Transmedia - NYWF 2011 - joetv

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A presentation on `Transmedia Writing' from the National Young Writers Festival in 2011.

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Transmedia - NYWF 2011 - joetv

  1. 1. TRANSMEDIA :THE BUSINESS BEHIND THE BUZZWORD<br />JOE T VELIKOVSKY – Transmedia Consultant &<br />Transmedia Writer-Producer-Director: Movies, Games, TV, Books, Comix<br />www.JOETEEVEE.COM<br />
  2. 2. OVERVIEW<br />My Transmedia Background<br />What is Transmedia?<br />And “Transmedia Storytelling”?<br />As a Writer - How Do I Do It?<br />Tips & Tricks – (& Traps!)<br />Where Can I Learn More?<br />Resources, Contacts, Links<br />
  3. 3. http://on-writering.blogspot.com/<br />
  4. 4. http://4dfiction.com/2011/03/your-mom-is-transmedia/<br />
  5. 5. http://4dfiction.com/2011/03/your-mom-is-transmedia/<br />
  6. 6. http://StoryNotesFromHell.com/<br />“There’s something about it that I’m not quite sure about. Make your monster more realistic. Maybe it should come from outer space.”<br />— Producer after reading my horror film screenplay<br />“I always start reading the script from page 20. I don’t need the Act One b---s---, just get it on already!”<br />— Anonymous Producer<br />Always have helicopters in action movies. An action movie is not the same without helicopters.<br />— Tip from a Producer on my script<br />
  7. 7. JOE VELIKOVSKY - CREDITS<br />Feature Film: CAUGHT INSIDE<br />Games: JUMPER, Looney Tunes, Space Chimps<br />TV: The Comedy Sale<br />Comix: Dr N Sayne<br />Novel: AM SO AS<br />http://www.am-so-as.webs.com/<br />Releasing – Oct 6th 2011<br />
  8. 8. Game Writer – XCOM (2K Games) Marv Wolfman<br />
  9. 9. MY SO-CALLED CAREER:Joe Velikovsky <br /><ul><li>91-94 – Newcastle Uni (B.A. Comms)
  10. 10. 94 – TV sketch-comedy, Footlice Theatre Co
  11. 11. 95 – Writing & Game Design courses – AFTRS, 2 years
  12. 12. 98 - Script Assessor (Fox, Polygram, NSWFTO, etc)
  13. 13. 99 - Sci-fi TV series for Fox Studios Australia
  14. 14. 2K - Freelance Script Writing & Script Doctoring
  15. 15. Game Writing, Multipath Movies @ BII
  16. 16. Inform P/L - Games Market Analyst
  17. 17. 2000-2002 Game Writer/Designer @ Ratbag
  18. 18. 2004-5 - Creative Director/Designer, A-Rage P/L
  19. 19. 2005-7 - Game Designer/Writer – Redtribe
  20. 20. 2008 – JOETEEVEE.COM Game Consulting, writing Feature Film Scripts, TV, Comix, ARGS
  21. 21. 2010 – XCOM (Writer), CAUGHT INSIDE, Script Assessor & Judge for Australian Writer’s Guild</li></li></ul><li>JTV SCREENWRITER’S WORKBOOK (Free!)<br />Principles apply to Story in:<br /><ul><li>Movies
  22. 22. Novels
  23. 23. Games
  24. 24. Comix
  25. 25. TV / Web Series
  26. 26. Songs
  27. 27. Poems
  28. 28. etc</li></ul>i.e. – “Transmedia”<br />http://www.lulu.com/product/ebook/feature-screenwriters-workbook/15459299<br />
  29. 29. JUMPER – 2 x Novels, Movie, Game<br />
  30. 30. COMIC & VIDEOGAMES<br />
  31. 31. TRANSMEDIA PLATFORMS<br />BIG-BUDGET<br /><ul><li>Novel/s (Agent? Publisher?)
  32. 32. Movie/s
  33. 33. Game/s
  34. 34. TV Series
  35. 35. Web Series
  36. 36. Comix
  37. 37. Songs
  38. 38. Plays
  39. 39. Short Stories
  40. 40. Character Blogs
  41. 41. Alternate Reality Games</li></ul>...MARKETING-???<br />LOW / NO-BUDGET <br /><ul><li>DIY Novels (Lulu.com, KDP)
  42. 42. Character Blogs
  43. 43. YouTube Videos (WebSeries)
  44. 44. DIY Comix (incl. WebComix)
  45. 45. DIY ARG
  46. 46. FaceBook Page
  47. 47. Tweet your novel (140 Chars)
  48. 48. Flash fiction
  49. 49. Poems
  50. 50. Haiku</li></ul>...MARKETING-???<br />
  51. 51. TRANSMEDIA - THE “BUZZWORD”<br />Henry Jenkins in his book Convergence Culture (2006) said: <br />“Transmedia represents the integration of entertainment experiences across a range of different media platforms” <br />Jenkins defines Transmedia as - Storytelling that: <br />“immerses an audience in a Story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story”.<br />
  52. 52.
  53. 53. LOST – The Multi-verse <br />http://lostpedia.wikia.com/wiki/Main_Page<br />
  54. 54.
  55. 55. FILM/TV/GAME/NOVELS – TRANSMEDIA ?<br />Brand Franchises/ Narrative Extensions/Adaptations:<br />Games, Movies, Sites, Books, Comix<br /><ul><li>Harry Potter, Star Wars, LOTR, </li></ul>Blair Witch, The Matrix, etc<br /><ul><li>Shrek, Over The Hedge, The Simpsons </li></ul>OR - Alternate Reality Games ?<br /><ul><li>Majestic (standalone ARG)
  56. 56. The LOST Experience, Find 815
  57. 57. Spielberg/Kubrick’s movie A.I. & `The Beast’
  58. 58. Dexter Game On (ARG)</li></li></ul><li>THE BIBLE..?!<br />Telling ONE story on multiple platforms is NOT the same as telling many stories in the same `story universe’ on multiple platforms…  <br />By that definition, the earliest example of Transmedia is the Bible: stories, live events, plays, meetups, music, church windows….  and if that’s the case, Transmedia is NOT SOMETHING NEW at all! <br />Transmedia SHOULD mean ONE SINGLE story - on multiple platforms, not MANY stories in the same story world on many platforms Franchising is NOT Transmedia. It’s FRANCHISING!<br />‘Transmedia' is NOT A NOUN. It's an ADJECTIVE. If anything, it's short for 'transmedia experience'.<br />@henryjenkins didn't invent the term. Neither did @Jeff_Gomez. Marsha Kinder did, in 1993's PLAYING WITH POWER.<br />http://storify.com/rachelclarkef1/whats-transmedia<br />
  59. 59. Graphic Novels: HEROES, BUFFY<br />http://www.darkhorse.com/Books/14-115/Buffy-the-Vampire-Slayer-Season-8-Volume-1-The-Long-Way-Home-TPB<br />http://www.nbc.com/heroes/novels/<br />
  60. 60. http://www.johnwatsonblog.co.uk/<br />
  61. 61. Transmedia - The “Business”<br />Social Media<br />Heritage Media<br />Gary’s Social Media Count<br />http://www.personalizemedia.com/garys-social-media-count/<br />
  62. 62. http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/<br />
  63. 63. http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/<br />
  64. 64. TRANSMEDIA - STORY FORMATS<br />Prequels / Backstories (Blair Witch Dossier - book)<br />Interstitial Stories (e.g. Buffy Comic = Season 5/6)<br />Parallel Stories (e.g. Jumper: Griffin’s Story - Game)<br />Peripheral Stories (e.g. Buffy / Angel – TV, Comics)<br />UGC (User Generated Content) – Web Fan Fiction<br />Twin Peaks TV Series / The Secret Diary of Laura Palmer<br />LOST – the PC Game (new character – Non-Canon)<br />To `Canon’ or To `Non-Canon’? <br />That is the question...<br />
  65. 65. Starlight Runner Entertainment<br />Jeff Gomez<br />http://www.starlightrunner.com/<br />
  66. 66. Transmedia Links - Christy Dena <br />http://www.authenticinallcaps.com/<br />http://www.christydena.com/<br />http://www.yousuckattransmedia.com/<br />
  67. 67. http://www.jimshomos.com/<br />MordyKootsForget the Rules <br />
  68. 68. AM SO ASTransmedia Novel /Film/Game - about Transmedia<br />http://am-so-as.blogspot.com/<br />http://www.am-so-as.webs.com/<br />
  69. 69. HOW DO YOU “DO” IT..?<br />CREATE & PITCH A TRANSMEDIA PROJECT<br /><ul><li>Novel 400p Manuscript Novel Publisher
  70. 70. Feature Screenplay 105p Screenplay Prod Co/Producer
  71. 71. Game Design Doc 50-200p GDD / 50-600p Script Game Developer
  72. 72. TV Series 30p TV Series Bible & 2 Ep scripts Prod Co/Producer
  73. 73. Web site 50p Site Design & Text Web Developer
  74. 74. Web Series 30p Web Series Bible & 2 Scripts Prod Co/Producer
  75. 75. Comic 30p Comic script (Marvel?/DC?) Publisher
  76. 76. Songs Demos (recorded) Music Publisher
  77. 77. Play 150p Play Manuscript Theatre Prod Co
  78. 78. Character Blog 1 page each x 10 characters Web Developer
  79. 79. ARG Bible (50p) & Scripts (300p) Web Developer</li></ul>Create - a 10p Pitch doc (max) with 1-page (Summary) for each of these.<br />
  80. 80. <ul><li>Story
  81. 81. Theme/s
  82. 82. Message/s
  83. 83. Character/s</li></ul>SOME "ISSUES" IN TRANSMEDIA CREATION<br /><ul><li>Novels Hard... & not always visual/spatial/`screen’-worthy
  84. 84. Movies Character `Arcs’ & are Expen$iveto make!
  85. 85. Games `Player Freedom annihilates Character’ (& - MMO’s?)
  86. 86. TV Series About Characters who don’t change (Have no Arcs!)
  87. 87. WebSeries Short & cheap. (But – usually need to be `Free’!)
  88. 88. Comix Expensive
  89. 89. Songs Expensive
  90. 90. Plays Expensive
  91. 91. ARG’s What is the Revenue stream?
  92. 92. Char Blogs – Easy - but – How will people know/care?</li></li></ul><li>“BREAKING IN”and“RETURN ONINVESTMENT”<br />
  93. 93. THE TOP 20 R.O.I. FILMS<br />http://www.the-numbers.com/movies/records/budgets.php<br />1 Paranormal Activity $15,000 655,505.52%<br />2 Mad Max $200,000 24,837.50%<br />3 Super Size Me<br />4 The Blair Witch Project<br />5 Night of the Living Dead<br />6 Rocky<br />7 Halloween<br />8 American Graffiti<br />9 Clerks<br />10 Once<br />11 The Stewardesses<br />12 Napoleon Dynamite<br />13 Open Water<br />14 Friday the 13th<br />15 Gone with the Wind<br />16 The Birth of a Nation<br />17 The Big Parade<br />18 Saw $1,200,000 4,195.68%<br />19 Primer $7,000 3,941.76%<br />20 The Evil Dead $375,000 3,820.00%<br />
  94. 94. OF THE TOP 20 R.O.I. FILMS, HOW MANY ARE GAMES?<br />The Blair Witch Project<br />Mad Max (Game/s...?)<br />Rocky <br />American Graffiti<br />The Stewardesses<br />Napoleon Dynamite<br />Once<br />Friday the 13th<br />Open Water<br />Gone With the Wind<br />11. Birth Of a Nation<br />12. The Big Parade<br />13. Saw<br />14. Primer<br />15. ET<br />16. The Full Monty<br />17. Star Wars Ep 4<br />18. My Big Fat Greek Wedding<br />19. The Passion of the Christ<br />20. Halloween<br />
  95. 95. WHAT WERE THEIR “FIRST FEATURE FILMS” (?)<br />Sir Alfred Hitchcock (Number 13) Pleasure Garden<br />Stanley Kubrick Fear and Desire<br />Martin Scorsese Boxcar Bertha <br />Sam RaimiThe Evil Dead<br />Francis Ford Coppola Dementia-13<br />George Lucas THX-1138<br />James Cameron Piranha 2<br />Christopher Nolan Following<br />Peter Jackson Bad Taste<br />John Carpenter Dark Star<br />The Wachowski’sBound<br />Steven Spielberg Duel<br />
  96. 96. ROTTEN REJECTIONS<br />Carrie by Stephen King<br />'We are not interested in science fiction which deals with negative utopias.  They do not sell.'<br />Catch – 22 by Joseph Heller<br />‘I haven’t really the foggiest idea about what the man is trying to say… Apparently the author intends it to be funny – possibly even satire – but it is really not funny on any intellectual level …’<br />The Spy who Came in from the Cold by John le Carré<br />‘You’re welcome to le Carré – he hasn’t got any future.’<br />Animal Farm by George Orwell<br />‘It is impossible to sell animal stories in the USA’<br />http://www.writersservices.com/mag/m_rejection.htm<br />
  97. 97. WHAT MAKES A GOOD `MEME’?<br />`Star Wars' (1978) was not George Lucas' first movie, it was his 3rd... `THX-1138' was his first - which bombed. American Zoetrope -! <br />LOTR was a massively-successful novel (that took 20 years to write, during which, Tolkien was constantly hassled by his publisher for taking so damn long to finish it) <br />Harry Potter was a `bestseller' novel first (rejected 10 times, and written while the author was on the dole). <br />To make `The Matrix', the Wachowski brothers first had to make `BOUND' - to prove to Warners they could make a successful movie. <br />- It took 5 years for Joss Whedon to turn `Buffy' from a movie into a TV series, and he was already a highly-successful comic writer. <br />Nobody EVER `jumps in at the top'...<br />Start small, DIY/ Think: punk-aesthetic!<br />“3 chords & the angry truth”, LOL<br />http://on-writering.blogspot.com/<br />Q: "How do I make my: Novel / YouTube Web Series / Movie / Comic / ARG / smartphone game - go VIRAL ? "<br />

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