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Chapter 1 – Business
Activity
Unit 1 – Understanding Business Activity
In this unit you will learn…….
 The economic problem of unlimited wants and
limited resources
 The factors of production
 The development of economic activity and the
use of specialization
 What is meant by a business
 The most common aims of business
 The different groups involved in business
activity.
Classify these.
Needs Wants
Needs and Wants
 Needs
› Essential goods or
services necessary
for living.
› Satisfy the basic
things for life.
 Wants
› Non-essential goods
and services that
people would like to
have.
› Interests & Tastes
Make your list
Needs Wants
Limit your wants to no more than 25 items please!
The Economic Problem
 The shortage of goods & services
TOO FEW FACTORS OF
PRODUCTION!
Land Labour
Capital Enterprise
Factors of Production
Land
All of the natural resources provided by nature
Labour
All people’s efforts to make products
Capital
All finance, machinery & equipment in manufacturing products
Enterprise
All people that have skills & have risk-taking ability  factors of production  produce
good or service
Economic Problem
Limited in Supply
Land Labour
Capital Enterprise
Factors of Production
06/05/2021
© easilyinteractive.com 2006-9
12
Factors of Production
rewards for the factors of production
 Each of these factors of production is paid by
business
 e.g. The payment for land is rent
 Can you think what we call the payments for
the other factors?
 Labour
 Capital
 Entrepreneurs
*
wage/salary
interest
profit
Real Economic Problem
Unlimited
Wants
Limited
Resources
Scarcity
+ =
Limited Resources: Choice
Individual Business Government
Summary – Economic Problem
Limited Resources
Production 200 years ago
Joe cuts
the wood
He
assembles
the table
Joe
polishes the
table
Joe delivers the table on a
horse and cart
1 4
3
2
Limited Resources
Modern Day Production
The wood for 20 tables is cut
with a specialist machine
Carpenters assemble the
tables
The tables are finished in the
polishing department
A transport company collects the tables to
deliver them to furniture retailers
1
4
3
2
Making the best use of limited
resources
 Specialization / Division of
Labour
 Production Process
 Different tasks split up
 Workers performs a task
Specialization
Division of Labour
 Advantages
 Specialised task training
 Increases efficiency
 Increases output
 Save time
 Disadvantages
 Bored workers
 Possible drops in efficiency
 Production stopped due to absence
Why business activity is
needed?
 Unlimited wants
 4 factors of production
 Resources in limited supply to make goods and
services
 Scarcity
 Limited resources – unlimited wants
 Choice
 Opportunity Cost
 Specialisation
 Improves efficient use of resources
Business Activity
 Combines s_____ f_____of p_______ in
order to produce g_____ and s_______.
 Produces those goods and services which are
needed to s______ the n______ and w_____
of the p___________
 E_______ people as worker and pays them
w____ / s______ to allow them to consume
p_______ made by other p________.
Aim of Businesses
 Combine factors of production
 Produce products
 satisfy peoples wants
Classification of Products
 Goods
 Physical items
 Tangible
 Touch and see
 Services
 Intangible
Value Added
Selling
Price
Cost of
materials/
Components
Value
Added
- =

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Chapter 1 business activity

Editor's Notes

  1. Get a student at random to read one point that they will learn.
  2. Elicit from the students why wants are unlimited, i.e. because most people in the world cannot but everything. Here students should write the meanings of needs and wants in their books. Make sure they write the date at the top, followed by the unit heading “Unit 1 – The Purpose of Business Activity” followed by the sub-heading “Needs and Wants”. They then write their examples in 2 columns, one with the heading of needs, the other with wants. When done, elicit 2 wants from students at random.
  3. Students have 15 minutes to draw the table and complete. What students should realize here that wants are unlimited. We always want more and more.
  4. We are not able to have absolutely everything.
  5. Donald Trump a Billionaire Real Estate Developer and television celebrity Sir Richard Branson Famous British entrepreneur, billionaire and founder of the Virgin brand Bill Gates Cofounder of the Microsoft software company and the richest man in the world (Paul Allen) Mary Kay - Business woman and founder of Mary Kay Cosmetics Oprah Winfrey Billionaire Talk Show Host and Actress
  6. There is never enough land, labour, capital or enterprise to produce all the needs and unlimited wants of the whole population, so there is an economic problem of scarcity
  7. Opportunity Cost = “what we have to give up”
  8. Recap
  9. Discuss with the students this old production method. He does everything by himself Production is slow.
  10. Discuss with the students this modern production method. Workers are skilled and Production is slow.
  11. Go through these points. Get the students to discuss the advantages and disadvantages this may incur. Advantages: Avoids wasting time from moving people from different stages of production, total output increased, productivity increased (output per worker), use of other firms for the non-productive parts of his business (delivery of materials, transportation, sales), improves efficiency Disadvantages: Boredom of workers from doing the same job, outside suppliers and retailers could be unreliable. Students put the heading “Specialization and Division of Labour” note down in their own words, both the meaning and adv / dis adv. Get some examples from the students.
  12. Go through business activity. Discuss “What would life be without business activity?” Students put their views across - consequences include undeveloped societies, little choice of products, self-sufficient etc
  13. Businesses can be big or small, but they all have these three things in common.
  14. House – Selling Price $100,000 – Cost of bricks, cement, woods & other materials $15,000 = Value added $85,000 Table – Selling Price 100 – Cost of wood, screws, metals & other materials $ 35 = Value added $65 Value added is achieved by working on materials and/or components to make them into much more expensive finished goods Each group given a company and they discuss in groups how to add value. E.g. 1 – Leather company could make jackets, wallets, shoes, bags etc to add value rather than just selling the leather. E.g. 2 – A chocolate manufacturer could use a more appealing/expensive wrapping and charge a higher price. E.g. 3. – A housing developer my opt for very nice upscale gardens to push up the price of the housing estate. E.g. 4. – A jeweler could put up attractive displays, creating the luxury feel and/or offer gift wrapping E.g. 5 – An electrical goods manufacturer could add features to their products to increase the price