Frame work on tourism

1
Tourism Task Force
Agency Issue Solution Responsibility Challenge
Federal
Government
Absence of coordination
and facilitation at the
federal level and decline
in the image of Pakistan
as tourist destination in
the aftermath of 18th
amendment whereby
tourism is a devolved
subject.
Formation of National Tourism Coordination Board with following
Composition;
 Minister IPC (Chairperson)
 Provincial Ministers/Secretaries of Tourism Deptts. Including
GB/AJK
 Chairman Board of Investment
 Secretary IPC (Secretary of Board)
 JS MOFA
 JS Aviation Division
 JS Ministry of Interior
 Rep. of Tour Operators (PATO)
 Rep. of Hotel Association (PHA)
 Rep. of Travel Agents Association (TAAP)
 4 members from private sector working in the tourism field to be
nominated by the PM.
The ToRs should be;
1. Coordination with international bodies dealing with tourism sector
to promote tourism in Pakistan on sustainable basis.
2. Marketing & promotion of tourism potential of Pakistan at national
and international fora by involving Pakistani embassies and
missions.
3. Coordination with EAD to attract grants/loans and investments from
multilateral & bilateral sources for the purpose of boosting tourism
sector in Pakistan. For this purpose, the Board could work closely
with provincial governments.
4. Advocacy and facilitation to develop adequate regulatory
framework for introducing quality standards in tourism and
hospitality sectors.
5. Ensuring participation at international expos and events by
developing a collaborative mechanism for the provinces to promote
projection of Pakistan as a tourism destination of choice.
 Ministry of Inter
Provincial
Coordination
 Provincial
Tourism
departments and
AJK & GB
 Private Sector
(tour operators,
travel agents &
hotel association)
Tourism being
devolved subject; the
matter might have to
be placed for
consideration before
Council of Common
Interest to seek
provincial consensus
on establishment of
Body.
(although GB and
AJK are not members
of CCI, their consent
may be obtained
through special
arrangement)

2
6. Providing a forum for provinces to discuss and deliberate on
international and national best practices to devise strategies for
tourism projection and promotion.
7. Developing synergies amongst provinces and regions to effectively
role out plans to promote tourism sector.
8. Coordination with national and international institutions and
organizations for developing quality human resource in tourism and
hospitality sectors and providing technical assistance to the
provinces to develop quality institutions for skill training in tourism
and hospitality sectors.
9. Establishing an effective coordination with Federal Departments
such as Ministry of Interior, Foreign office and civil aviation for visa
facilitation and on arrival tourist services.
Visa, immigration &
security issues due to
multiple barriers for
foreigners in issuance of
tourist visas and
security check points.
1. Introducing improvements in visa policy regime in place, to ensure
maximum tourist facilitation without compromising on security
including inter-alia
a) Issuance of E-Visa/ Visa on Arrival
b) Setting time limits for issuance of tourist visas.
c) Reducing the time for issuance of NOCfor security clearance.
d) Facilitation of foreign tourists travelling on business visas by
allowing them to visit tourist destinations.
2. Police security/clearance at state-of-the-art tourist friendly
facilitation centers equipped with all facilities like modern sitting
areas, wifi internet, display of tourist destinations on LED TVs with
their information and availability of brochures containing
communication material and tourist packages.
3. Single entry registration for foreigners at Airport/ entry check-post
on pattern of GB with no visit to police station.
4. Ministry of Interior in consultation with Ministry of Foreign Affairs
& Defense will come up with proposal comparing existing
procedures and workable solution for each of these within two weeks
5.
 Ministry of
Foreign Affairs.
 Ministry of
Interior
 Provincial Govts
along with
concerned
departments.
 Local
administration
 Police
Since some of the
most attractive tourist
destinations are
located in areas which
are strategically also
very important,
mechanism may be
established to provide
maximum tourist
facilitation without
compromising
security objectives.
Lack of facilitation at
Airports & paucity of
air travel facilities to
1. Establishment of Tourist Facilitation Desks at all the airports.
2. Provision of tourism related marketing information &
communication material at Tourist Facilitation Desks.
 Aviation Division
 Provincial Govts.
1. There are some
structural issues
that prevent
expansion of

3
attract local and foreign
tourists
3. Improving facilities at airports, important from tourism view point
like Chitral, Gilgit, Skardu, Muzaffarabad & Saidu Sharif.
4. Exploring possibility of flights from Lahore, Karachi & Islamabad
to peripheral airports like Saidu Sharif, Skardu, Gilgit & Chitral
5. Exploring possibility of direct international flights to airports like
Skardu.
6. Introducing helicopter service to main tourist destinations like
Naran, Kalam, Gilgit, Hunza, Kumrat Valley.
7. Exploring possibility of re-introducing mountain air safari.
airports in the
areas important
from tourism
view.
2. Availability of
finances as
capital-intensive
activity.
Lack of proper
communication network
1. Improvement of the condition of roads to ensure that they are all-
weather, safe to travel and without bottle necks with provision of
adequate snow removing machinery. Some of the roads to be
improved are;
 Behrain to Kalam Road
 Kalam to Kumrat Road
 Chakdara to Chitral and Chitral to Shandur-Gahkuch-Gilgit
Road
 Expediting work on Gilgit-Jaglot-Skardu road
 Neelum Valley Road
 Access road to Gorakh Hill, Sindh
 Soon Sakesar-Kalarkahar road
 Fort Munro Road
 Loralai to Ziarat Road
 Access road to Pir Ghaib, Mach district Balochistan
(This list needs to be expanded on periodical basis)
2. Adequate allocation in PSDP on immediate basis for
 NHA
 Airports
 Pakistan Railways
However, the quantum of federal government support shall be linked
to percentage allocation by the respective provincial government for
the purpose.
3. Reinitiate Khyber Steam Safari from Peshawar to Landi Kotal and
develop more railway heritage tour products e.g. in Bostan region of
Balochistan.
 Ministry of
Communications
 NHA
 Pakistan
Railways
 PTA
 PSO
 Private Sector

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4. Exploring possibility of introducing river cruise in river Indus from
Attock downstream.
5. Encouraging private sector to develop tourist standard road side
facilities along national and provincial highways.
6. Expansion of mobile and 3G/4G network in GB & other tourist areas.
7. Adequate provision of petrol/diesel and food stock in all tourist
destinations especially during tourist seasons.
Climate &
Environment
Sustainability
1. Ensuring that all tourism related development projects are undertaken
keeping in view climate & environmental sustainability laws.
2. Promoting eco-tourism in National Parks keeping in view protection
and conservation of environment and ecosystem and by involving the
local communities in the benefit sharing from the tourism activities.
3. Exploring possibility of introduction of financial incentives linked
with reusing/recycling plastic bags, imposing heavy entry fee at
entrance of tourist destination along with provision of an empty bag
and refunding 75 percent ticket amount by returning bag full of waste
while leaving the area.
4. Introducing selective trophy hunting program based on the best
practices of such programs introduced in some areas of GB and KP
to generate revenue for conservation activities and support local
communities (Ibex, Markhor trophy hunting program by KP/GB
Wildlife Deptt).
5. Introducing entry ticket mechanism at entrances of the National
Parks to generate funds to improve the management of these National
Parks and develop more facilities for the visitors.
6. Including more areas in the categories of protected areas such as
National Parks or biosphere reserves to protect the natural landscape
and biodiversity from potential touristic encroachments.
7. All the tourism development activities in the remote areas having
significance of natural or cultural heritage should be based on
principle and international best practice of sustainable tourism
development.
8. Ensuring strict promulgation of environmental protection regulations
for new tourist areas prior to their opening up.
 Ministry of
Climate Change
 Local Govts.

5
9. Moto of “Conservation first & development afterwards” be adopted.
10. Minimizing negative impacts of tourism on the natural resources
by appropriate policies and guidelines and action plan to be
developed in consultation with the provincial governments.
11. Incorporate latest appropriate technologies to make tourism
operation more and more environmentally friendly and responsible
such as use of solar energy in hotel operations, use of micro-hydel
plants in hotel industry, provision of alternate fuel to hotels and
restaurants in mountain areas, use of energy efficient lightings and
rainwater harvesting for all buildings in tourist areas etc.
Absence of centralized
E- Portal for tourist
related information
1. Formation of One-stop E-Portal on pattern of KP Portal
(http://demo.lmkt.com/css/TCKP/level1-landingpage.html ) for all
requirements of tourists like information, hotel bookings, activities
planning & booking, festival calendar and updates.
2. Provision of information through this portal regarding issuance of
visas/NOCs and availability of hotels, room rents, rent a car/jeep
service with fares to different popular destinations, contact numbers
of tour operators etc.
3. Introducing 24-hour toll free number for tourist facilitations.
 Ministry of IPC
 Ministry of
Information
technology &
telecommunicatio
n
Pakistan’s negative
image as a tourism
destination due to
existence of security
issues, negative travel
advisory reports issued
by countries and
negative international
media reporting
1. Development of a tourism brand and logo for Pakistan through
national level competitions.
2. National and international media promotion of tourist events of
Pakistan
3. Participation in international expos like WTM London, ITB
Berlin and Fatore Madrid to showcase image of Pakistan as a
whole.
4. Encourage state owned and private TV channels to allocate more
time to promote Pakistan as a tourist destination.
5. Promote Pakistan as a tourist destination on high ranking
international TV channels such as National Geographic, BBC,
CNN, Discovery.
6. Development of quality promotion, information and
communication material regarding tourism.
7. Publishing of calendar of events covering all federal/provincial
as well as local area events in the country which must be
 Ministry of IPC
 Ministry of
Information &
Broadcasting
 Ministry of
Foreign Affairs

6
followed, so that tourists from domestic and international market
may plan their activities with confidence.
8. Engaging travel writers and travel bloggers and internationally
acclaimed showbiz stars with large fan following to showcase
image of Pakistan as tourist destination of choice.
9. Coordination with embassies and foreign missions of other
countries in Pakistan to relax travel advisories for their citizens
on their travel to Pakistan. For this purpose, orientation seminar
and exposure visits can be organized for the concerned staff of
these embassies.
Inadequate tax and
other allied incentives
for tourism sector
1. In order to further facilitate tourism sector and improve on existing
incentive package, the possibility of providing further incentives
needs to be explored by the proposed Board in consultation with
FBR, Ministry of Finance, provincial governments and private sector
involved in tourism sector.
2. Enforcement of provisions of National Tourism Policy 1990
regarding tax incentives which are;
A. Duty free import and zero percent sales tax on import of plants
and machinery for setting up, upgrading and expansion of
tourism projects.
B. Allowing 100 percent foreign equity in infrastructure, services
and manufacturing industry.
C. Equal treatment to foreign and domestic investment.
D. Payment of withholding tax at import stage in respect of plant
machinery, equipment and parts - concessionary treatment of
withholding tax @ 1% as available under Income Tax
Ordinance.
E. Allowing full repatriation of capital, capital gains, dividends and
profits
F. Foreigners/local and Overseas Pakistanis can open foreign
exchange accounts
G. Rationalization and simplification of taxes levied on hotel
industry as under;
I. Abolishing Bed Tax levied on hotels by Provincial
Governments.
II. Reducing Sales tax on hotel industry to 10%.
 Ministry of IPC
 FBR
 Ministry of
Finance
 Private Sector
Current financial
crunch faced by the
government

7
III. Rationalizing all other taxes and fees currently being
charged by Federal, Provincial, Local Governments and
Public Sector Organizations and clubbing into following
three categories;
a) Federal Hospitality Tax (FHT)
b) Provincial Hospitality Tax (PHT)
c) Local Hospitality Tax (LHT)
The ineffective
projection of Pakistan
by Embassies,
Commercial
Counselors, Foreign
Missions as tourism
destination of choice.
1. The proposed National Tourism Coordination Board to develop
promotion material in consultation with provincial governments to
be shared with embassies, commercial counselors, foreign missions
to effectively project tourism potential of Pakistan.
2. The performance of foreign missions/commercial sections may also
be reviewed on basis of ability to achieve tourism related objective
in their respective jurisdictions.
3. Pakistani Embassies in abroad should also organize orientation
seminars about Pakistan as a tourist destination for the government
functionaries of their interior ministries and private tour operators to
create soft image of Pakistan.
4. The embassies hosted in top ten tourist producing countries for
Pakistan e.g Japan, South Korea, China, Thailand, Germany, UK,
USA, Austria, Spain, France, Poland and Malaysia should have
dedicated tourist facilitation cells.
5. Pakistani embassies should link foreign tour operators with local
tour operators of Pakistan to formulate and advertise tour packages
tailored for citizen of host countries.
 Ministry of
Foreign Affairs
Fate of PTDC
properties after 18th
amendment in wake of
financial constraints.
1. The assets presently owned by PTDC in shape of motels/hotels at
various locations may be taken over by the concerned provinces.
2. These motels/hotels may be privatized, leased out or run under
public private partnership by renovating and equipping them with
latest boarding and lodging facilities and by adding additional
recreational facilities such as swimming pools, horse riding, in
house theatres etc. and security system in order to gain popularity
among domestic as well as international tourists.
3. Only qualified and financially strong private sector parties should
be selected on merit-based system to run these properties.
 Ministry of IPC
 Provincial
Governments
After the removal of
tourism from the
concurrent list as a
result of 18th
Amendment in the
constitution of
Pakistan, claims of
provincial
governments on
PTDC properties are
pending before courts.
The matter may be

8
placed before CCI for
consideration by IPC.
Lack of trained and
qualified human
resource in hospitality
and tourism sector.
1. National Tourism Coordination Board in consultation with
provincial governments and international tourism organizations of
repute shall develop various courses from certificate level to master
level to build capacity of eligible youth in hospitality and tourism
sectors.
2. The model of Govt. of GB collaboration with British Council and
KP collaboration with World Bank may form the prototype to be
followed.
3. The private sector which shall be the end user of trained human
resource should be intimately involved in devising the course and
curriculum. The existing institutions like NAVTTC may be
involved for the purpose.
4. The possibility of strengthening and reviving existing tourism and
hospitality institutions such as PITHM Karachi and PATHOM Swat
and establishing Federal and Provincial Training Institutes should
be explored by Ministry of IPC and the Provincial Governments.
5. Encouraging private sector to establish tourism and hospitality
institutions in various parts of the country and public and private
universities should also be encouraged to introduce undergraduate
and post graduate courses in tourism and hospitality sector.
6. Efforts be made to create linkages of Pakistani universities and
institutions with high ranking institutions and universities in tourism
and hospitality sector to bring quality.
 Ministry of IPC
 Provincial
Governments
 Private Sector.
Provincial
Government
Coordination &
Synergies
1. To bring tourism to the center stage of development process by
ensuring that development proposals of other sectors are seamlessly
fed into the development of tourism potential of provinces/regions.
2. The provincial departments to develop their own sectoral strategies
fitting into overall strategy for tourism development promotion at
national level.
3. The government at provincial level should establish Provincial
Tourism Council by involving key departments and agencies to
 Provincial Govt.
and its
Departments
Competing funds
demands among all
departments.

9
create effective coordination mechanism for the development of
tourism related infrastructure and promotional activities.
Tourists facilitation 1. Establishing Tourist Information Centers at key tourist destinations
and entry points.
2. Developing tourist facilitation applications on pattern of KP Tourist
Management Information System
(http://demo.lmkt.com/css/TCKP/level1-landingpage.html) with
booking facility & having information regarding
Trip planning ➢ Itinerary creation and publishing ➢ Tourist spot
identification, reporting and approval ➢ Famous locations
notification like festivals, picnic spots, events etc. ➢ Travel
Information and Advices ➢ Tourist blogs ➢ Local tourist operator
information and registration and approval ➢ Accounts for users
(Tourists) ➢ Interactive maps management ➢ Feedback and review
system ➢ Social media integration ➢ Admin Panel for all approvals
➢ Weather updates ➢ Crowd source venue management ➢
Currency exchange information ➢ Complaint System
3. Raising up Tourist Police on pattern of KP Pilot Project to ensure
safety and security of the visitors.
4. Installing information boards at entry points of tourist spots.
 Provincial
Government
Due to lack of
facilities and
asymmetries at
various tourist spots,
tourists have to face
many issues.
Infrastructural support Provincial government to make adequate allocation on priority in
their ADPs to develop infrastructure of tourist attractions in the form
of provision of quality road network, drinking water availability,
solid waste and sewerage management, electricity, afforestation,
emergency health services etc.
 Provincial
Governments
Public Private
Partnership and
investment promotion in
tourism sector
1. Develop framework for public private partnership specially to attract
foreign and local investment in large scale tourism related projects
such as development of chair lifts, recreational resorts and three,
four, five-star hotels.
2. Ensuring Public private partnership in organizing mega events and
promoting local tourism.
3. In financing, constructing, managing infrastructure and other related
development projects, it provides an alternate to budgetary
constraints, enables the tourism industry to build assets, and
maximizes the use of private sector skills
4. Access to new sources of capital
 PPP Board
 Provincial
Governments.
 Private Sector

10
5. Accelerated development of infrastructure
6. To realize value of underutilized services.
Tourism Policy & its
implementation
1. The relevant Tourism Department should develop their tourism
policies and plans in accordance to the international best practices
of sustainable tourism to ensure the sustainability of environment,
local economy and cultural norms.
2. Provincial tourism departments should develop provincial tourism
policies and its implementation mechanism with a point of view to
affectively regulate tourism and hospitality sector and to facilitate
private sector to come forward and invest in tourism related
ventures.
Tourism Department
Opening up Government
rest houses in tourist
areas
1. The policy framework encompassing leasing, joint management,
BOT may be formed at first step.
2. The amendments in necessary laws/rules like Forest Act be done.
3. The rest houses of various Government Departments, to be opened
for tourists by leasing out to private sector strictly on merit basis on
set criteria with a share/priority consideration of the owner
departments.
4. Selective locations of the rest houses can be further developed by
creating camping site facilities to promote youth and nature-based
tourism.
5. To ensure heritage value of these houses, efforts will be made that
these properties are restored and renovated without compromising
their architectural/heritage values.
6. A committee under Minister of Defence has already been
constituted and its recommendations may also be part of proposed
strategy of tourism.
 Tourism Deptt.
 Relevant
Provincial
Departments.
Generate Extra
Activities
1. Establishment of Chairlifts via PPP mode at all feasible touristic
sites especially those having potential of skiing and other adventure
sports.
2. Water Sports facilities at all feasible sites.
3. Tourist camping sites/ camping pods with all allied facilities to
provide appropriate accommodation facilities to the adventure and
nature-based tourist segments which would;
 Tourism Deptt.
 Board of
Investment
 PPP Board
 Private Sector

11
4. Setting up of mountaineering and trekking training centers in close
proximity to mountains where tourists can learn and practice
mountaineering & rock climbing and other adventure sports etc.
5. Promote various adventure sports such as river rafting, mountain
biking, snowboarding, paragliding, fishing, horse riding by using
the great outdoor environment of our mountain and wilderness
areas.
6. Organize various cultural activities such as folk music and dance
performances, traditional games and local food festivals at various
tourist destinations at provincial level.
Lack of appropriate
tourist accommodation
& huge rush on
traditional hotels
1. Establishing Camping Pods at appropriate places to
 Generate employment
 Promote eco-tourism
 Help in opening new areas of tourism
2. Provision of a spread of camping pods in the appropriate areas
and managing these through local communities
3. Developing the new concept of heritage hotels and resorts using
certain historic buildings with a point of view to preserve them
and make them a self-sustained heritage site on the basis of GB
model of Khaplu and Altit Fort which is;
1. Joint ownership and mechanism of sharing revenues.
2. Development of community by constituting town
management society comprising members of local
community and Serena Hotels.
3. This model is composed of;
 Serena Hotel/Altit Fort/Khaplu Fort (Agha Khan Foundation)
 International donors (e.g. Norwegian Govt)
 owner of the Fort (e.g. Raja of Shigar)
 and local community
4. Introduction of Community Tourism on pattern of Tourist
Assistance Program initiated by Akhuwat in GB
 Tourism
Department
 Local
Administration
 Private Sector
Local
Government
Municipal &
regulatory functions
1. Solid waste
management
1. Keeping the cities / towns neat & clean.
2. Proper waste and sewerage management facilities should be
developed to ensure cleanliness at tourist destinations in various
districts.
 Concerned
Municipal
Corporations
 TMAs
 District & Tehsil
1. The capacities at
the local level and
availability of
resources can be a
constraint.

12
2. Traffic management
3. Sewerage disposal
4. Enforcement of
municipal laws
3. Awareness campaigns amongst tourist and local community
should also be part of cleanliness movements.
4. Local government should develop appropriate rules and
regulations and guidelines for the construction of all tourism
related buildings and infrastructure.
5. To establish a mechanism to check cleanliness and hygiene
standards of hotels and restaurants.
6. To ensure food safety and quality by developing appropriate
legal framework and implementation mechanism.
7. To inspect cleanliness of hotels & restaurants.
8. To improve quality of road signage and information sign boards
to improve the overall facilitation for the tourists.
9. To ensure the availability of health facilities and appointment of
doctors in existing hospitals and BHUs at tourist location in
remote areas during tourist seasons.
10. Development and maintenance of public toilet facilities at tourist
spots.
11. Development of visitors’ safety and security mechanism by
involving local community and Police department and stake
holders from hospitality sector.
12. Develop necessary facilities near historical and archeological
sites to facilitate tourists in consultation with concerned
department of archelogy and cultural heritage.
13. Incentivizing cleanliness and hygiene of hotels & restaurants by
Star System.
14. Punitive action against hotels/restaurants on basis of poor
feedback received from tourists through Whatsapp/ tourist
facilitation application
Administrations 2. The strengthened
local government
system may be
utilized.
To devise a framework for focusing on the lead role of private sector by incentivizing investments in upgradation and development of
new facilities which in particular would encourage “themed” tourism such as Religious Tourism, Health Tourism, Cultural Tourism,
Adventure Tourism, Coastal Tourism, and other special incentives.
Provincial Governments in consultation with the Board of Investment should devise framework to encourage themed tourism by;
a) Encouraging local and foreign investment (overseas Pakistanis) for new tourist attractions
b) Providing support on governmental level for private sector, especially new investors.

13
c) Identification of existing facilities and feasibility on developing new ones
d) Devising a policy for convenient issuance of licenses and permits
Activities Common to All Regions/ Provinces
1. Desert Jeep Rally
2. Trophy Hunting, Wild-boar Hunting and game-shooting
3. Wildlife watching tours in national parks
4. Mountain Biking and Motor Biking
5. Birds watching at wetlands, lakes and rivers
6. Fort Hopping
7. Camping Pods
8. Paragliding
9. Hot Air Balloon
Area Specific Activities:
Type Province Areas Potential Tourists/
Target Market
Responsibility
Religious &
Archeological
Tourism
Punjab Sikh Gurdawara in Hassan Abdal,
India, ASEAN, Europe,
UAE, USA, Canada and
Australia
Ministry of Interior
Ministry of religious
Affairs and Interfaith
Harmony
Provincial Home,
Tourism &
Archaeological
Departments
Katas Raj Mandar Chakwal
Nankana Sahib Sheikhupura
Kartabpur
Sufi Shrines of Multan, Lahore, Pak Pattan etc.
India, UAE, Turkey,
Egypt, Iran and Syria
Gandhara Civilization, Budhist remains in Taxila,
Julian University Japan, Korea, China,
Hong Kong, ASEAN
and SAARC
KPK Gandhara Civilization, Takht Bhai, Mangora, Kalash,
Bamala Haripur, Charsada, Jamal Ghari, Shahbaz
Ghari Mardan, Saidu Sharif, Hund Swabi, Akra
Mound in Bannu, Rehman Deri in DI Khan

14
GB Kargah Budha, Manthal Budha Rock and other rock
carvings and inscriptions of Buddhist civilization in
Chilas, Gilgit, Hunza, Danyore, Shital and Konodas
Sindh Hindu Temples in Sukkur like Sadhu Bela,
Tharparkar, Panch Mukhi Hanuman Mandar Karachi.
Buddhist sites at Barhamanabad(Sanghar), Sirah-ji-
tikri near Rohri, Kaho-jo-Daro at Mirpur Khas,
Sudheran-jo-thal near Hyderabad, Thul Mir Rukan
Stupa near Moro
Sufi Shrines of Shahbaz Qalandar etc.
India, ASEAN, UK,
UAE, East Africa, Sri
Lanka
Balochistan Mehargarh remains, Nausherwani tombs, Buddhist
cave city remains in Gondrani, Kot Bala, Hinglaj Mata
temple near Makran,
Domestic Tourists
Specialized
Tourism
GB Skardu, Hunza
(Mountaineering, Scaling Peaks, Heli Skiing)
Countries of the Alps
(Germany, Austria,
France,
Italy,Switzerland);
Spain, Japan, Korea,
Poland, Czech Republic,
Hungary, Russia,
UK,China, USA,
Mexico, Canada,
Australia and
Scandinavian countries.
UK, UAE, Australia, Sri
Lanka, New Zealand,
Domestic tourists
Ministry of Defence
Ministry of KANGB
Ministry of Interior
Adventure &
Sports Tourism
Punjab Murree Hills, Fort Munro, Thal & Cholistan Desert,
Kalar Kahar
(Low and High-Altitude trekking & Hiking
Mountain Biking and Motor Biking
Paragliding
Hot Air Balloon
Camel Safari
Cholistan Desert Safari)
Provincial Tourism
Departments with lead
role of private sector
KPK Nathia Gali, Ayubia, Abbottabad, Mansehra, Naran,
Swat, Malam Jabba, Chitral,
White Water Rafting & Extreme kayaking in
Kunhar, Kabul and Swat rivers.
Skiing, Snowboarding, Snow kiting, Heli Skiing in
Malam Jabba.
Paragliding, Hot Air Balloon in Mansehra,
Abbotabad,
Domestic tourists
Foreign tourists from
ASEAN, UK, EU, USA,
Australia, Canada
Provincial Governments

15
Traditional Polo,
Altitude trekking and hiking in Nathia Gali,
Thandyani, Naran, Kalam, Poni trekking at Saif ul
Maluk
GB Batura, Shimshal Yak Safari, Paragliding in Skardu,
Traditional Polo in Gilgit, Shandur, Poni Trekking &
Horse Safari in Deosai Plains and Shiger Valley, Heli
Skiing in Skardu,
White Water Rafting & Kayaking in Indus River,
Hunza River, Shigar River, Heli Safari in Concordia
Govt. of GB
Local Administration
Local Tour Operators
Balochistan Mola Chotok Waterfall in Khuzdar, Ozano Waterfall
in Karkh, Pir Ghaib waterfall in Bolan, Hiking and
trekking in Dureji, hiking to mud volcanos in Hingol,
Ormara
Coastal & Beach
Tourism
Sindh Karachi
(Water sports such as scuba-diving, sea kayaking,
yachting, sailing and surfing), Beach Resorts
Local Administration
Tour Operators
Balochistan Beaches and outdoor recreation in Gwadar, Jewni,
Pasni, Ormara turtle beach, Ahsan beach
Desert Tourism
(Jeep Safaris,
Forts)
GB Skardu Sarfaranga, Ktpana cold desert UK, UAE, EU,
Oversees Pakistani,
Domestic tourists,
Punjab Cholistan, Thal
Sindh Tharparkar, Nara desert
Eco Tourism GB Deosai, Karakoram, Hunza, Khunjrab,
(Markhor, Marcopolo Sheep, Snow Leoperd,
Marmot, Musk Dee, Ibex, Blue Sheep, Yak
watching)
Domestic Tourists Provincial Forest,
Wildlife Department
Provincial Tourism
DepartmentsKPK Ayoubia National Park, Saif ul Maluk National Park,
Sheikh Badin National Park, Lulusar Dudipat Sar
Park
Punjab Lal Suhanra National Park, Margala Hills, Chinji
National Park
Balochistan HazarGanji National Park, Hingol National Park,
Buzi Makola Wildlife Sanctury, Akra National Park,
mud valcanos in Ormara
Health Tourism KPK Peshawar Afghanistan Provincial Government

16
Plan for Developing 20 New Tourist Destinations in 5 Years, 4 Sites Annually:
 Provincial governments to develop laws, by laws and regulatory framework for development of new tourist spots.
 Identification of new tourist spots to be opened by the provincial government in consultation with all stake holders.
 Provincial governments to provide access roads, electricity and major civic amenities whereas private sector will be encouraged to
develop new sites through building hotels, resorts and providing tourist friendly activities with strict regulatory framework in the
interest of local culture, property, peripheral linkages and the environment.

List of untapped areas in Pakistan with potential activities
Area Tourist Spots/untapped Areas Activities
Gilgit
Biltistan
Deraly Lake, Ghotum Sar Pareshing, Rupal Tarashing, Bunner Valley, Babusar, Fairy
Meadows, Atter Lake, Shukargha Barro Sar Birgal, Cemetery George Hayward,
Kutwal Lake Haramosh, Bagrote Valley, Hushe, Thally Valley, Altit Ahmad Abad
Track, Borit Lake, Shimshal, Manthoka Waterfall, Khamosh Abshar, Gappa, Dainter,
Jarbaso Lake, Thormik Valley, Katpana Desert and Katpana Lake, Soq Nullah,
 World’s highest cold desert rally
Sarfaranga
 World’s highest cycling race Tour de
Khanjrab
 Trans Himalyian Jeep Rally
 Mountaineering
 Trekking
 Fort Hopping
 Para Gliding
 Shandur Festival
 Rama Festival
 Tukhm Rezi Festival
 Ginani Festival
 Cherry Blossom Festival in Hunza
 Mayphung in Skardu
Balochistan Hingol National Park, Zargon Valley, Ziarat Valley, Chiltan Hazarganji National
Park, Shehre Roghan, Moola Chotok Khuzdar, Pir Chatal Noorani Gandawa, Kund
 Jhal Magsi Jeep Rally
 Gwadar Jeep Rally

17
Malir Beach, Pir Ghayab water fall bolan, Astola Island Gwadar, Harnai pass,
Khojak Pass, Jewni
 Hingol National Park
 Sibi festival
 Buzkashi festival
Khyber
Pakhtunkhwa
Madaklusht, (Chitral), Kumrat Valley, Golan Gol Chitral, Supat (Hazara Kohistan)
, Gabor (Chitral), Bayun (Swat), Broghil (Chitral), Sheikh Badin, Mankiyal (Swat),
Ganool Valley (Naran Road), Utror to Thal (Badghai Top), Siran Valley (Mansehra),
Mahnoor Valley Kohistan, Palas Valley, Jahaz Banda Kumrat, Bala Hisar Fort,
Butkara Stupa, Kanishka Stupa, Chakdara Stupa, Panjkora valley, Sphola stupa, kafir
kot, Buddhist ruins at Ghahbaz Ghari, Sehri Bahlol, Gor Khuttree, Karimabad
(Chitral), Alai (Batagram)
 Religious Tourism in Takht Bhai & other
areas
 Camping Pods
 Yak Polo Festival
 Kalash Festival
 Golf along river Indus
 Paragliding in Chitral
 Fort Hopping
 Camping Pods
 Rafting in Kabul river, Kunhar river in
Naran etc.
Sindh Ranikot fort, Kot Diji fort, Pacco Qilo, Ruins at Aror, Chakhandi Tomb, Ran of kutch
Wildlife Sanctuary, Bakri Waro Lake, Tharparkar Desert, Kirthar National Park,
Coastal area of Mubarak Village, Sukkur/Kotri Barrages, Keenjhar Lake, Haleji
Lake, Makli Graveyard
 Coastal tourism
 Water sports along Arabian sea beach and
lakes
 Nara Desert Safari
 Lal Shahbaz Qalandar Urs
 Shah Abdul Latif Bhittai Urs
 Karachi Literature Festival
Punjab Letrar Valley, Bun Karor, Rohtas Fort, Tilla Jogian, Sown Valley, Fort Munro,
Cholistan Desert, Taunsa Barrage, Kalabagh, Chashma Barrage, Head Sulemanki,
Head Balloki
 Sikh Religion and Heritage tourism
 Mughal Heritage tourism
 Basant festival
 Indus Golf
 Rural and Agri-Tourism in Central
Punjab
 Ecotourism along River Indus and other
protected area
 Cultural tourism at Lahore, Gujranwala,
Faisalabad, Multan, Bhawalpur
 Faiz Aman Mela & international festival
 Spiritual tourism trail
 Handicraft trail

18
 Traditional cuisine tour
 Trekking in Murree hills and surrounding
areas
 Adventure and ecotourism in Soan
Valley
 Desert Safari in Cholistan
 Indus Boat safari at Taunsa Barrage
 Gandhara tourism at Taxila
 Tour of forts and palaces
AJK Leepa Valley, Neelum Valley, Pir Chanasi, Suddhen Gali and Bagh, Mangla,
Samahni Valley, Basghar and Ramkot Forts, Dhirkot and Neelabat, Lasdana,
 Trekking and hiking
 Mountaineering in Neelum Valley
 Promotion of Adventure Sports such
as rock climbing, mountain biking,
pony riding, river rafting, kayaking,
snowboarding and skiing.
 Handicraft trail
 Traditional cuisine tour
 Recreational tourism in different valleys
 Ecotourism in protected areas of AJK
 Water sports in Mangla Lake
Few Adventure, Sports, Heritage and Religious Tourism Activities to be Initiated:
Tourism
Activity
Details Annexure
Balahisar Fort
Hopping
 2000-2500 years old fort currently under administrative control of FC North
 Making available services of traditional cuisines, food specialty of Peshawar.
 Making available the services of briefings to the visitors.
 Linking of the Fort to Fort Hopping through Heli safaris.
 Cultural Folklore Music & Dances especially Khatak, Chitrali, Mehsud etc
 Usage for the purposes of Conferences, Seminars, Workshops, National Days etc.
 Light and music shows / amphitheater depicting the thousand years history of Peshawar.
 To be utilized for the promotion of Peshawar in the context of a living civilization of 2500 years
A

19
Tourism
Activity
Details Annexure
 Special packages through Travel and Tours Operators for visiting Balahisar from across the
country. Besides, diplomatic core, foreign functionaries & foreign tourists.
Revival of Khyber
Steam Safari Tours
 A Joint Venture of Tourism Corporation-KP and Pakistan Railways, as a special project to
promote domestic tourism
 Starts from Peshawar and end at Landi Kotal
 Detail briefing of the area, location, history of invaders, battles took place and position of Pak
Afghan Border at end of Safari by FC.
 Cultural dances by Chitrali , Masood and Batani troop groups in colorful dresses at end of Safari.
 The display of unique Sun Watch, one of the three in the world to the visiting group.
B
Water World Sports
and Recreational
Activities at Tarbela
 Best suitable place for recreational facilities on the side of river such as
- Picnic spots
- Cliff diving
- Paragliding
- Jet Ski
- Speed Boating
- Tubing
- Kayaking
 Area can be introduced as first of its kind for underwater archaeology
C
Gandhara Heritage
Trail
 Gandhara, the ancient civilization passes through various sites of KPK and Punjab which
include sites and antiquities of
- Takht Bahi (Madaklusht Resort)
- Sahri Bahlol
- Jamal Garhi
- Rani Gut
- Aziz Dheri
- Butkara
- Saidu Stupa
- Andan Dheri
- Chat pat
- Dum Kot
- Khanpur
- Taxila
D

20
Tourism
Activity
Details Annexure
- Julian
Trans Himalayan
Jeep Rally
 Passing from three capitals through the oldest and highest route passing through Hindukush,
Karakoram and Himalaya mountain ranges.
 Starting from Peshawar and ending at Islamabad
 Passing through Dir, Chitral, Gilgit Biltistan, Kaghan, Deosai , Shandur, Lowari Pass, Babusar
Pass.
 Experience the thrill of Paris-Dakar, Budapest-Bamako and Raid-de-Pharaon rallies.
 Heart stopping, breath taking and adrenaline pumping experience
E
Khyber Air Safari &
Heli Service
 Heli service to far flung tourist areas like
- Chitral Lowari Pass Kalash Shandur Pass Broghal Pass
- Hazara Galiyat, Kaghan, Naran, Khanpur Lake
- Gilgit Hunza Shiger valley, Deosai plains etc.
- Flight over world famous Takht Bahi ruins from Islamabad with panoramic view of Malakand
Pass/Churchill Piquet
- Most important site for Buddhists
- Can attract tourists from Nepal, China, Korea, Japan, Philippine, Singapore, Sri Lanka,
Thailand
-
F
Tourist Resort at
Historic Village
Hund
 Located along river Indus in Swabi district of KP
 Hund was last capital of Gandhara under the Hindu Shahi rulers until beginning of 11th century
 Hund has lush green fields and river side boating, fishing and picnic areas available
G

21
PLAN TO DEVELOP NEW TOURISTDESTINATIONS IN GILGIT BALTISTAN
Destination: DERLAY LAKE
Tehsil: SHONTER
District: ASTORE
Potentials Opportunities Mode of
Access
Distance
from
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
2.7KM Long Lake,
Trout Fishing, Wild
Flowers, Thick Forest,
Site seeing of Nanga
Parbat, Lush Green
Mountains
Four Seasons of
the year
Safe & Conducive
Environment,
Tax Holidays,
Govt. Supportin
Purchas of land &
Business
Development.
Personal Car,
Bus or Rent a
Car up to
Astore Bazar,
Drive self 4x4
veh or Rent a
local jeep for
91 Km from
Astore Bazar
to Derlay lake.
219 Km from
Gilgit &
91 km from
Astore Bazar
On Main Kala
Pani Road
Promotion of the
Area
Tourist Rest House
for
Accommodation
facilities.
Establishment of
Camping sites
January 2019
with the
approval of
new material.
Under
construction
will complete
by June 2019

22
Destination: GHOTUM SAR PARESHING
Tehsil & District: ASTORE
Potential Opportunities Mode of Access Distance
from
Capital
City
Distance
from
Main
Road
Proposed
Interventions
Timeline
5 km meadow,
Wild Flowers,
Thin Forest, Lush
Green Mountains,
7days trek to
Skardu.
Four Seasons of
the year
Safe &
Conducive
Environment,
Personal Car, Bus
or Rent a Car up to
Astore Bazar,
Drive self 4x4 veh
or Rent a local jeep
for 58 Km from
Astore Bazar to
Ghotumsar.
163 Km from
Gilgit &
58 km from
Astore Bazar
End of
Parashing
Shingle
Road
Promotion of
the Area
Tourist Rest
House for
Accommodation
facilities.
Establishment
of Camping
sites
June 2019
PWD Rest
House may be
repaired &
used

23
Destination: RUPAL TARASHING
Tehsil: SHONTER
District: ASTORE
Potential Opportunit
ies
Mode of
Access
Distance from
Capital City
Distance
from
Main
Road
Proposed
Intervention
s
Timeline
Snow Covered Nanga Parbat 8126 m, 10 km
Glacier, Mazino Trekking Rout.
From Tarishing village porters can be hired and in
the next two days, some one pass through the
beautiful pine villages of Rupal under the awe-
inspiring views of Chongra peak (6828 m) and
Raikot peaks (7074 m) and cross Chumphere and
Bezhin glaciers to reach the lush green pine
meadow at Herlig Koffer Base Camp. Trek onward
to Latoba, the traditional Base Camp of Nanga
Parbat with spectacular views of Rupal Peak (5971
m). After a day spending at leisure, return back to
Tarishing and then by jeep to Gilgit (or continue for
a week around Nanga Parbat over Mazeno Pass
5377 m).
Four Seasons
of the year
Safe &
Conducive
Environment,
Tax Holidays,
Govt. Support
in Purchas of
land &
Business
Development
Personal Car, Bus
or Rent a Car up
to Astore bazar,
Rent a local jeep
for 88 Km from
Astore Bazar to
Tarashing &
Foot track of 18
km for Herli
Koffer Base
camp and trek for
08 day for round
Nanga Parbat.
215 Km from
Gilgit &
88 km from Astore
Bazar
18 km trek
from end of
trashing
road
Promotion of
the Area
Tourist Rest
House for
Accommodatio
n facilities.
Establishment
of Camping
sites
ADP
2019-20

24
Destination: BUNNER VALLEY
Tehsil & District: DIAMER
from Capital
City
Distance
from Main
Road
Proposed
Intervent
ions
Timeline
Snow Covered
Nanga Parbat
Southern Face
81256m, 23 km
white Glacier,
Paradise for
Climbers with
01potential trekking
trails i.e Round
Nanga Parba
Four Seasons of
the year
Safe & Conducive
Environment,
Personal Car or Rent a
Car up to Bunner village
KKH,
Rent a local jeep for 35
Km from KKH to
Halay Bridge & 65 km
narrow foottrek up to
Kachal (Trekkers)/& 78
km Base
camp(Climbers)
210km from
Gilgit and
100 km from
Chilas
60 km from
main KKH
Road
Promotion
of the Area
Repair of
trail
Establishm
ent of
Camping
sites
ADP
2019-20

25
Destination: BABUSAR
Tehsil: CHILAS
District: DIAMER
Potential Opportuni
ties
Mode of Access Distance
from
Capital
City
Distance
from
Main
Road
Proposed
Interventio
ns
Timeline
Thin Forest,
Cold
Temperature
in Summers,
Lush Green
area of Giti
Dass, 03
lakes, 13700
ft height
Babusar pass
Four Seasons
of the year
Safe &
Conducive
Environment
,
Personal Car or Rent a Car up to
Babusar village,/TFC.
Rent a localP car or personal car
for 8 Km from Babusar village
to Babusar Top and further drive
05km up to Gitidass and walk
up to 1 hour to reach 03 lakes
towards Gall valley.
175km from
Gilgit
and 37 km
from Chilas
10Km from
road
Promotion of
the Area
Establishment
of Camping
sites
June 2020

26
Destination: FAIRY MEADOWS
Tehsil: GOHAR ABAD
District: DIAMER
Potential Opportunities Mode of
Access
Distance
from
Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
Snow Covered Nanga
Parbat North Face
8126 m, Thick Alpine
Forest, 13 Km Black
& white Glacier,
300sft lake, Lush
Green Meadows with
02 potential trekking
trails i.e Mazeno La
Trek and Fairy
Meadows trek
Four Seasons of
the year
Safe & Conducive
Environment,
Personal Car,
Bus or Rent a
Car up to Raikot
Bridge,
Rent a local jeep
for 16 Km from
Riakot Bridge to
Jall & Foot
track/Horse
Riding for 10 km
106 Km from
Gilgit &
101 km from
Chilas
20km from
KKH
Promotion of the
Area
Repair of Trek
Establishment of
Camping sites
June 2019
Already
Proposed

27
Destination: ATTER LAKE
Tehsil: ISHKOMEN
District: GHIZER
from
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
5 Km long lake
with thin forest and
cold weather during
summers.
Four Seasons of the
year
Safe & Conducive
Environment,
By especial jeep or
daily local van
service from District
HQ Gahkuch to
Ghatolti, Ishkoman
then trek
75 Km jeep
drive from
Ghakuch to
Ghatolti
then16 Km
trek (2 days
trek)
16 Km trek
from Ghotolti
end of
Ishkoman
Promotion of the
Area
Establishment of
Camping sites
ADP
2019-20

28
Destination: SHUKARGHAR BARRO SAR BIRGAL
Tehsil: PUNIYAL
District: GHIZER
Access
Distance
from Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
3 lakes in a series with
snow covered
mountains and thin
cedar forest
Four Seasons of
the year
Safe & Conducive
Environment,
One can drive
via jeep from
Ghakuch HQ to
Chatorkhand,
Ishkoman
valley and then
trek
29 Km jeep
drive from
Ghakuch to
Chatorkhand
and 5-7 hours
trek
18Km from
Ishkoman
Road
Promotion of the
Area
Repair of Trek
Establishment of
Camping sites
January 2019
new
promotional
material

29
Destination: CEMETERY GEORGE HAYWARD
Tehsil: YASIN
District: GHIZER
Potential Opportuniti
es
Mode of
Access
Distance
from Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
In 1870 once the great game was at his
peak. The British National Geographic
traveler Mr George Hayward was on
his way to cross Darkot Pass 4650m
into Borghil and Wakhan to keep eye
on Russian influence toward British
India. Same time he was writing report
on Maduri Fort massacre to the
viceroyHind. Unfortunately, he been
killed at Darkot village. Initially Yasin
people buried him in Darkot village
but after few months British India took
his body and reburied in Khazana road
Gilgit cemetery which is known by his
name now
Four Seasons of
the year
Safe &
Conducive
Environment,
At Darkot village
the rock can be
seen where he
camped of his last
dark night. It is 3
hrs drive from
Gahkuch and 4 &
half hours from
Gilgit.
145 km from
Gahkuch
On main road
Darkut
Promotion of the
Area
Tourist Rest
House for
Accommodation
facilities.
Establishment of
Camping site
January 2019
new
promotional
materia

30
Destination: KOTWAL LAKE HARAMOSH
Tehsil: DANYORE
District: GILGIT
Potential Opportu
nities
Mode of
Access
Distance
from Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
in the south-central region of the
Rakaposhi-Haramosh Mountains, a sub-
range of the Karakoram range. It rises
steeply above the north bank of the Indus
River, a little ways upstream of its
confluence with the Gilgit River. The
massif has two summits, Haramosh Peak
and HaramoshKutwalLailaPeak.Haramosh
Peak (also known as Haramosh or Peak 58)
is a mountain located in the Karakoram
range of the Gilgit-Baltistan of Pakistan. Its
height is also often given as 7,409m. The
peak was first scaled in 1958 by an
Austrian team consisting of HeiniRoiss,
Stephan Pauer, and Dr. Franz Mandl.
Four
Seasons of
the year
Safe &
Conducive
Environme
nt,
Haramosh lies
about 65
kilometres (40
mi) east of
Gilgit
65Km from
Gilgit city
3 hours trek
from end of
Dache valley
road
Promotion of the
Area
Establishment of
Camping site
January 2019
new
promotional
material

31
Destination: BAGROTE VALLEY
Tehsil: DANYORE
District: GILGIT
Potential Opportu
nities
Mode of
Access
Distance
from
Capital
City
Distance
from Main
Road
Proposed
Interventio
ns
Timeline
Outstanding physical features in the vicinity include
Rakaposhi (7,788 m) and Diran (7,269 m) peaks in
the northwest and northeast respectively, and
Dubani peak (6,143m) in the east.
The mainstay of the locals is mixed mountain
agriculture, heavily supplemented by cash income
from commercial and public service. Barley, maize,
potatoes and wheat are commonly grown. In the
settlements of the upper Bagrote Valley, where rich
alpine pastures provide sufficient fodder for large
flocks, livestock herding contributes a significant
share to household subsistence.
Four
Seasons of
the year
Safe &
Conducive
Environm
ent,
The valley is
approximately
25km from Gilgit
Town. Alpine
pastures are
located on the
valley slopes up
to an altitude of
nearly 5,000 m.
25 km from
Gilgit city
Valleys along
road side
Promotion of
the Area
Establishment
of Camping
site
January 2019
new
promotional
material

32
Destination: HUSHE
Tehsil: MASHABRUM
District: GHANCHE
Access
Distance
from
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
Lush green
valley
Four Seasons of the year
Safe & Conducive Environment,
Rent a Jeep
or Public
Transport
49 km from
Khaplu and 2
hours drive
At the end of
hushe road
Promotion of
the Area
Tourist Rest
House for
Accommodatio
n facilities.
Establishment
of Camping site
January
2019 new
promotional
material

33
Destination: THALLY VALLEY
Tehsil: MASHABRUM
District: GHANCHE
Access
Distance from
Capital City
Distance
from
Main
Road
Proposed
Interventions
Timeline
Lush green
valley
Four Seasons of the
year
Safe & Conducive
Environment,
Rent a Jeep or
Public Transport
29 km from
Khaplu and 1.5
hours drive
At the end
of thaly
valley road
Promotion of the
Area
Tourist Rest
House for
Accommodation
facilities.
Establishment of
Camping site
January 2019
new
promotional
material

34
Destination: ALTIT-AHMEDABAD TREK
Tehsil: ALIABAD
District: HUNZA
Access
Distance from
Capital City
Distance
from
Main
Road
Proposed
Interventions
Timeline
5.30 km amazing foot
trek from Altit to
Ahmedabad
Four Seasons of
the year
Safe & Conducive
Environment,
Rent a Car
from
Karimaba
d/Aliabad
15km from
Aliabad
Or 5 km from
Karimabad
10 km
from Altit
Village
Promotion of the
Area
Development of
Trekking Trail
Establishment of
Camping site
January 2019
new promotional
material

35
Destination: BORIT LAKE
Tehsil: GOJAL
District: HUNZA
Access
Distance
from Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
Beautiful Lake
30 minute trek from
KKH to Borit Lake
Four Seasons of
the year
Safe & Conducive
Environment,
Rent a Car
from
Karimaba
d/Aliabad
45km from
Aliabad
Or 8 km from
Hussaini Gojal
8 km from
Hussaini
Promotion of the
Area
Establishment of
Camping site
January 2019
new
promotional
material

36
Destination: SHIMSHAL
Tehsil: GOJAL
District: HUNZA
Access
Distance
from
Capital
City
Distance
from
Main
Road
Proposed
Interventions
Timeline
Shimshal Lake,
Shimshal Village and
mountains for trekking
Four Seasons of
the year
Safe & Conducive
Environment,
Rent a Jeep
from
Karimabad/
Aliabad
Or Public
Transport
90km from
Aliabad to
Shimshal
Or
84km from
Sost to
Shimshal
End of
Shimshal
valley road
Promotion of the
Area
Tourist Rest House
forAccommodation
facilities.
Establishment of
Camping site
January 2019
new
promotional
material

37
Destination:MANTHOKA WATERFALL
Tehsil & District: KHARMANG
Access
Distance from
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
Beautiful
waterfall
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a Jeep
from
Kharmang
headquarter
19km from
kharmang pari
40 minutes drive
Promotion of the
Area
Tourist Rest House
forAccommodation
facilities.
Establishment of
Camping site
January 2019 new
promotional
material

38
Destination: KHAMOSH ABSHAR
Tehsil & District: KHARMANG
Access
Distance
from
Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
Natural water
fall
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a Jeep
from Kharmang
HQ and Skardu
20km from
Mehdiabad
Along main
Kharmang Road
Promotion of the Area
Tourist Rest House
forAccommodation
facilities.
Establishment of
Camping site
January 2019
new
promotional
material

39
Destination: GAPPA
Tehsil & District: NAGAR
Potential Opportuni
ties
Mode of
Access
Distance from
Capital City
Distance from
Main Road
Proposed
Interventions
Timeline
Thick forest,
snow covered
mountain and
glacier with
beautiful
attraction of
Rakaposhi peak
Four Seasons
of the year
Safe &
Conducive
Environment
,
Rent a Jeep
from Gilgit
45km from Gilgit
to Chalt and 14 km
from chalt to
Gappa
18 km from KKH Promotion of the Area
Tourist Rest House for
Accommodation
facilities
Establishment of
Camping site
January 2019
new
promotional
material

40
Destination: DAINTER
Tehsil & District: NAGAR
Access
Distance
from
Capital
City
Distance from
Main Road
Proposed
Interventions
Timeline
Thick forest,
snow covered
mountain and
lush green
agricultural
fields
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a
Jeep from
Gilgit
45km from
Gilgit to
Chalt and 30
km from
chalt to
Dainter
32 km from KKH Promotion of the
Area
Tourist Rest House
forAccommodation
facilities.
Establishment of
Camping site
January 2019
new
promotional
material

41
Destination: LARBASO LAKE
Tehsil: SHIGAR
Potential Opportuni
ties
Mode of
Access
Distance
from
Capital City
Distance
from Main
Road
Proposed
Interventions
Timeline
Beautiful lake
with trout fish
Four Seasons
of the year
Safe &
Conducive
Environment
,
Rent a Jeep from
Shigar
25km from
Shigar
8km from
Shigar Road
Promotion of the Area
Establishment of
Camping site
January 2019
new
promotional
material

42
Destination: THORMIK VALLELY
Tehsil & District: SKARDU
Access
Distance
from
Capital
City
Distance
from Main
Road
Proposed
Interventions
Timeline
Hot Water
Spring
Access Road
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a Jeep
from Skardu
Or
Public
Transport
from Skardu
city
55km from
Skardu City
Alongwith
Thormik
valley road
Promotion of the
Area
Establishment of
Camping site
January 2019 new
promotional
material

43
Destination: KATPANA DESERT & KATPANA LAKE
Access
Distance
from Capital
City
Distance
from
Main
Road
Proposed
Interventions
Timeline
Lake
Desert
Fish Farm
Local Restaurants
Four Seasons of
the year
Safe &
Conducive
Environment,
Rent a Jeep
from Skardu
Or
Public
Transport from
Skardu city
4km from
Skardu City
1 km from
main road
Promotion of the
Area
Establishment of
Camping site
ADP
2019-20

44
Destination: SOQ NULLAH
Potential Opportuni
ties
Mode of Access Distance
from
Capital City
Distance
from Main
Road
Proposed
Interventio
ns
Timeline
Lush green
fields, thin
forest, open
valley, snow
covered
mountains
Four Seasons
of the year
Safe &
Conducive
Environment
,
Rent a Jeep from
Skardu
Or
Public Transport from
Skardu city
24km from
Skardu City
Along road
side
Promotion of
the Area
Establishment
of Camping
site
January 2019
new promotional
material

45
Untapped Tourist Spots in Khyber Pakhtunkhwa
Destination: MADAKLUSHT
Tehsil: DROSH
District: CHITRAL
Road Government structure Water Resource Potential Society
Actions & Time
line
The access to this valley
is from the main Chitral
Road.
Parts of the valley are
interlinked by jeep tracks
over 27 km.
Distance from Chitral 90
km
There is a High School
and Dispensary
available.
New Power Project is
under construction in
this valley.
The valley has
enough water springs
to provide fresh
water.
The valley is very
scenic, natural springs
and meadows and
forest on hills and
beautiful views around
the hill is another
attraction.
Trout Fish is available.
There is a good
potential of developing
this area for tourism.
People are
tourist friendly
and very
hospitable.
In this valley
people still
speak Persian
language
Camping Pods
setup by July
2019.
Road of 17Km to
be made.
DMP: Destination
Management Plan
by World Bank by
July 2019.

46
Destination : BAYUN
Tehsil : KALAM
District : SWAT
Road
Government
structure
Water
Resource
Potential Society Timeline
The access to
Bayun is from
Kalam town .
The road is 5 km
and is recently has
been Black topped.
There is a primary
schoolin the area.
The valley has
enough water
springs to
provide fresh
water.
The valley is very
scenic, natural
springs and
meadows on hill top
and beautiful views
around the hill is
another attraction.
People are
tourist
friendly
and very
hospitable.
DMP:
Destination
Management Plan
by World Bank
for Hill Resort
along with
multiple tracks
development will
be completed by
July 2019.

47
Destination: GANOOL
Tehsil : KAGHAN
District : MANSEHRA
Road
Government
structure
Water
Resource
Potential Society Timeline
On the main
Kaghan Road at
the distance of 10
kms from Balakot.
All parts of the
valley are
interlinked by jeep
tracks through the
hills and forest.
There is a primary
and middle school,
a Dispensary and
two forest huts built
during British Rule
(i-Shinkiari hut
and,ii-Parang hut).
The valley has
enough water
springs to
provide fresh
water.
The valley is very
scenic, the pine forest
with heavy under
growth, natural springs
and meadows on hill
tops and panoramic
views of the
surrounding areas is
another attraction
Most of the
people are
tourists
friendly and
the literacy
rate is 70 to
75 percent
The valley is a
promising one
which can be
developed into
hill station.
DMP willbe
completed by
July2019

48
Destination : GOLAIN
Tehsil : BUNI
District : CHITRAL
Road
Government
structure
Water
Resource
Potential Society Feasibility
The valley is on the main
road at 20 Kms from Chitral
Town .
The valley is 23 km long.
Parts of the valley are
which wind through the hills.
There is a primary
schooland
dispensary available
in the area.
Moreover Golain
Power Project in this
valley is operational
Enough water
resources are
available
throughout the
area
The valley is very
and meadows and
the hill is another
attraction.
Trout Fish is also
available in the valley
Two trout fish farm are
catering for tourists..
People are
tourist
friendly
and
hospitable.
Camping Pods setup will
be established for tourists.
Timefor completion
March 2019

49
Destination : ALAI
District : BATAGRAM
Road
Government
structure
Water
Resource
Potential Society Time line
The region is fairly
developed and black top
road goes up to main
town.
Small Hotel and Rest
houses are interlinked by
small Jeep tracks.
There is a primary
school, Higher
SecondarySchool
and BHU available
in the area.
The valley has
enough water
springs to
provide fresh
water.
The valley is very scenic,
the pine forest with heavy
under growth, natural
springs and meadows on
hill tops and panoramic
views of the surrounding
areas is another
attraction.
People are
fairly
educated.
The prime meadow is
Chor having no access
road.
A jeep track will be
developed by August
2019

50
Destination: KUMRAT
Tehsil : SHIRINGLE
District : UPPER DIR
Road
Government
structure
Water
Resource
Potential Society Time line
The road to Kumrat
is 53 kms from
Shiringle.
The valley
interlinked by Jeep
tracks.
There is a primary
school, Higher
Schooland BHU
available in the
area. Local Hotel
and Rest house is
at Thal bazar.
The valley has
enough water
springs to
provide fresh
water.
the pine forest , natural
springs and meadows &
hill top panoramic views
of the surrounding areas
and Trout fishing is
another attraction.
People are
not
educated.
There is a good
potential of
developing this
area for tourism.
Proper
Feasibilitywill
be conducted
by July2019

51
Destination: SUPAT
District: DASU (HAZARA KOHISTAN)
Road
Government
structure
Water
Resource
The road access to Supat is
from main Naran road and
the distance is 30 kms.
Some parts of the valley are
There is no
Government
structure available
in the region
Enough water
resources are
available
throughout the
area
The valley is very
scenic, natural
springs and
meadows and
beautiful views
around the hill is
another attraction.
Where as big lakes
and trout are the
main attraction
Population is
un educated
Camping setup will be
established by June 2019.
The valley is a promising
one and can be developed
for trekking and Eco friendly
tourism
ProperFeasibilityis needed
for development

52
Destination : BROGHIL
Tehsil : MASTUJ
District : CHITRAL
Road
Government
structure
Water
Resource
The road from
Yarkhun to Broghil
is 32 kms.
Parts of the valley
are interlinked by
jeep tracks which
wind them through
the hills.
The whole Valley is
147km long.
There is a
primary school
and dispensary
available in the
area.
The valley has
enough water
springs to
provide fresh
water. There are
also Rivers
flowing through
the valley.
The valley is very
and meadows on hill
top and beautiful views
around the hill is
another attraction
the hill is another
attraction.
Kurumber Lake is the
highest in KP.
People are
very
hospitable
and friendly.
The road will be
levelled and
widened by
September
2019. There is
good potential
of developing
this area for
tourism.
Proper
Feasibility will
be conducted.

53
MANKIYAL (SWAT)
Road
Government
structure
Water
Resource
The access to
Mankial is from
main Kalam Road.
The jeep able road is
16 km. Parts of the
valley are interlinked
by jeep tracks which
wind through the
hills and forest.
There is a primary
schooland dispensary
available in the area.
PTDC initiated a
Motel 10 years back
but due to insufficient
funds it didn’t
completed.
The valley has
enough water
springs to
provide fresh
water
areas is another attraction
Most of
the
people
are
tourists
friendly
The valley has a very
promising growth
potential to be
developed into hill
station.
Proper Feasibilityis
Needed.

54
Destination : MUNDI MALI (SIRAN VALLEY)
Tehsil & District: MAHSEHRA
Road
Government
structure
Water
Resource
The road from
Devali to Mundi
Mali is 12 Km.
Siran valley has
multiple treks
leading to Balakot,
Kolai and Batagram
There is a primary
school, Higher
SecondarySchooland
BHU available in the
area.
Small Hotel and Forest
Department Houses
also available.
The valley has
enough water
springs to
provide fresh
water.
areas is another
attraction.
People are
tourist
friendly.
The leveling and
widening of the road
will be completed by
September 2019.There
is a good potential of
developing this area for
tourism.
Feasibilityis Needed.

55
Destination : MURO MALI
District : PALAS KOLAI
Road
Government
structure
Water
Resource
The road to Muro
Mali from Paro
village is 12 km.
This is a newly
made district
Primary Schooland
Dispensary is
available.
The valley has
enough water
springs to
provide fresh
water.
areas is another
attraction.
People
are fairly
educated.
The jeepable road will
be completed by
Octuber 2019.
Feasibilityis needed
future development

56
Destination : KARIMABAD
District : CHITRAL
Road
Government
structure
Water
Resource
The road to Karimabad is
16 km from main
Garamchasma road.
There is a primary
schooland
dispensary
available in the
area.
The valley has
enough water
springs to
provide fresh
water.
natural springs and
meadows on hill top and
the hill is another
attraction.
The village is also the
base for Trekking to
Trichmir Mountain.
People are
tourist
friendly
and very
hospitable.
The There is a good
potential of
developing this area
for tourism.
Feasibilityis Needed.

57
Destination : GABOR
District : CHITRAL
Road
Government
structure
Water
Resource
The road to Gaboris
18 km from
Garamchasma
connecting different
villages to the main
settlement.
There is a primary
schooland
dispensary available
in the area.
The valley has
enough water
springs to
provide fresh
water.
The valley is very
scenic, natural
springs and
meadows and
beautiful views
surrounding hill is
another attraction.
Trout Fish is also
available in rivers.
People are
tourist
friendly and
very
hospitable.
The road will be
levelled and
widened by
octuber 2019.
Feasibilityis
needed for
future
development.

58
Destination: GANOOL VALLEY(NARAN)
Tehsil: KAGHAN
Road
Government
structure
Water
Resource
All parts of the
valley are
interlinked by jeep
tracks which wind
through the hills
and forest.
There is a primary
and middle school,
a Dispensary and
two forest hurts built
during British Rule
(i-Shinkiari hut
and,ii-Parang hut).
The valley has
enough water
springs to
provide fresh
water.
The valley is very
scenic, the pine forest
with heavy under
growth, natural springs
and meadows on hill
tops and panoramic
views of the
surrounding areas is
another attraction
Most of the
people are
tourists
friendly and
the literacy
rate is 70 to
75 percent
The valley is a
promising one
which can be
developed into
hill station.
Proper
Feasibilityis
Needed.

59
UTROT TO THAL(BADGAI TOP)
Road
Government
structure
Water
Resource
All parts of the valley are
which wind through the
hills and forest.
A Jeep road connects Atrott
to Thal passing through
Baadgai Pass which is
60+km.
Lack of
Government
influence.
The valley has
enough water
springs and
lakes to
provide fresh
water.
the pine forest with
heavy under growth,
natural springs, Rivers
and meadows on hill tops
and panoramic views of
the surrounding areas is
another attraction.
People
welcome
tourists.
There is a good
potential of
developing this
area for tourism.
Proper Feasibility
is Needed.

60
MANOOR VALLEY
Road
Government
structure
Water
Resource
All parts of the
valley are
interlinked by jeep
tracks which wind
through the hills and
forest.
There is a primary
schooland
dispensary
available in the
area.
The valley has
enough water
springs to
provide fresh
water.
natural springs and
meadows on hill top and
the hill is another
attraction.
The village is also base
for Trekking to Trichmir
Mountain.
People are
tourist
friendly
and very
hospitable.
There is a good
potential of
developing this
area for tourism.
Proper
Feasibilityis
Needed.

61
Key Performance Indicators for Organizations Associated with Tourism:
It is important to make our destinations competitive one for tourists which is the ability of the place to optimize its attractiveness for residents
and non-residents, to deliver quality, innovative, and attractive (e.g. providing good value for money) tourism services to consumers and to gain market
shares on the domestic and global market places, while ensuring that the available resources supporting tourism are used efficiently and in a sustainable
way. However, in order to introduce these KPIs in tourism sector and contribution of tourism in GDP, proper mechanism has to be followed based on
effective use of information technology and research in the sector. Keeping in view different terrain of Pakistan and various types of activities, the
proposed National Tourism Coordination Board under Ministry of IPC may form Key Performance Indicators, some of which are given as under;
Indicator Relevance Challenge
Increase in tourist flow Increase in Foreign & Domestic Tourist arrival
 Overall foreign tourist arrival
 Real foreign/domestic tourist arrival
 Per tourist per day spending
 Length of stay
 Foreign exchange earnings
 Overall economic impact from domestic tourism
There is lack of reliable data on tourism related activities
in the country due to absence of
a) Baseline data
b) Maintenance of data by service providers
c) Proper study and research
d) Required tools at local level
e) Use of latest information and communication
technology.
Increase in private sector
investment
Increase in
 Level of private sector investment
 Foreign investment
 No. of hotels, restaurants & recreational resorts
 Import of equipment for adventure sports
 No. of public private partnership projects in
tourism sector
 No. of rooms for accommodation of tourists
Indicator for improvement
in human resource in
tourism and hospitality
sector
Increase in number of
 Training institutes offering skill development
courses
 Students passing out from tourism & hospitality
institutes
 Trained & licensed tour operators & tour guides
 Demand of trained HR from private sector

62
Indicator Relevance Challenge
Natural resources and
biodiversity
1. Natural resources are key drivers of attractiveness and
offer countries a competitive advantage
2. A measure of stock of natural assets, in terms of the
number of recognized natural heritage sites and
preserved areas
Cultural and creative
resources -
1. A composite measure of the number of recognized
cultural and creative attractions in different forms
2. Building a strategy that capitalizes on cultural and
creative resources can provide competitive advantages
Indicator for improvement
of tourist satisfaction and
customer retention
Improvement in level of satisfaction about
• Accommodation facilities
• Transport facilities
• Food & beverages services
• Tour operators & tour guides
• Visa issuance services
• Airport & aviation services
Increase in number of
• Blogs & articles on social media
Sustainability Indicator Each province must adopt nature friendly and cultural
friendly tourism practices along with measures taken for
safeguard of environment, sites and culture.
Tourism Action Plan A competitiveness eligibility indicator that recognizes the
existence and quality of implementation, effectiveness
and evaluation of a Tourism Action Plan to improve the
competitiveness of tourism in the region.

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