Twitter 101

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A presentation delivered to HopeLab staff in April 2011 on the purpose and practicalities of Twitter.

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Twitter 101

  1. 1. 101<br />Presented by: Tom Dawkins @tomjd<br />April 5, 2011<br />
  2. 2. What is ?<br /><ul><li>Twitter is a micro-blogging platform.
  3. 3. You send updates, or “tweets” of up to 140 characters (theoretically) answering the question: What are you doing?
  4. 4. A better question to actually address: What has your attention now?
  5. 5. Your tweets are received by your “followers” – people who opt-in to receive your updates. Meanwhile you receive tweets from those you have followed.
  6. 6. Following is not reciprocal.
  7. 7. Twitter is an example of a blended social/interest graph
  8. 8. Twitter turned 5 on March 14</li></ul>2<br />
  9. 9. Statistics (we got ‘em)<br />As of March 11, 2011<br />Tweets:<br /><ul><li>3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.
  10. 10. 1 week. The time it now takes for users to send a billion Tweets.
  11. 11. 50 million. The average number of Tweets people sent per day, one year ago.
  12. 12. 140 million. The average number of Tweets people sent per day, in the last month.
  13. 13. 177 million. Tweets sent on March 11, 2011.
  14. 14. 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).
  15. 15. 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.</li></ul>Accounts:<br /><ul><li>572,000. Number of new accounts created on March 12, 2011.
  16. 16. 460,000. Average number of new accounts per day over the last month.
  17. 17. 182%. Increase in number of mobile users over the past year.
  18. 18. Twitter is now the second-largest social network after Facebook.</li></ul>3<br />
  19. 19. Twitter: older and more professional<br />Medium age: 31.5<br />4<br />
  20. 20. Why join Twitter?<br /><ul><li>Connect with ‘early-adopters’ and ‘influencers’
  21. 21. Direct attention to the things you care about
  22. 22. Follow and converse with thought-leaders
  23. 23. Get the news first
  24. 24. Pick your filters
  25. 25. Grow your personal brand while spreading HopeLab’s story
  26. 26. It only requires a modest time commitment
  27. 27. The earlier you join the easier it will be to grow your network
  28. 28. It’s good practice
  29. 29. It’s fun!</li></ul>We are here<br />5<br />
  30. 30. Signing Up<br />Picking a username<br />Choose a username you’ll be happy to keep – a variation on your own name is best. Keep it short though!<br />Fill out your bio<br />You have 160 characters. Give people a sense of where you’re coming from and what you’ll be talking about.<br />Add a photo<br />Photos add personality, make sure you add one! Many recommend a headshot but anything that represents you is fine.<br />Choose your background<br />Twitter lets you customize your background – you can choose from templates provided or upload your own image<br />6<br />
  31. 31. Finding and Following People<br />(ie. Find your filters)<br />To make Twitter fun and worthwhile you’ll need to find interesting people to follow. You can find people in 5 main ways:<br />Search using your address book<br />Look up names<br />Check “Who to Follow”<br />Look up key words/topics: http://search.twitter.com<br />Twitter directories:<br /> -Twitter Packs - http://twitterpacks.pbwiki.com/<br /> -WeFollow – www.wefollow.com<br /> -Twellow - www.twellow.com<br /> -Twitterholic - http://twitterholic.com/<br /> -Twibes – www.twibes.com<br />7<br />
  32. 32. Twicks of the Twade<br />URL shortening<br /> -http://bit.ly/ <br /> -http://is.gd/ <br /> - http://ow.ly/url/shorten-url<br />@replies<br />Direct Messages<br />Retweeting – “RT”<br />Hashtags - #SocEnt, #SocEntChat, #nptech, #health etc <br />8<br />
  33. 33. Applications 1: Content<br />Clients<br />Tweetdeck – www.tweetdeck.com<br />Seesmic Desktop – www.seesmic.com<br />Hootsuite – www.hootsuite.com<br />Twhirl – www.twhirl.com<br />RSS<br />SocialOomph- www.socialoomph.com<br />Rich media<br />TwitPic (Photos) - http://twitpic.com/<br />Yfrong (Photos + Video) – http://yfrog.com/<br />Bubbletweet (Video) - www.bubbletweet.com<br />9<br />
  34. 34. Applications 2: Find and Filter<br />TwitterFall – www.twitterfall.com<br />TwitScoop - www.twitscoop.com<br />TweetGrid - www.tweetgrid.com<br />Hashtags – www.hashtags.org<br />What The Trend - www.whatthetrend.com<br />TweetMeme - http://tweetmeme.com<br />10<br />
  35. 35. Applications 3: track and analyse<br />Bit.ly – http://bit.ly/<br />TweetBeep – www.tweetbeep.com<br />TwitterCounter - http://twittercounter.com/<br />TweetStats - http://tweetstats.com/<br />Twitalyze - www.twitalyzer.com<br />Twist - http://twist.flaptor.com/<br />Klout – http://www.klout.com<br />11<br />
  36. 36. Applications 4: Fun<br />Twistori- http://twistori.com/<br />Cursebird - http://cursebird.com/<br />Botanicalls - http://www.botanicalls.com/kits/<br /> Remember to water the plant - http://twitter.com/pothos<br />12<br />
  37. 37. How Twitter is being used<br /><ul><li>Live tweeting events – eg. Skoll World Forum (http://search.twitter.com) #SWF09
  38. 38. Event visualization – eg. PepsiZeitgeisthttp://pepsicozeitgeist.com/
  39. 39. Press conferences – eg. Israeli Consulate www.twitter.com/IsraelConsulate #AskIsraelhashtag
  40. 40. Election monitoring - http://blog.twittervotereport.com/
  41. 41. Twitter-based chats – eg. #journchat, #SocEntChat, #4change
  42. 42. Twitter-based interviews - http://blogs.abcnews.com/george/2009/03/my-twitterview.html
  43. 43. RSS feeds – www.twitter.com/AshokaInTheNews
  44. 44. Mashups – www.twitter.com/HomelessDC
  45. 45. Sales – www.twitter.com/Dell
  46. 46. Customer Service – www.twitter.com/ComcastCares
  47. 47. Sharing company culture – http://twitter.zappos.com/employees
  48. 48. Laundry is ready - http://twitter.com/laundryroom
  49. 49. Live from Space - http://www.dailygalaxy.com/my_weblog/2010/01/new-nasa-twitter-feed-live-from-space.html</li></ul>13<br />
  50. 50. How Organizations use Twitter<br />Four options:<br />Passive (Listening)<br />Organization accounts – eg. HopeLab<br />Personal staff accounts – eg. Tomjd<br />Hybrid accounts – eg. JackieatDell<br />Discussion: Personal or Professional? Or Both?<br />Staff as a marketing asset<br />Growing our network through our diverse interests<br />Being yourself<br /> “I follow @tomjdand @AshokaTweets because I find them both interesting, but I maintain @tomjd has something that @AshokaTweets lacks. He reaches a new audience with his "personal" tweets but also exposes them to his work at Ashoka.”<br />-http://www.socialcitizens.org/blog/are-you-two-faced-social-networker<br />14<br />
  51. 51. HopeLab on Twitter<br />Main account – www.twitter.com/hopelab<br />Zamzee– www.twitter.com/zamzee (not yet active)<br />Richard Tate – www.twitter.com/taterichard<br />Me! www.twitter.com/tomjd<br />Liz Song – www.twitter.com/lizsong<br />Pierre Omidyar – www.twitter.com/pierre<br />QUESTIONS?<br />15<br />

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