism
Industry
๏ Tourism industry is having greater
potentiality for marketing & marketing
related activities. This industry involves
various services which necessitated a well
planned design, strategies and
coordination.
42. Tourism Product
Charecteristics of Tourism Product
๏ Tourism Products are Intangible,
Perishable and Heterogeneous in nature.
๏ So selling once offerings becomes more
challenging and trickier as the proposition
is mostly feeling and Touch based.
๏ India being such a diverse country posses
big challenge to the destination Marketers
as How to Brand and Market India as a
unique destination.
43. Contโฆ
๏ Can it be sold as a single unit or different
states branded themselves in their own
ways like Kerala branding itself as Gods
own Country and Rajasthan as Padharo
Mharo Desh.
๏ That is why Amitabh Kant put his efforts to
Brand India as an Incredible destination.
๏ Should it be Credible? That is the
question, like this every state district
posses similar questions in terms of
44. Tourism Marketing and its
Importance
๏ All these figures give you an idea of the growing
market as well as the role being played by tourism
in the economies of the nations.
๏ India has still more potential to attract foreign
tourists as well as encourage domestic tourism.
๏ But this potential can be converted into a reality
through vigorous marketing of the tourism products
and services.
๏ Gradually the tourism market is maturing and
competition is already increasing.
๏ Marketing provides smart tour packages to attract
the tourists.
45. Tour Package
๏ General Package Tour
Rail Tour
LTC Tours
Special Tours
Cancellation
Prepone/Postpone
46. GENERAL PACKAGE TOURS
๏ ONE DAY TIRUPATHI TOUR
๏ ONE DAY THIRUVANNAMALAI GIRIVALAM TOUR ONE DAY SWATHI
PERUMAL TOUR
๏ ONE DAY SRIPURAM GOLDEN TEMPLE TOUR
๏ ONE DAY SAKTHI TOUR
๏ ONE DAY PONDICHERRY TOUR
๏ ONE DAY KANCHIPURAM MAMALLAPURAM
๏ ONE DAY CHENNAI MAMALLAPURAM TOUR KIRITHIGAI TOUR
๏ HALF DAY CHENNAI CITY SIGHT SEEING TOUR
๏ 8 DAYS TAMILNADU TOUR
๏ 8 DAYS EAST WEST TOUR
๏ 6 DAYS SOUTH INDIA TOUR
๏ 5 DAYS 108 AMMAN TEMPLE TOUR
๏ 4 DAY ARUPADAI VEEDU TOUR
๏ 3 DAYS NAVAGRAGHA TOUR
๏ 3 DAYS AMMAVASAI RAMESWARAM TOUR
๏ 14 DAYS SUNNY SOUTH TOUR
47. ONE DAY TIRUPATHI TOUR
๏ No.Of Tour Days One Day
๏ Description Leaves at 5.00 A.M and returns on the
same day after darshan by 09.00 pm
๏ Places Covered Thirumala, Thiruchanur. [Tourists
who book Tirupathi Tour are requested to produce
any original photo Identity Card at the Vaikuntam Q
Complex during Darshan.] [Dress Code : Men should
wear only Dhoti with formal shirt. Ladies should wear
only saree or chudhidar with Dupatta.]
๏ Start Time 5.00 A.M
๏ Remarks The fare is inclusive of breakfast, veg lunch
and Rs.300/- Seegra Darshan ticket.
48. 3 DAYS NAVAGRAGHA TOUR
๏ No. of Tour Days 3
๏ Description Tours leaves on every Friday at
10.30 P.M and will return on Monday by 05:00
am
๏ Places Covered Vaitheeswararan
Koil(Angaraha-Mars), Thiruvengadu(budha-
Mercuury), Keezhperumpallam(Kethu),
Thirunallur(Sani-Saturn), alangudi(Guru-Jupiter),
Thingalur(chandran-moon),
thirunagesswaram(raghu), Surianarkoil(Surya-
Sun) and Kanchanur(Sukra-Venus)
๏ Start Time 05:00 AM
49. 14 DAYS SUNNY SOUTH TOUR
๏ No.Of Tour Days 14
๏ Description Leaves Chennai at 7.00 a.m every
Wednesday and returns on the 14th day eveing.
๏ Places Covered Thiruthani, Thirupathi*, Thiruchanur,
Bengaluru, Hosur*, Mysore*, Ooty*, marudhamalai,
Coimbatore*, Guruvayur, Cohin*, Kovalam,
Tiruvanthapuram*, Suchindram, Kanniyakumari*,
Tiruchedur, Rameswaram*, thiruparamkundrum,
Madurai*, Palani, Tiruchi*, Thanjavur, Swamimalai,
Poompuhar, Chidambaram*, Vaitheeswarankoil,
Pondicherry, Mamallapuram*, Kancheepuram
๏ Start Time 7.00 A.M
๏ Remarks *-Night Halt-
