Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Marie Ennis O’Connor
@JBBC
#ISCPConf15
How to Use Twitter To
Educate Patients And Increase
Professional Visibility
Do You Tweet?
Social Media isn’t a fad;
it’s a fundamental shift
in the way we communicate.
Are You On Facebook?
Mayo Clinic’s Philosophy of Social Media
“Mayo Clinic believes individuals have the right
and responsibility to advocate f...
Social media helps to reach
people when, where and how
they want to receive health
messages; it improves the
availability ...
What
is
Twitter?
We are living, learning, teaching, and practicing
medicine in a digital era
Predicting the Popularity of Online Content. Communications of the ACM, Vol. 53 No. 8, Pages 80-88 10.1145/1787234.1787254
Use Twitter To…
Find support and community
Connect with colleagues
Establish thought leadership
Improve quality of patient...
First Steps…
Header Image
Profile Image
Reply to tweets with @username
Start Following…
Updates
Reminders
Useful links
Promote events
Expertise
Expertise
Research
Tips
Videos
Infographics
• http://www.researchgate.net/publication/262
239842_Social_media_raising_the_profile_of_
AHPs
• Add Twitter follow button to your website
• Promote your Twitter name on your
business cards, email, or website
• Live t...
How To Take Part In A Tweet Chat
• Join the chat by searching for and clicking
on relevant # (e.g. #physiotalk)
• The chat...
Live Tweeting
Benefits Of Live-Tweeting
• Twitter followers who cannot be at the
event in person can follow along using the
# hashtag
• ...
Some Live Tweeting Tips
• Tag your tweets with the designated
conference hashtag
• Tweet links to websites, studies, or
ot...
Taking Control
Of Your Online
Professional Identity
What Is Medical Professionalism?
“The ability to align personal and professional
organizational conduct with ethical and p...
• Be aware of the image you present online
and manage this proactively
• Show your human side, but maintain
professional b...
?
@JBBC
#ISCPConf15
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
How to Use Twitter To Educate Patients And Increase Professional Visibility
Upcoming SlideShare
Loading in …5
×

How to Use Twitter To Educate Patients And Increase Professional Visibility

11,694 views

Published on

Presentation to Irish Society of Physiotherapists Annual Conference

Published in: Healthcare

How to Use Twitter To Educate Patients And Increase Professional Visibility

  1. 1. Marie Ennis O’Connor @JBBC #ISCPConf15 How to Use Twitter To Educate Patients And Increase Professional Visibility
  2. 2. Do You Tweet?
  3. 3. Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.
  4. 4. Are You On Facebook?
  5. 5. Mayo Clinic’s Philosophy of Social Media “Mayo Clinic believes individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices.”
  6. 6. Social media helps to reach people when, where and how they want to receive health messages; it improves the availability of content and may influence satisfaction and trust in the health messages delivered.
  7. 7. What is Twitter?
  8. 8. We are living, learning, teaching, and practicing medicine in a digital era
  9. 9. Predicting the Popularity of Online Content. Communications of the ACM, Vol. 53 No. 8, Pages 80-88 10.1145/1787234.1787254
  10. 10. Use Twitter To… Find support and community Connect with colleagues Establish thought leadership Improve quality of patient information Keep current with research Build collaborative relationships Contribute your expertise Develop professional reputation Create marketing channels Drive traffic to your website
  11. 11. First Steps…
  12. 12. Header Image Profile Image Reply to tweets with @username
  13. 13. Start Following…
  14. 14. Updates Reminders Useful links Promote events Expertise Expertise Research Tips Videos Infographics
  15. 15. • http://www.researchgate.net/publication/262 239842_Social_media_raising_the_profile_of_ AHPs
  16. 16. • Add Twitter follow button to your website • Promote your Twitter name on your business cards, email, or website • Live tweet from conferences and events • Join Twitter chats
  17. 17. How To Take Part In A Tweet Chat • Join the chat by searching for and clicking on relevant # (e.g. #physiotalk) • The chat will be hosted and the host will ask questions along the way to stimulate discussion and sharing of ideas • You don’t have to tweet - you can just follow the conversation, especially if you are still getting used to tweet chats • Introduce yourself, using the # and mention that you’ll be there watching and listening
  18. 18. Live Tweeting
  19. 19. Benefits Of Live-Tweeting • Twitter followers who cannot be at the event in person can follow along using the # hashtag • Attendees who live-tweet a conference can deliver valuable insights to those who are unable to attend the event in person • This in turn expands the reach of the conference • This learning is further consolidated with an archive of tweets after the event
  20. 20. Some Live Tweeting Tips • Tag your tweets with the designated conference hashtag • Tweet links to websites, studies, or other information which will enhance understanding of the topic • Share key quotes and statistics • Attribute quotes to the speaker who made them, by using quotation marks (add their Twitter name if known)
  21. 21. Taking Control Of Your Online Professional Identity
  22. 22. What Is Medical Professionalism? “The ability to align personal and professional organizational conduct with ethical and professional standards that include a responsibility to the patient and community, a service orientation, and a commitment to lifelong learning and improvement” American College of Healthcare Executives
  23. 23. • Be aware of the image you present online and manage this proactively • Show your human side, but maintain professional boundaries • Contribute your expertise and insights • Engage with the public and be cautious of giving personal advice • Respect the privacy of all patients
  24. 24. ? @JBBC #ISCPConf15

×