A presentation delivered to HopeLab staff in April 2011 on the purpose and practicalities of Twitter.

1. 101 Presented by: Tom Dawkins @tomjd April 5, 2011

3. You send updates, or “tweets” of up to 140 characters (theoretically) answering the question: What are you doing?

4. A better question to actually address: What has your attention now?

5. Your tweets are received by your “followers” – people who opt-in to receive your updates. Meanwhile you receive tweets from those you have followed.

6. Following is not reciprocal.

7. Twitter is an example of a blended social/interest graph

8. Twitter turned 5 on March 142

10. 1 week. The time it now takes for users to send a billion Tweets.

11. 50 million. The average number of Tweets people sent per day, one year ago.

12. 140 million. The average number of Tweets people sent per day, in the last month.

13. 177 million. Tweets sent on March 11, 2011.

14. 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).

16. 460,000. Average number of new accounts per day over the last month.

17. 182%. Increase in number of mobile users over the past year.

18. Twitter is now the second-largest social network after Facebook.3

19. Twitter: older and more professional Medium age: 31.5 4

21. Direct attention to the things you care about

22. Follow and converse with thought-leaders

23. Get the news first

24. Pick your filters

25. Grow your personal brand while spreading HopeLab’s story

26. It only requires a modest time commitment

27. The earlier you join the easier it will be to grow your network

28. It’s good practice

29. It’s fun!We are here 5

30. Signing Up Picking a username Choose a username you’ll be happy to keep – a variation on your own name is best. Keep it short though! Fill out your bio You have 160 characters. Give people a sense of where you’re coming from and what you’ll be talking about. Add a photo Photos add personality, make sure you add one! Many recommend a headshot but anything that represents you is fine. Choose your background Twitter lets you customize your background – you can choose from templates provided or upload your own image 6

31. Finding and Following People (ie. Find your filters) To make Twitter fun and worthwhile you’ll need to find interesting people to follow. You can find people in 5 main ways: Search using your address book Look up names Check “Who to Follow” Look up key words/topics: http://search.twitter.com Twitter directories: -Twitter Packs - http://twitterpacks.pbwiki.com/ -WeFollow – www.wefollow.com -Twellow - www.twellow.com -Twitterholic - http://twitterholic.com/ -Twibes – www.twibes.com 7

32. Twicks of the Twade URL shortening -http://bit.ly/ -http://is.gd/ - http://ow.ly/url/shorten-url @replies Direct Messages Retweeting – “RT” Hashtags - #SocEnt, #SocEntChat, #nptech, #health etc 8

33. Applications 1: Content Clients Tweetdeck – www.tweetdeck.com Seesmic Desktop – www.seesmic.com Hootsuite – www.hootsuite.com Twhirl – www.twhirl.com RSS SocialOomph- www.socialoomph.com Rich media TwitPic (Photos) - http://twitpic.com/ Yfrong (Photos + Video) – http://yfrog.com/ Bubbletweet (Video) - www.bubbletweet.com 9

34. Applications 2: Find and Filter TwitterFall – www.twitterfall.com TwitScoop - www.twitscoop.com TweetGrid - www.tweetgrid.com Hashtags – www.hashtags.org What The Trend - www.whatthetrend.com TweetMeme - http://tweetmeme.com 10

35. Applications 3: track and analyse Bit.ly – http://bit.ly/ TweetBeep – www.tweetbeep.com TwitterCounter - http://twittercounter.com/ TweetStats - http://tweetstats.com/ Twitalyze - www.twitalyzer.com Twist - http://twist.flaptor.com/ Klout – http://www.klout.com 11

36. Applications 4: Fun Twistori- http://twistori.com/ Cursebird - http://cursebird.com/ Botanicalls - http://www.botanicalls.com/kits/ Remember to water the plant - http://twitter.com/pothos 12

38. Event visualization – eg. PepsiZeitgeisthttp://pepsicozeitgeist.com/

39. Press conferences – eg. Israeli Consulate www.twitter.com/IsraelConsulate #AskIsraelhashtag

40. Election monitoring - http://blog.twittervotereport.com/

41. Twitter-based chats – eg. #journchat, #SocEntChat, #4change

42. Twitter-based interviews - http://blogs.abcnews.com/george/2009/03/my-twitterview.html

43. RSS feeds – www.twitter.com/AshokaInTheNews

44. Mashups – www.twitter.com/HomelessDC

45. Sales – www.twitter.com/Dell

46. Customer Service – www.twitter.com/ComcastCares

47. Sharing company culture – http://twitter.zappos.com/employees

48. Laundry is ready - http://twitter.com/laundryroom

49. Live from Space - http://www.dailygalaxy.com/my_weblog/2010/01/new-nasa-twitter-feed-live-from-space.html13

50. How Organizations use Twitter Four options: Passive (Listening) Organization accounts – eg. HopeLab Personal staff accounts – eg. Tomjd Hybrid accounts – eg. JackieatDell Discussion: Personal or Professional? Or Both? Staff as a marketing asset Growing our network through our diverse interests Being yourself “I follow @tomjdand @AshokaTweets because I find them both interesting, but I maintain @tomjd has something that @AshokaTweets lacks. He reaches a new audience with his "personal" tweets but also exposes them to his work at Ashoka.” -http://www.socialcitizens.org/blog/are-you-two-faced-social-networker 14

51. HopeLab on Twitter Main account – www.twitter.com/hopelab Zamzee– www.twitter.com/zamzee (not yet active) Richard Tate – www.twitter.com/taterichard Me! www.twitter.com/tomjd Liz Song – www.twitter.com/lizsong Pierre Omidyar – www.twitter.com/pierre QUESTIONS? 15