Fam Presentations

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Fam Presentations

  1. 1. How to Make the Most Impact with Social Media Marketing – <br />and How to Get Started<br />Mathias Bergendahl<br />Certified Association Executive<br />
  2. 2. Panelist<br />Christina Lane<br />Marketing & Communications Director<br />
  3. 3.
  4. 4. Over 47 million members in over 200 countries<br />
  5. 5. Over 47 million members in over 200 countries<br />
  6. 6. Over 47 million members in over 200 countries<br />Over 200 million members across the world<br />
  7. 7. Over 47 million members in over 200 countries<br />Over 200 million members across the world<br />
  8. 8. Over 47 million members in over 200 countries<br />Over 200 million members across the world<br />Every minute, ten hours of video is uploaded to YouTube.<br />
  9. 9. Communicating with Your Audience<br />Past Versus Now<br />Engage With<br />Web 2.0<br />Speak To<br />Web 1.0<br />Next: Web 3.0<br />
  10. 10. What Enabled the Change?<br />Social Media<br />
  11. 11. Wikipedia on Social Media:<br />Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.<br />Social media can take many different forms, including text, images, audio, and video.<br />
  12. 12. Available Social Media Platforms<br />
  13. 13.
  14. 14.
  15. 15. Communication• Multimedia • Testimonials<br />Blogs<br />
  16. 16. Three Blog Solutions<br />
  17. 17.
  18. 18.
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  20. 20.
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  22. 22. Communication• Multimedia • Testimonials<br />Social Networking<br />
  23. 23.
  24. 24. Communication• Multimedia • Testimonials<br />Micro-Blogging<br />
  25. 25.
  26. 26. Communication • Multimedia• Testimonials<br />Photo Sharing<br />
  27. 27.
  28. 28. Communication • Multimedia• Testimonials<br />Video Sharing<br />
  29. 29. Communication • Multimedia• Testimonials<br />Sample Story Ideas<br />Preview of upcoming exhibit<br />Interview with a Curator<br />Community Connection<br />Description of Education Programs<br />Artifact/Artwork of the Week<br />This Month in Florida History<br />Video Sharing<br />
  30. 30.
  31. 31. Communication • Multimedia• Testimonials<br />Live Casting<br />
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  33. 33. Communication • Multimedia • Testimonials<br />Ratethismuseum.com<br />Consumer Reviews<br />
  34. 34. Don’t Spread Yourself Thin<br />Pick Platforms Based On<br />Cost<br />Awareness<br />Target Audience<br />Difficulty Level<br />Brand Integrity<br />Reach<br />Selection of Platforms<br />
  35. 35. Top Ten Reasons to Engage in Social Media<br />
  36. 36. 1. Audience Development & Loyalty<br />
  37. 37. 2. Word of Mouth<br />
  38. 38. 3. Free or Inexpensive <br />
  39. 39. 4. Event Marketing<br />
  40. 40. 5. Feedback & Opinions<br />
  41. 41. 6. Be the News Source<br />
  42. 42. 7. Effective Communication to Buy Mind Space<br />
  43. 43. 8. Professional Connections<br />
  44. 44. 9. Interact & Monitor<br />
  45. 45. 10. Spreading the Word through non-media sources <br />
  46. 46. Social Media: Essential Component of Marketing Mix<br />A changing media environment: Fewer television news crews and available newspaper reporters<br />Before: Reliance on traditional news outlets<br />Now: Publicity through social networks<br />Before: Lack of outlet for multimedia<br />Now: Video and photo sharing through YouTube and Facebook<br />
  47. 47. Action Plan<br />Define purpose of each social media platform<br />Blog<br />Website<br />Syndication<br />Link<br />Integrated Approach to Social Media: <br />Treat every platform as your first handshake with a potential visitor or donor<br />
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  50. 50. Social Media =<br />Virtual Cocktail Party<br />Choose Your Content Carefully<br />Avoid content through which consumers and other professionals may obtain a negative perception of you.<br />Opinions – Politics – Religion – Online Groups and Associations – Humor – Pictures<br />Guilty by Association<br />Your Online Content May Last Forever<br />
  51. 51. How to Damage Your Reputation in Eight Easy Steps<br />1. Branding Yourself as a Fan of Playboy Magazine<br />2. Enough with the FaceBook Quizzes<br />3. Online Photo Album 101: No, I don’t want to see your Speedos<br />4. Use Platforms for Both Business and Pleasure<br />5. Cyber-TMI: Finding a Balance of What You Share<br />6. Tell Them Like It Is!<br />7. Want to Be My friend?<br />8. Nobuddy Cares About My Speling<br />
  52. 52. Social Media Time Management<br />for Museum Staff<br />1. To Be or Not to Be On Social Networks<br />2. Avoid Mixing Business and Pleasure<br />3. Set Goals, and Enter to Execute<br />4. Define the Purpose of Your Networks<br />5. Limit Your Time<br />
  53. 53. Social Media Time Management<br />for Museum Staff<br />6. Manage Your Tweets and Updates<br />7. Be a Resource, Not a Chatterbox<br />8. Publish Once, Appear Everywhere<br />9. Allow Readers to Subscribe to New Blog Posts<br />10. How to Avoid Time-Consuming Research for Story Ideas<br />
  54. 54. Social Media Policy<br />1. Define the purpose of social media<br />2. You’re responsible for what you write<br />3. Be yourself<br />4. Make content suitable for your audience<br />5. Use good judgment when you participate in social media<br />
  55. 55. Social Media Policy<br />6. Become part of the social media community<br />7. Don’t violate copyright laws<br />8. Define what you can share and what’s confidential<br />9. Make sure your content is valuable<br />10. Don’t waste time – be productive<br />
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  57. 57. Monitoring the Rumor Mill<br />
  58. 58. Monitoring the Rumor Mill<br />Google Alert<br />Twitter<br />
  59. 59. Monitoring the Rumor Mill<br />
  60. 60. Panelist<br />Christina Lane<br />Marketing & Communications Director<br />
  61. 61. Questions for Christina:<br />How long have you and your museum been engaged in social media?<br />What did you hope to accomplish by using social media when you initially began?<br />Which social media platforms is your museum currently using and how are you currently using them?<br />Can you describe what you’ve done to integrate your website with your social media platforms?<br />
  62. 62. Questions for Christina:<br />Who’s in charge of your social media efforts and who’s monitoring the conversations at your platforms?<br />What tactics have you employed to grow the number of fans at your Facebook fan page?<br />What have you done to maximize your online exposure while minimizing the time you’re spending adding content to the platforms you’re using?<br />Do you have a success story to share?<br />
  63. 63. Q & A<br />
  64. 64. Please go to www.linkedin.com/in/mbergendahl to view today’s presentation<br />or<br />search for mathiasbergendahlat slideshare.net<br />

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