A lecture presented to Media students. It includes some statistics about Social Media in MENA region, and specifically in Palestine.

1. Jafar Hajeer
min7a.com
August, 2014

2. Agenda
Definition
Numbers Talk!
Traditional vs. Social
Importance from Goals!
Power to Change
Media Students
Not Farmville

3. Definition
Internet-based applications.
Web 2.0
Creation and exchange of user-generated
content.
Mobile and web-based technologies
Highly interactive.
Share, co-create, discuss, and modify
user-generated content.

5. Numbers Talk!
Internet:
◦ Worldwide: 2.9 Billions.
◦ Arab World: 86 millions (2012)
◦ Palestine: 1.5 millions (%57)

6. Numbers Talk!
Facebook:
◦ Worldwide: 2.9 Billions.
◦ Arab World:
55 million users (May 2013)
81 million users (May 2014)
Penetration rate 21.5%
32% Female users
67% between 15-29 years old.
◦ Palestine:
1.1 millions.
42% Female users.

7. Numbers Talk!
Facebook:
◦ 802 millions log in daily.
◦ 5 new profiles per second.
◦ 83 million fake profiles.
◦ 300 million photos uploaded daily.
◦ In 1 minute:
510 comments
293K status updates
136K photos uploaded.

8. Numbers Talk!
Facebook Penetration:

9. Numbers Talk!
Top pages in Palestine:
Jawwal: 750K (local fans)
‫نفسك‬ ‫:ثقف‬ 518K
Paltel: 463K
‫اإلخبارية‬ ‫قدس‬ ‫:شبكة‬ 462K
‫عساف‬ ‫:محمد‬ 403K

10. Numbers Talk!
Top Brands in Palestine:
Jawwal
Paltel
Wataniya Mobile
‫العرائس‬ ‫لبدل‬ ‫روزاليندا‬ ‫مركز‬
Akram Sbitany

11. Numbers Talk!
Top Media pages in Palestine:
‫اإلخبارية‬ ‫قدس‬ ‫شبكة‬
‫القدس‬
‫فلسطين‬ ‫تلفزيون‬
Shehab News Agency
MBC1

12. Numbers Talk!
Worldwide:
◦ 271 Active Users.
◦ 500 millions daily tweets
◦ 78% of users on mobile
Arab World:
◦ 5.8 (May 2014)
◦ 40% of them from Saudi Arabia (2.4 millions)
◦ 17.2 millions daily tweets from Arab World.
40% from Saudi Arabia.
17% from Egypt
10% from Kuwait.
Palestine:
◦ 37K users.

13. Numbers Talk!
Twitter Penetration:

14. Numbers Talk!
Top twitter profiles in Palestine
@MohammedAssaf89 : 815K
@abdelbariatwan : 470K
@khanfarw : 420K
@Darwishiat: 396K
@TamimBarghouti: 389K

15. Numbers Talk!
Twitter:
◦ Top twitter brands in Palestine
@JawwalPal 61K
@Paltelco 12K
@Wmpalestine 2K
◦ Top twitter media accounts in Palestine
@AqsaTVChannel 87K
@QudsN 76K
@felesteenonline 13K

16. Numbers Talk!
Worldwide:
◦ 200 millions Active Users.
◦ 2 new users per second
◦ 42% update their profile regularly.
◦ 10 million endorsements daily.
◦ 39% pay for LinkedIn Premium
◦ 2.7 million business pages.

17. Numbers Talk!
Arab World:
◦ 8.5 millions Users.
◦ Penetration rate 3.7%
◦ UAE, SA, Egypt with highest number of users.
◦ UAE, Qatar, Bahrain, Kuwait & Lebanon with
highest penetration rate.

18. Numbers Talk!
75 millions Daily Users.
Top country in MENA is UAE, followed by
SA, Kuwait & Lebanon.
1.6 Billion daily likes.
60 million daily photos.

19. Numbers Talk!
Worldwide:
◦ 1 Billion unique visitors per month.
◦ 6 billion hours of video watched per month
◦ 100 hours of video uploaded per minute.
◦ Youtube reach US adults
18-34 more than any
cable networks!

20. Numbers Talk!
Arab world:
◦ 285 million videos played daily, which is 2nd
highest region consumption in the world.
◦ 2 hours from MENA are uploaded to Youtube
per minute.
◦ 50% from users in KSA are
on mobile.
◦ KSA is #1 worldwide in term
of Youtube views.
90 million daily view!!

21. Numbers Talk!
Youtube:
◦ Top Channels in Palestine:
Alfalstiniah Ch :
◦ 14 K subscribers
◦ 6 M views
Quds N
◦ 17 K subscribers
◦ 4 M views
Jawwal
◦ 8 K subscribers
◦ 1.7 M views

22. Case Studies
◦ QudsN Facebook page
◦ Kharabeesh Youtube Channel
◦ Ahlam Al-Najdi instagram account.

23. Social vs Traditional
◦ Passive vs Interactive
◦ Immediate Call-to-action
◦ Build relationships
◦ Target person and his friends.
◦ Specific audience.
◦ Report-ability
◦ Time!

24. Importance per sector
◦ Enterprises:
Jawwal:
◦ Targets?
◦ Posts?
◦ Frequency?
Coca Cola
◦ Targets?
◦ Posts?
◦ Frequency?
Emotional vs products?
Personalized content (Coca Cola instagram)
KLM Case Study (Video)
Nescafe Malaysia Case Study (Video)
My story with Sbitany

25. Importance per sector
◦ Startups , SMEs
Cost reduction?
Under spotlight?
Great Success stories
◦ ‫فارس‬ ‫فطور‬(‫فيديو‬)
◦ senderyla_store
Start from 200 SARs
4K monthly earnings
11 K followers.

26. Importance per sector
◦ Media / Journalism
Between ignorance, trying to follow up, and big
success
◦ Al-Ayyam news paper !
◦ Moaath Shraideh
◦ Al-Quds news paper
‫بعد‬ ‫المطبوعة‬ ‫نسختها‬ ‫إصدار‬ ‫أوقفت‬ ‫البريطانية‬ ‫المعارف‬ ‫دائرة‬٢٤٤‫من‬ ‫عاما‬
‫اإللكترونية‬ ‫النسخة‬ ‫على‬ ‫فقط‬ ‫لتعتمد‬ ‫المستمر‬ ‫اإلصدار‬

27. Importance per sector
◦ Social/Charitable initiatives
Dubarah
◦ Case study: check FB/ website.
Qawareb
‫قروش‬ ‫تسعة‬

28. Importance per sector
◦ Celebrities
‫أدرعي‬ ‫أفيخاي‬
◦ ‫مهم‬ ‫تقرير‬
‫رانيا‬ ‫الملكة‬
‫د‬.‫فياض‬ ‫سالم‬
◦ ‫الضرائب‬ ‫شرح‬ ‫فيديو‬

29. Importance per sector
◦ Websites
‫قدس‬ ‫شبكة‬
‫منحة‬
‫طب‬ ‫ويب‬

30. Power to Change
◦ Power of hashtag

31. Power to Change
◦ Again, power of hashtag

32. Media Students
◦ New Career Path.
◦ Market needs experts.
◦ Internet is everywhere
◦ Don’t wait courses.
◦ Technology is easy.
◦ Entrepreneurship
◦ Basem Yousef.

33. Not Farmville
◦ Facebook User vs Social media expert
◦ How to shape posts?
◦ How to use photos, videos, infographics?