Social Media History


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Social Media History

  1. 1. Social Media History Ido Fluk
  2. 2. 1978: Bulletin Board System BBS Ido Fluk
  3. 3. Geek communication moves from group meetings to BBSs Ido Fluk
  4. 4. PROBLEM <ul><li>How can user groups, sprawled across many BBSs communicate? </li></ul>Ido Fluk
  5. 5. 1979: Newsgroups Ido Fluk
  6. 6. PROBLEM <ul><li>OK for articles and messages. But what about emotions? Graphics? Photos? </li></ul>Ido Fluk
  7. 7. :-) <ul><li>1982: professor Scott E. Fahlman uses a sideways smiley. </li></ul>Ido Fluk
  8. 8. ASCII/ANSI Art Ido Fluk
  9. 9. GUI centered BBSs <ul><li>CompuServe </li></ul><ul><li>Israel: Othello, Zoë </li></ul>Ido Fluk
  10. 10. PROBLEM <ul><li>BBS communication is limited by the # of nodes </li></ul><ul><li>BBSs are always one sided: a bunch of clients connect to 1 BBS. </li></ul>Ido Fluk
  11. 11. Mid 90s: RIP BBS <ul><li> </li></ul>Ido Fluk
  12. 12. Early email Ido Fluk
  13. 13. IRC Live Multi-User Conversation Ido Fluk
  14. 14. PROBLEM <ul><li>What’s the best way to use this thing? </li></ul>Ido Fluk
  15. 15. The battle for “Homepage of the Internet” begins Ido Fluk
  16. 16. AOL <ul><li>http://www. youtube .com/watch?v=-1l6aBgX5UY </li></ul>Ido Fluk
  17. 17. Portals Ido Fluk
  18. 18. Ido Fluk
  19. 19. Ido Fluk
  20. 20. וואלה ! A dream of a world of Mega-portals and Niche-portals Ido Fluk
  21. 21. Ido Fluk
  22. 22. Search Ido Fluk
  23. 23. PROBLEM <ul><li>I don’t know when my friends are online, and even if I do, there’s no way to communicate with them. </li></ul>Ido Fluk
  24. 24. Instant messaging <ul><li>1996: Mirabilis introduces ICQ </li></ul><ul><li>“ Such A Good Feeling To Be Among Friends...” </li></ul>Ido Fluk
  25. 25. BLOGs <ul><li>1997 “Scripting News” </li></ul>Ido Fluk
  26. 26. PROBLEM <ul><li>Download speeds suck. </li></ul>Ido Fluk
  27. 27. P2P <ul><li>Death to the supplier – consumer equation </li></ul>Ido Fluk
  28. 28. Ido Fluk
  29. 29. Not a technical evolution: most tech required already existed. A revolution in content consumption, and online social interaction. A radical change to the ways software developers and end-users utilize the web. Ido Fluk
  30. 30. Ido Fluk
  31. 31. The Social Graph <ul><li>“ the network of connections that exist through which people communicate and share information” </li></ul>Ido Fluk
  32. 32. <ul><li>Folksonomy </li></ul><ul><li>(folk + taxonomy) </li></ul>Ido Fluk
  33. 33. Comments / Talkbacks Crowd Opinion Reshapes the meaning Becomes popularity meter Ido Fluk
  34. 34. Crowd Editing Ido Fluk
  35. 35. UGC The website as an empty vessel for the users to fill with content Ido Fluk
  36. 36. Social Networks <ul><li>Map your Social Connections. </li></ul><ul><li>Your online identity defined by your Social Graph </li></ul><ul><li>Little/No difference between real life connections and online connections </li></ul>Ido Fluk
  37. 37. 1997: First Social Network Revolutionizing concept. Millions of users. Closes in 2000: Dot Com crash + no business model. Ido Fluk
  38. 38. Friendster Ido Fluk
  39. 39. Connecting <ul><li>Computers </li></ul>People Ido Fluk
  40. 40. Myspace Ido Fluk
  41. 41. Ido Fluk
  42. 42. Niche Social Network Ido Fluk
  43. 43. White Label Social Network Ido Fluk
  44. 44. Media centered networks Ido Fluk
  45. 45. Crowd Wisdom Ido Fluk
  46. 46. Micro blogging: The always connected me Ido Fluk
  47. 47. Alternative Reality Ido Fluk
  48. 48. PROBLEMS <ul><li>OK, so now how do I surf the web? </li></ul><ul><li>And how do I consume all this information? </li></ul><ul><li>I don’t have time to surf around all day. </li></ul>Ido Fluk
  49. 49. Social Bookmarking Ido Fluk
  50. 50. Social News / Aggregation Ido Fluk
  51. 51. Ido Fluk
  52. 52. Meta Aggregation Ido Fluk
  53. 53. RSS: Real Simple Syndication Ido Fluk
  54. 54. Start Pages <ul><li>I design my Portal. Personalized. Localized. </li></ul>Ido Fluk
  55. 55. <ul><li>Email </li></ul><ul><li>IM </li></ul><ul><li>Microblogging </li></ul><ul><li>RSS </li></ul><ul><li>Conversation Threading </li></ul>Ido Fluk
  56. 56. PROBLEM <ul><li>Ok, great. I can personalize my start page. But what about the rest of the Internet? </li></ul>Ido Fluk
  57. 57. Widgets The web, not as a series of “WebPages” but as a series of services, applications, and multimedia content that can be consumed anywhere: on your start page, on a website, on your mobile phone, on your computer’s desktop, on your social network profile etc… Ido Fluk
  58. 58. Browser Power: GreaseMonkey Ido Fluk
  59. 59. Mashups Ido Fluk
  60. 60. Social Browsing + Ido Fluk The Social Graph
  61. 61. Automatic Personalization <ul><li>Site says: Hey! I know you! You’re the 21 year old gay dude from Toledo, OH. I remember what you did last time you were here, and I’ve customized your page to cater to your needs. </li></ul><ul><li>I say: Oh no! My friend from Toledo used my computer and now all of my pages look screwy! </li></ul>Ido Fluk
  62. 62. web is new OS <ul><li>Facebook App: You’re all welcome to develop stuff that’ll run on my system. </li></ul><ul><li>Myspace App: ditto. </li></ul><ul><li>iPhone SDK: ditto. </li></ul><ul><li>Android: ditto. </li></ul>Ido Fluk
  63. 63. PROBLEM <ul><li>Facebook apps aren’t compatible with Myspace. </li></ul><ul><li>iPhone apps don’t work on Android. </li></ul>Ido Fluk
  64. 64. PROBLEM 2: Remember BBSs? Oops… we did it again Ido Fluk
  65. 65. Battle of the social connection protocol Ido Fluk
  66. 66. Social Life aggregation Ido Fluk
  67. 67. Open the info gates Project Reconnect <ul><li>Google & Myspace do open social </li></ul><ul><li>Facebook does FB Connect </li></ul><ul><li>Open ID </li></ul>Ido Fluk
  68. 68. Future Ido Fluk
  69. 69. Anonymity vs Identity Ido Fluk
  70. 70. Hyper syndication Content is fluid , moveable , mashable , customizable , personalized etc… It can be consumed anywhere: Web, Mobile, Desktop, Apps etc… Ido Fluk
  71. 71. Increase Signal to Noise Ido Fluk
  72. 72. <ul><li>The Social Graph gets complicated… </li></ul>Ido Fluk
  73. 73. Hyper presence Ido Fluk
  74. 74. Geo centered Social Networking Ido Fluk
  75. 75. Identity <ul><li>Online profiles 2.0 </li></ul>Ido Fluk
  76. 76. Social Browsing Take the graph with you… Ido Fluk
  77. 77. Semantic web Ido Fluk
  78. 78. <ul><li>Social Search </li></ul>Ido Fluk
  79. 79. 5000 Days Ido Fluk