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IGCSE BUSINESS
STUDIES
Unit 1 – Business Activity
Chapter 1: The Purpose of Business Activity
In this unit you will learn…….
⦿ The economic problem of unlimited wants and
limited resources
⦿ The factors of production
⦿ The development of economic activity and the
use of specialization
⦿ What is meant by a business
⦿ The most common aims of business
⦿ The different groups involved in business
activity.
Classify these.
Needs Wants
Needs and Wants
⦿ Needs
› Essential goods or
services necessary
for living.
› Satisfy the basic
things for life.
⦿ Wants
› Non-essential goods
and services that
people would like to
have.
› Interests & Tastes
Make your list
Needs Wants
Limit your wants to no more than 25 items please!
The Economic Problem
◻ The shortage of goods & services
⬜ TOO FEW FACTORS OF
PRODUCTION!
Land Labour
Capital Enterprise
Factors of Production
Land
All of the natural resources provided by nature
Labour
All people’s efforts to make products
Capital
All finance, machinery & equipment in manufacturing products
Enterprise
All people that have skills & have risk-taking ability → factors of production → produce
good or service
Economic Problem
Limited in Supply
Land Labour
Capital Enterprise
Factors of Production
*
© easilyinteractive.com 2006-9
12
Factors of Production
rewards for the factors of production
◻ Each of these factors of production is paid by
business
⬜ e.g. The payment for land is rent
◻ Can you think what we call the payments for
the other factors?
⬜ Labour
⬜ Capital
⬜ Entrepreneurs
*
wage/salary
interest
profit
Real Economic Problem
Unlimited
Wants
Limited
Resources
Scarcity
+ =
Limited Resources: Choice
Individual Business Government
Summary – Economic Problem
Limited Resources
Production 200 years ago
Joe cuts
the wood
He
assembles
the table
Joe
polishes the
table
Joe delivers the table on a
horse and cart
1 4
3
2
Limited Resources
Modern Day Production
The wood for 20 tables is cut
with a specialist machine
Carpenters assemble the
tables
The tables are finished in the
polishing department
A transport company collects the tables
to deliver them to furniture retailers
1
4
3
2
Making the best use of limited
resources
◻ Specialization / Division of
Labour
⬜ Production Process
⬜ Different tasks split up
⬜ Workers performs a task
Specialization
Division of Labour
◻ Advantages
⬜ Specialised task training
⬜ Increases efficiency
⬜ Increases output
⬜ Save time
◻ Disadvantages
⬜ Bored workers
⬜ Possible drops in efficiency
⬜ Production stopped due to absence
Why business activity is
needed?
◻ Unlimited wants
◻ 4 factors of production
⬜ Resources in limited supply to make goods and
services
◻ Scarcity
⬜ Limited resources – unlimited wants
◻ Choice
⬜ Opportunity Cost
◻ Specialisation
⬜ Improves efficient use of resources
Business Activity
◻ Combines s_____ f_____of p_______ in
order to produce g_____ and s_______.
◻ Produces those goods and services which are
needed to s______ the n______ and w_____
of the p___________
◻ E_______ people as worker and pays them
w____ / s______ to allow them to consume
p_______ made by other p________.
Aim of Businesses
→ Combine factors of production
→ Produce products
→ satisfy peoples wants
Classification of Products
◻ Goods
⬜ Physical items
⬜ Tangible
⬜ Touch and see
◻ Services
⬜ Intangible
Business Objectives
◻ Aim / Target to work towards
⬜ Make a Profit
⬜ To increase added value
⬜ To expand the business
⬜ To achieve business survival
⬜ To provide a service
Profit
Value Added
Selling
Price
Cost of
materials/
Components
Value
Added
- =
Growth
Survival
Providing a service
Conflict in Business
Conflict in Business
Groups involved in Business
Business
Stakeholders
owners managers workers
consumers community government
Explain and provide examples
for the following…….
⦿ The difference between wants and needs,
with examples
⦿ Scarce resources
⦿ Principle of opportunity costs
⦿ Importance of specialization in production
⦿ Purpose of business activity
⦿ Importance of different groups in business
activities.

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Chapter 1 - The Purpose of Business Activity.pptx