A business can be started by an individual or group to meet customer needs and wants. It provides goods and services to generate wealth and jobs. There are two main types of business - goods producing businesses that make tangible products using resources like land, labor, capital and enterprise, and service businesses that provide intangible experiences by interacting with customers. The main resources needed by all businesses are limited, so they must find the most profitable ways to use them, such as choosing to make bread over more expensive cakes.