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Social Media Importance

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A lecture presented to Media students. It includes some statistics about Social Media in MENA region, and specifically in Palestine.

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Social Media Importance

  1. 1. Jafar Hajeer min7a.com August, 2014
  2. 2. Agenda Definition Numbers Talk! Traditional vs. Social Importance from Goals! Power to Change Media Students Not Farmville
  3. 3. Definition Internet-based applications. Web 2.0 Creation and exchange of user-generated content. Mobile and web-based technologies Highly interactive. Share, co-create, discuss, and modify user-generated content.
  4. 4. Numbers Talk! Internet: ◦ Worldwide: 2.9 Billions. ◦ Arab World: 86 millions (2012) ◦ Palestine: 1.5 millions (%57)
  5. 5. Numbers Talk! Facebook: ◦ Worldwide: 2.9 Billions. ◦ Arab World: 55 million users (May 2013) 81 million users (May 2014) Penetration rate 21.5% 32% Female users 67% between 15-29 years old. ◦ Palestine: 1.1 millions. 42% Female users.
  6. 6. Numbers Talk! Facebook: ◦ 802 millions log in daily. ◦ 5 new profiles per second. ◦ 83 million fake profiles. ◦ 300 million photos uploaded daily. ◦ In 1 minute: 510 comments 293K status updates 136K photos uploaded.
  7. 7. Numbers Talk! Facebook Penetration:
  8. 8. Numbers Talk! Top pages in Palestine: Jawwal: 750K (local fans) ‫نفسك‬ ‫:ثقف‬ 518K Paltel: 463K ‫اإلخبارية‬ ‫قدس‬ ‫:شبكة‬ 462K ‫عساف‬ ‫:محمد‬ 403K
  9. 9. Numbers Talk! Top Brands in Palestine: Jawwal Paltel Wataniya Mobile ‫العرائس‬ ‫لبدل‬ ‫روزاليندا‬ ‫مركز‬ Akram Sbitany
  10. 10. Numbers Talk! Top Media pages in Palestine: ‫اإلخبارية‬ ‫قدس‬ ‫شبكة‬ ‫القدس‬ ‫فلسطين‬ ‫تلفزيون‬ Shehab News Agency MBC1
  11. 11. Numbers Talk! Worldwide: ◦ 271 Active Users. ◦ 500 millions daily tweets ◦ 78% of users on mobile Arab World: ◦ 5.8 (May 2014) ◦ 40% of them from Saudi Arabia (2.4 millions) ◦ 17.2 millions daily tweets from Arab World. 40% from Saudi Arabia. 17% from Egypt 10% from Kuwait. Palestine: ◦ 37K users.
  12. 12. Numbers Talk! Twitter Penetration:
  13. 13. Numbers Talk! Top twitter profiles in Palestine @MohammedAssaf89 : 815K @abdelbariatwan : 470K @khanfarw : 420K @Darwishiat: 396K @TamimBarghouti: 389K
  14. 14. Numbers Talk! Twitter: ◦ Top twitter brands in Palestine @JawwalPal 61K @Paltelco 12K @Wmpalestine 2K ◦ Top twitter media accounts in Palestine @AqsaTVChannel 87K @QudsN 76K @felesteenonline 13K
  15. 15. Numbers Talk! Worldwide: ◦ 200 millions Active Users. ◦ 2 new users per second ◦ 42% update their profile regularly. ◦ 10 million endorsements daily. ◦ 39% pay for LinkedIn Premium ◦ 2.7 million business pages.
  16. 16. Numbers Talk! Arab World: ◦ 8.5 millions Users. ◦ Penetration rate 3.7% ◦ UAE, SA, Egypt with highest number of users. ◦ UAE, Qatar, Bahrain, Kuwait & Lebanon with highest penetration rate.
  17. 17. Numbers Talk! 75 millions Daily Users. Top country in MENA is UAE, followed by SA, Kuwait & Lebanon. 1.6 Billion daily likes. 60 million daily photos.
  18. 18. Numbers Talk! Worldwide: ◦ 1 Billion unique visitors per month. ◦ 6 billion hours of video watched per month ◦ 100 hours of video uploaded per minute. ◦ Youtube reach US adults 18-34 more than any cable networks!
  19. 19. Numbers Talk! Arab world: ◦ 285 million videos played daily, which is 2nd highest region consumption in the world. ◦ 2 hours from MENA are uploaded to Youtube per minute. ◦ 50% from users in KSA are on mobile. ◦ KSA is #1 worldwide in term of Youtube views. 90 million daily view!!
  20. 20. Numbers Talk! Youtube: ◦ Top Channels in Palestine: Alfalstiniah Ch : ◦ 14 K subscribers ◦ 6 M views Quds N ◦ 17 K subscribers ◦ 4 M views Jawwal ◦ 8 K subscribers ◦ 1.7 M views
  21. 21. Case Studies ◦ QudsN Facebook page ◦ Kharabeesh Youtube Channel ◦ Ahlam Al-Najdi instagram account.
  22. 22. Social vs Traditional ◦ Passive vs Interactive ◦ Immediate Call-to-action ◦ Build relationships ◦ Target person and his friends. ◦ Specific audience. ◦ Report-ability ◦ Time!
  23. 23. Importance per sector ◦ Enterprises: Jawwal: ◦ Targets? ◦ Posts? ◦ Frequency? Coca Cola ◦ Targets? ◦ Posts? ◦ Frequency? Emotional vs products? Personalized content (Coca Cola instagram) KLM Case Study (Video) Nescafe Malaysia Case Study (Video) My story with Sbitany
  24. 24. Importance per sector ◦ Startups , SMEs Cost reduction? Under spotlight? Great Success stories ◦ ‫فارس‬ ‫فطور‬(‫فيديو‬) ◦ senderyla_store Start from 200 SARs 4K monthly earnings 11 K followers.
  25. 25. Importance per sector ◦ Media / Journalism Between ignorance, trying to follow up, and big success ◦ Al-Ayyam news paper ! ◦ Moaath Shraideh ◦ Al-Quds news paper ‫بعد‬ ‫المطبوعة‬ ‫نسختها‬ ‫إصدار‬ ‫أوقفت‬ ‫البريطانية‬ ‫المعارف‬ ‫دائرة‬٢٤٤‫من‬ ‫عاما‬ ‫اإللكترونية‬ ‫النسخة‬ ‫على‬ ‫فقط‬ ‫لتعتمد‬ ‫المستمر‬ ‫اإلصدار‬
  26. 26. Importance per sector ◦ Social/Charitable initiatives Dubarah ◦ Case study: check FB/ website. Qawareb ‫قروش‬ ‫تسعة‬
  27. 27. Importance per sector ◦ Celebrities ‫أدرعي‬ ‫أفيخاي‬ ◦ ‫مهم‬ ‫تقرير‬ ‫رانيا‬ ‫الملكة‬ ‫د‬.‫فياض‬ ‫سالم‬ ◦ ‫الضرائب‬ ‫شرح‬ ‫فيديو‬
  28. 28. Importance per sector ◦ Websites ‫قدس‬ ‫شبكة‬ ‫منحة‬ ‫طب‬ ‫ويب‬
  29. 29. Power to Change ◦ Power of hashtag
  30. 30. Power to Change ◦ Again, power of hashtag
  31. 31. Media Students ◦ New Career Path. ◦ Market needs experts. ◦ Internet is everywhere ◦ Don’t wait courses. ◦ Technology is easy. ◦ Entrepreneurship ◦ Basem Yousef.
  32. 32. Not Farmville ◦ Facebook User vs Social media expert ◦ How to shape posts? ◦ How to use photos, videos, infographics?

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