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New tools twitter

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New tools twitter

  1. 1. MICROBLOGS FOR REPORTING Stephen Quinn digital development editor Email : stephen.quinn@scmp.com Mobile : +852-9619-1922
  2. 2. About Stephen Quinn <ul><li>1975-95 : reporter, producer and editor in 5 countries </li></ul><ul><li>1996-2011 : university journalism professor </li></ul><ul><li>published 16 books and 3 teaching manuals </li></ul><ul><ul><li>Another book due out this year </li></ul></ul><ul><ul><li>Since 2000: > 160 presentations in 32 countries </li></ul></ul><ul><ul><li>Trained journalists in 10 countries </li></ul></ul><ul><li>consultant with WAN/Ifra, Newsplex and Innovation International </li></ul><ul><li>Online News Association’s international committee </li></ul>
  3. 3. Some personal thoughts <ul><li>This tool helps you to do better journalism … but it is only a tool </li></ul><ul><li>… and it should not replace traditional reporting (aka shoe leather reporting) </li></ul>
  4. 4. Some concepts <ul><li>Social media : YouTube, Flickr, blogs </li></ul><ul><li>Social networking : Facebook, LinkedIn </li></ul><ul><li>“ Blogosphere ”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs </li></ul><ul><li>“ Twittersphere ”: all of the stuff associated with Twitter </li></ul><ul><ul><li>A contribution to Twitter is a tweet </li></ul></ul><ul><li>Collectively called “ Web 2.0 ” </li></ul><ul><li>Define UGC/AGC versus CJ </li></ul>
  5. 5. MICROBLOGS FOR REPORTING <ul><li>Twitter is best-known example </li></ul>
  6. 6. Range of micro-blogs <ul><li>Zousa </li></ul><ul><li>Tumblr </li></ul><ul><li>Plurk </li></ul><ul><li>Utterli </li></ul><ul><li>Yammer </li></ul><ul><li>Twitter </li></ul><ul><li>Weibo </li></ul>
  7. 7. Focus on <ul><li>Excellent resource: http://help.twitter.com/ </li></ul><ul><li>Getting started: http://support.twitter.com/ </li></ul>
  8. 8. Why Twitter? It’s big …
  9. 9. Twitter is like breaking news <ul><li>LOS ANGELES, June 25 AAP/AP - Pop icon Michael Jackson has died, the LA coroner said on Thursday. </li></ul><ul><li>( 99 characters ) </li></ul>
  10. 10. Twitter basics: @ and D <ul><li>Want a public conversation? @username </li></ul><ul><li>Want a private conversation? D username </li></ul>
  11. 11. Claim your Twitter name <ul><li>Anecdote: MERALCO in Philippines </li></ul><ul><li>Someone took twitter name and tweeted brownout schedules; people panicked </li></ul><ul><li>Make sure you claim your Twitter name before someone else does … </li></ul>
  12. 12. Journalism uses for Twitter <ul><li>Reporter </li></ul><ul><ul><li>Find people to interview </li></ul></ul><ul><ul><li>Generate story ideas </li></ul></ul><ul><ul><li>Solicit information </li></ul></ul><ul><ul><li>Find photographs/video </li></ul></ul><ul><ul><li>Messages: Faster than email </li></ul></ul><ul><li>Marketing newspaper’s web site </li></ul><ul><ul><li>Send tweet of major news story </li></ul></ul><ul><ul><li>Link to story’s URL </li></ul></ul>
  13. 13. Finding people <ul><li>Are you running the HK marathon next February (and didn’t miss the deadline like I did...) and have a story to tell? Contact me. Pls RT </li></ul><ul><li>Show examples from LinkedIn </li></ul>
  14. 14. The power of retweet (RT) <ul><li>Spreads the word (like forwarding an email) </li></ul><ul><li>Encourages others to share </li></ul><ul><li>Many more eyes if a tweet goes viral </li></ul>
  15. 15. Twitter search tools <ul><li>http://twitter.com/#!/search-home/ </li></ul><ul><li>Use operators for advanced search </li></ul><ul><li>Note trending topics </li></ul>
  16. 16. Find tweets/information <ul><li>Snapbird: http://snapbird.org/ </li></ul><ul><li>Topsy: http://topsy.com/advanced-search/ </li></ul>
  17. 17. Finding photographs <ul><li>RightNow: http://www.rightnow.io/ </li></ul><ul><li>Twipho: http://twipho.net/ </li></ul>
  18. 18. Lesson from Mumbai shootings <ul><li>First-hand accounts before traditional media </li></ul><ul><li>But rumours interspersed with fact </li></ul><ul><li>Do not tweet live a rumour! Confirm first </li></ul><ul><li>Backlash from traditional media </li></ul>
  19. 19. Hash tags (#) <ul><li>Coordinates a topic (eg #news2011) </li></ul><ul><li>Useful for monitoring developing stories and events (eg #tahrir, #egypt) </li></ul><ul><li>Find major hashtags: http://hashtags.org/ </li></ul>
  20. 20. Trends on Twitter <ul><li>Trendistic: http://trendistic.indextank.com/ </li></ul><ul><li>Stats on username: http://tweetstats.com/ </li></ul>
  21. 21. Useful Twitter-ised sites <ul><li>Twitterfall http://twitterfall.com/ </li></ul><ul><li>Tweetgrid http://www.tweetgrid.com/ </li></ul>
  22. 22. Recommended approach <ul><li>Join Twitter </li></ul><ul><li>Follow key people, based on your round/beat </li></ul><ul><li>Monitor Twitter for ideas </li></ul><ul><li>WeFollow lists people and organisations with most followers http://wefollow.com/ </li></ul><ul><li>Ask colleagues for advice </li></ul><ul><li>Use TweetDeck </li></ul>
  23. 23. Demonstrate TweetDeck <ul><li>Free </li></ul><ul><li>Cross platform </li></ul><ul><li>Download to your PC </li></ul><ul><li>Available at http://www.tweetdeck.com / </li></ul><ul><li>Allows you to update FB etc at same time </li></ul><ul><li>iPhone version available </li></ul>
  24. 24. Thank you for your time <ul><li>Please send course ideas to </li></ul><ul><li>Stephen Quinn </li></ul><ul><li>digital development editor </li></ul><ul><li>Email : stephen.quinn@scmp.com </li></ul><ul><li>Mobile : +852-9619-1922 </li></ul>

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