SlideShare a Scribd company logo

What Is a Lead Magnet?

•Download as PPTX, PDF•
•
Tina Powell
Tina Powell

What is a Lead Magnet Slide Deck which accompanies my YouTube video of the same name.

Marketing
1 of 7
What Is a Lead Magnet? 6-Minute Saturdays (Episode 28)
Lead Magnets A lead magnet refers to an enticing piece of digital content that is used to create a lead. Marketers typically use lead magnets to grow an email list. The term gated content is associated with lead magnets because content cannot be accessed without providing something in exchange. Lead magnets, in a perfect world, are designed to trigger FOMO in the user. @TINACPOWELL 2
An email opt-in is not the same thing. This is not a lead magnet. It’s a timed pop-up. @TINACPOWELL 3 MeetEdgar.com
Lead Magnets Characteristics LEAD MAGNET CHARACTERISTICS 1. Extremely helpful = instant gratification. 2. Seen as a resource vs an advertisement. 3. Compels a sense of urgency. 4. Focused on solving a problem. 5. A way to build trust and start a relationship. @TINACPOWELL 4
Social Media Examiner Evergreen Lead Magnet @TINACPOWELL 5
@TINACPOWELL6 Content Objectives of Lead Magnets: 1. Educate 2. Demonstrate 3. Inform 4. Entertain Source: The 3-Step Facebook Video Ad Formula by Dominate Web Media “EDIE Formula” •Guides •Reports •Cheat sheets •Handouts •Toolkits •Resource lists •Webinars •Videos •Assessments •Quizzes •Surveys •Free courses
Follow me on Twitter @tinacpowell thank you for watching! Please subscribe 

Recommended

The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
 
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
5 Reasons Why Your Email Marketing Sucks - With Sendible & ContactuallySendible
 
Social Media Marketing with PINTEREST
Social Media Marketing with PINTERESTSocial Media Marketing with PINTEREST
Social Media Marketing with PINTERESTMichelle Morton
 
Social Media Strategy: How to Grow Your Fundraising Efforts
Social Media Strategy: How to Grow Your Fundraising EffortsSocial Media Strategy: How to Grow Your Fundraising Efforts
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
 
Combat Marketing – IMPROVISE, ADAPT, OVERCOME  2018
Combat Marketing – IMPROVISE, ADAPT, OVERCOME  2018Combat Marketing – IMPROVISE, ADAPT, OVERCOME  2018
Combat Marketing – IMPROVISE, ADAPT, OVERCOME  2018Justice Mitchell
 
Leveraging Social media for Business
Leveraging Social media for BusinessLeveraging Social media for Business
Leveraging Social media for BusinessVasanth Kumar
 
Email: Your Direct Path to Driving Audience & Customers by Daniel R. McCarthy
Email: Your Direct Path to Driving Audience & Customers by Daniel R. McCarthyEmail: Your Direct Path to Driving Audience & Customers by Daniel R. McCarthy
Email: Your Direct Path to Driving Audience & Customers by Daniel R. McCarthyHomeDesignDigitalMarketingSummit
 
Your Guide to Content Marketing for Nonprofits
Your Guide to Content Marketing for NonprofitsYour Guide to Content Marketing for Nonprofits
Your Guide to Content Marketing for NonprofitsTechSoup
 

Recommended

The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
 
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
5 Reasons Why Your Email Marketing Sucks - With Sendible & ContactuallySendible
 
Social Media Marketing with PINTEREST
Social Media Marketing with PINTERESTSocial Media Marketing with PINTEREST
Social Media Marketing with PINTERESTMichelle Morton
 
Social Media Strategy: How to Grow Your Fundraising Efforts
Social Media Strategy: How to Grow Your Fundraising EffortsSocial Media Strategy: How to Grow Your Fundraising Efforts
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
 
Combat Marketing – IMPROVISE, ADAPT, OVERCOME  2018
Combat Marketing – IMPROVISE, ADAPT, OVERCOME  2018Combat Marketing – IMPROVISE, ADAPT, OVERCOME  2018
Combat Marketing – IMPROVISE, ADAPT, OVERCOME  2018Justice Mitchell
 
Leveraging Social media for Business
Leveraging Social media for BusinessLeveraging Social media for Business
Leveraging Social media for BusinessVasanth Kumar
 
Email: Your Direct Path to Driving Audience & Customers by Daniel R. McCarthy
Email: Your Direct Path to Driving Audience & Customers by Daniel R. McCarthyEmail: Your Direct Path to Driving Audience & Customers by Daniel R. McCarthy
Email: Your Direct Path to Driving Audience & Customers by Daniel R. McCarthyHomeDesignDigitalMarketingSummit
 
Your Guide to Content Marketing for Nonprofits
Your Guide to Content Marketing for NonprofitsYour Guide to Content Marketing for Nonprofits
Your Guide to Content Marketing for NonprofitsTechSoup
 
Kieran S- Lawler - Data driven social media marketing
Kieran S- Lawler - Data driven social media marketingKieran S- Lawler - Data driven social media marketing
Kieran S- Lawler - Data driven social media marketingHallam
 
Getting things done how social media can help
Getting things done how social media can helpGetting things done how social media can help
Getting things done how social media can helpRural Learning Center
 
How To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan OlsenHow To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan OlsenProduct School
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with VideoMatt Siltala
 
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Zone
 
Generating Local Leads with Video
Generating Local Leads with VideoGenerating Local Leads with Video
Generating Local Leads with VideoMatt Siltala
 
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter MarketingMaximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter MarketingDigitalMarketingShow
 
Catching the Tube: Putting social media to work
Catching the Tube: Putting social media to workCatching the Tube: Putting social media to work
Catching the Tube: Putting social media to workMal Chia
 
Mary Henige
Mary HenigeMary Henige
Mary HenigeSocialMediaPlus
 
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...RSW/US
 
Big Apple Vtm Social Media Optimization And Strategy
Big Apple Vtm Social Media Optimization And StrategyBig Apple Vtm Social Media Optimization And Strategy
Big Apple Vtm Social Media Optimization And StrategyMatt Singley | Social Media Optimization
 
How to use Ttwitter for Business
How to use Ttwitter for BusinessHow to use Ttwitter for Business
How to use Ttwitter for BusinessJason Rudland
 
Six Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessSix Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessMargaret Donnelly
 
Top 10 Mistakes CMOs Will Make in 2013 - webinar
Top 10 Mistakes CMOs Will Make in 2013 - webinarTop 10 Mistakes CMOs Will Make in 2013 - webinar
Top 10 Mistakes CMOs Will Make in 2013 - webinarDemandWave
 
LinkedIn Ebook.pdf
LinkedIn Ebook.pdfLinkedIn Ebook.pdf
LinkedIn Ebook.pdfKevinMOENNELOCCOZ
 
How to create an effective lead magnet in 20 minutes with no guess work v2
How to create an effective lead magnet in 20 minutes with no guess work v2How to create an effective lead magnet in 20 minutes with no guess work v2
How to create an effective lead magnet in 20 minutes with no guess work v2Fernando Gomez, Marketing Consultant
 
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social MarketingZINFI Technologies, Inc.
 
Be a Great Product Leader (Zynga 2016)
Be a Great Product Leader (Zynga 2016)Be a Great Product Leader (Zynga 2016)
Be a Great Product Leader (Zynga 2016)Adam Nash
 
5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead GenerationHubSpot
 
The Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationThe Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationFilipp Paster
 
EIA 2015 Content Marketing for Keeping and Growing Your Customers
EIA 2015 Content Marketing for Keeping and Growing Your CustomersEIA 2015 Content Marketing for Keeping and Growing Your Customers
EIA 2015 Content Marketing for Keeping and Growing Your CustomersEuropean Innovation Academy
 
Social Media In The Workplace
Social Media In The WorkplaceSocial Media In The Workplace
Social Media In The WorkplaceAndrew Kudwa
 

More Related Content

What's hot

Kieran S- Lawler - Data driven social media marketing
Kieran S- Lawler - Data driven social media marketingKieran S- Lawler - Data driven social media marketing
Kieran S- Lawler - Data driven social media marketingHallam
 
Getting things done how social media can help
Getting things done how social media can helpGetting things done how social media can help
Getting things done how social media can helpRural Learning Center
 
How To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan OlsenHow To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan OlsenProduct School
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with VideoMatt Siltala
 
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Zone
 
Generating Local Leads with Video
Generating Local Leads with VideoGenerating Local Leads with Video
Generating Local Leads with VideoMatt Siltala
 
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter MarketingMaximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter MarketingDigitalMarketingShow
 
Catching the Tube: Putting social media to work
Catching the Tube: Putting social media to workCatching the Tube: Putting social media to work
Catching the Tube: Putting social media to workMal Chia
 

What's hot (9)

Kieran S- Lawler - Data driven social media marketing
Kieran S- Lawler - Data driven social media marketingKieran S- Lawler - Data driven social media marketing
Kieran S- Lawler - Data driven social media marketing
 
Getting things done how social media can help
Getting things done how social media can helpGetting things done how social media can help
Getting things done how social media can help
 
How To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan OlsenHow To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan Olsen
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with Video
 
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...
 
Generating Local Leads with Video
Generating Local Leads with VideoGenerating Local Leads with Video
Generating Local Leads with Video
 
Maximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter MarketingMaximise and Reveal the True Earned Media Value of Twitter Marketing
Maximise and Reveal the True Earned Media Value of Twitter Marketing
 
Catching the Tube: Putting social media to work
Catching the Tube: Putting social media to workCatching the Tube: Putting social media to work
Catching the Tube: Putting social media to work
 
Mary Henige
Mary HenigeMary Henige
Mary Henige
 

Similar to What Is a Lead Magnet?

Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...RSW/US
 
How to use Ttwitter for Business
How to use Ttwitter for BusinessHow to use Ttwitter for Business
How to use Ttwitter for BusinessJason Rudland
 
Six Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessSix Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessMargaret Donnelly
 
Top 10 Mistakes CMOs Will Make in 2013 - webinar
Top 10 Mistakes CMOs Will Make in 2013 - webinarTop 10 Mistakes CMOs Will Make in 2013 - webinar
Top 10 Mistakes CMOs Will Make in 2013 - webinarDemandWave
 
How to create an effective lead magnet in 20 minutes with no guess work v2
How to create an effective lead magnet in 20 minutes with no guess work v2How to create an effective lead magnet in 20 minutes with no guess work v2
How to create an effective lead magnet in 20 minutes with no guess work v2Fernando Gomez, Marketing Consultant
 
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social MarketingZINFI Technologies, Inc.
 
Be a Great Product Leader (Zynga 2016)
Be a Great Product Leader (Zynga 2016)Be a Great Product Leader (Zynga 2016)
Be a Great Product Leader (Zynga 2016)Adam Nash
 
5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead GenerationHubSpot
 
The Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationThe Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationFilipp Paster
 
EIA 2015 Content Marketing for Keeping and Growing Your Customers
EIA 2015 Content Marketing for Keeping and Growing Your CustomersEIA 2015 Content Marketing for Keeping and Growing Your Customers
EIA 2015 Content Marketing for Keeping and Growing Your CustomersEuropean Innovation Academy
 
Social Media In The Workplace
Social Media In The WorkplaceSocial Media In The Workplace
Social Media In The WorkplaceAndrew Kudwa
 
Small Business Guide To Social Media Marketing
Small Business Guide To Social Media MarketingSmall Business Guide To Social Media Marketing
Small Business Guide To Social Media MarketingHubSpot
 
Max-Response-Issue-1
Max-Response-Issue-1Max-Response-Issue-1
Max-Response-Issue-1Robert Tyson
 
Link Building Post Penguin. SEO In a Penguin filled world.
Link Building Post Penguin. SEO In a Penguin filled world.Link Building Post Penguin. SEO In a Penguin filled world.
Link Building Post Penguin. SEO In a Penguin filled world.Phill Ohren
 
Social Marketing: Launch Your Marketing to the Moon
Social Marketing: Launch Your Marketing to the MoonSocial Marketing: Launch Your Marketing to the Moon
Social Marketing: Launch Your Marketing to the MoonYasin Güler
 
The Truth About Marketing Automation: It's Not Automatic
The Truth About Marketing Automation: It's Not AutomaticThe Truth About Marketing Automation: It's Not Automatic
The Truth About Marketing Automation: It's Not AutomaticMolly Koernke
 
Social Media + The Arts
Social Media + The ArtsSocial Media + The Arts
Social Media + The ArtsJason Mark
 

Similar to What Is a Lead Magnet? (20)

Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
 
Big Apple Vtm Social Media Optimization And Strategy
Big Apple Vtm Social Media Optimization And StrategyBig Apple Vtm Social Media Optimization And Strategy
Big Apple Vtm Social Media Optimization And Strategy
 
How to use Ttwitter for Business
How to use Ttwitter for BusinessHow to use Ttwitter for Business
How to use Ttwitter for Business
 
Six Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessSix Steps to Develop Your Social Business
Six Steps to Develop Your Social Business
 
Top 10 Mistakes CMOs Will Make in 2013 - webinar
Top 10 Mistakes CMOs Will Make in 2013 - webinarTop 10 Mistakes CMOs Will Make in 2013 - webinar
Top 10 Mistakes CMOs Will Make in 2013 - webinar
 
LinkedIn Ebook.pdf
LinkedIn Ebook.pdfLinkedIn Ebook.pdf
LinkedIn Ebook.pdf
 
How to create an effective lead magnet in 20 minutes with no guess work v2
How to create an effective lead magnet in 20 minutes with no guess work v2How to create an effective lead magnet in 20 minutes with no guess work v2
How to create an effective lead magnet in 20 minutes with no guess work v2
 
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing
10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing
 
Be a Great Product Leader (Zynga 2016)
Be a Great Product Leader (Zynga 2016)Be a Great Product Leader (Zynga 2016)
Be a Great Product Leader (Zynga 2016)
 
5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation
 
The Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationThe Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead Generation
 
EIA 2015 Content Marketing for Keeping and Growing Your Customers
EIA 2015 Content Marketing for Keeping and Growing Your CustomersEIA 2015 Content Marketing for Keeping and Growing Your Customers
EIA 2015 Content Marketing for Keeping and Growing Your Customers
 
Social Media In The Workplace
Social Media In The WorkplaceSocial Media In The Workplace
Social Media In The Workplace
 
Small Business Guide To Social Media Marketing
Small Business Guide To Social Media MarketingSmall Business Guide To Social Media Marketing
Small Business Guide To Social Media Marketing
 
Max-Response-Issue-1
Max-Response-Issue-1Max-Response-Issue-1
Max-Response-Issue-1
 
Link Building Post Penguin. SEO In a Penguin filled world.
Link Building Post Penguin. SEO In a Penguin filled world.Link Building Post Penguin. SEO In a Penguin filled world.
Link Building Post Penguin. SEO In a Penguin filled world.
 
The Collapse of Social Media Engagement
The Collapse of Social Media EngagementThe Collapse of Social Media Engagement
The Collapse of Social Media Engagement
 
Social Marketing: Launch Your Marketing to the Moon
Social Marketing: Launch Your Marketing to the MoonSocial Marketing: Launch Your Marketing to the Moon
Social Marketing: Launch Your Marketing to the Moon
 
The Truth About Marketing Automation: It's Not Automatic
The Truth About Marketing Automation: It's Not AutomaticThe Truth About Marketing Automation: It's Not Automatic
The Truth About Marketing Automation: It's Not Automatic
 
Social Media + The Arts
Social Media + The ArtsSocial Media + The Arts
Social Media + The Arts
 

More from Tina Powell

Social Media Roles and Responsibilities
Social Media Roles and ResponsibilitiesSocial Media Roles and Responsibilities
Social Media Roles and ResponsibilitiesTina Powell
 
What Is a Brand and My #1 Tips for Building Strong Brands
What Is a Brand and My #1 Tips for Building Strong BrandsWhat Is a Brand and My #1 Tips for Building Strong Brands
What Is a Brand and My #1 Tips for Building Strong BrandsTina Powell
 
What Is GDPR and Why Should I Care"
What Is GDPR and Why Should I Care" What Is GDPR and Why Should I Care"
What Is GDPR and Why Should I Care" Tina Powell
 
Financial Advisors - Where is Your Site's Security Certificate and HTTPS Upgr...
Financial Advisors - Where is Your Site's Security Certificate and HTTPS Upgr...Financial Advisors - Where is Your Site's Security Certificate and HTTPS Upgr...
Financial Advisors - Where is Your Site's Security Certificate and HTTPS Upgr...Tina Powell
 
The ABCs of Twitter Analytics
The ABCs of Twitter Analytics The ABCs of Twitter Analytics
The ABCs of Twitter Analytics Tina Powell
 
The Difference Between a Facebook Page and Facebook Group
The Difference Between a Facebook Page and Facebook GroupThe Difference Between a Facebook Page and Facebook Group
The Difference Between a Facebook Page and Facebook GroupTina Powell
 
11 Different Formats of Facebook Ads
11 Different Formats of Facebook Ads 11 Different Formats of Facebook Ads
11 Different Formats of Facebook Ads Tina Powell
 
How to Create a Custom Avatar
How to Create a Custom Avatar How to Create a Custom Avatar
How to Create a Custom Avatar Tina Powell
 
2016.08.16 Powell, T TEC 000_ Tech Savvy Foundations Certificate Course
2016.08.16 Powell, T TEC 000_ Tech Savvy Foundations Certificate Course2016.08.16 Powell, T TEC 000_ Tech Savvy Foundations Certificate Course
2016.08.16 Powell, T TEC 000_ Tech Savvy Foundations Certificate CourseTina Powell
 
13 Ways to Hack Your Life
13 Ways to Hack Your Life 13 Ways to Hack Your Life
13 Ways to Hack Your Life Tina Powell
 
#NowWhat - Next Steps for Advancing Your Firm's Social Media Strategy by Tina...
#NowWhat - Next Steps for Advancing Your Firm's Social Media Strategy by Tina...#NowWhat - Next Steps for Advancing Your Firm's Social Media Strategy by Tina...
#NowWhat - Next Steps for Advancing Your Firm's Social Media Strategy by Tina...Tina Powell
 
Women, Wallets & Wealth
Women, Wallets & Wealth Women, Wallets & Wealth
Women, Wallets & Wealth Tina Powell
 
Food & Finance - Financial Boot Camp for Women
Food & Finance - Financial Boot Camp for Women Food & Finance - Financial Boot Camp for Women
Food & Finance - Financial Boot Camp for Women Tina Powell
 
The Art of Aging - 10 Ways to Age Gracefully
The Art of Aging - 10 Ways to Age GracefullyThe Art of Aging - 10 Ways to Age Gracefully
The Art of Aging - 10 Ways to Age GracefullyTina Powell
 
Final 2013 11 04 financial bootcamp for women the basics
Final 2013 11 04 financial bootcamp for women the basicsFinal 2013 11 04 financial bootcamp for women the basics
Final 2013 11 04 financial bootcamp for women the basicsTina Powell
 
LinkedIn Gangnam Style by Tina Powell
LinkedIn Gangnam Style by Tina PowellLinkedIn Gangnam Style by Tina Powell
LinkedIn Gangnam Style by Tina PowellTina Powell
 
Raise the Roof - How to be an Organizational Rock Star!
Raise the Roof - How to be an Organizational Rock Star!Raise the Roof - How to be an Organizational Rock Star!
Raise the Roof - How to be an Organizational Rock Star!Tina Powell
 
Tech Tips by Tina Powell - Using Technology and Social Media in Your Job Search
Tech Tips by Tina Powell - Using Technology and Social Media in Your Job SearchTech Tips by Tina Powell - Using Technology and Social Media in Your Job Search
Tech Tips by Tina Powell - Using Technology and Social Media in Your Job SearchTina Powell
 
Twitternomics 101
Twitternomics 101Twitternomics 101
Twitternomics 101Tina Powell
 
LinkedIn Gangnam Style by Tina Powell
LinkedIn Gangnam Style by Tina PowellLinkedIn Gangnam Style by Tina Powell
LinkedIn Gangnam Style by Tina PowellTina Powell
 

More from Tina Powell (20)

Social Media Roles and Responsibilities
Social Media Roles and ResponsibilitiesSocial Media Roles and Responsibilities
Social Media Roles and Responsibilities
 
What Is a Brand and My #1 Tips for Building Strong Brands
What Is a Brand and My #1 Tips for Building Strong BrandsWhat Is a Brand and My #1 Tips for Building Strong Brands
What Is a Brand and My #1 Tips for Building Strong Brands
 
What Is GDPR and Why Should I Care"
What Is GDPR and Why Should I Care" What Is GDPR and Why Should I Care"
What Is GDPR and Why Should I Care"
 
Financial Advisors - Where is Your Site's Security Certificate and HTTPS Upgr...
Financial Advisors - Where is Your Site's Security Certificate and HTTPS Upgr...Financial Advisors - Where is Your Site's Security Certificate and HTTPS Upgr...
Financial Advisors - Where is Your Site's Security Certificate and HTTPS Upgr...
 
The ABCs of Twitter Analytics
The ABCs of Twitter Analytics The ABCs of Twitter Analytics
The ABCs of Twitter Analytics
 
The Difference Between a Facebook Page and Facebook Group
The Difference Between a Facebook Page and Facebook GroupThe Difference Between a Facebook Page and Facebook Group
The Difference Between a Facebook Page and Facebook Group
 
11 Different Formats of Facebook Ads
11 Different Formats of Facebook Ads 11 Different Formats of Facebook Ads
11 Different Formats of Facebook Ads
 
How to Create a Custom Avatar
How to Create a Custom Avatar How to Create a Custom Avatar
How to Create a Custom Avatar
 
2016.08.16 Powell, T TEC 000_ Tech Savvy Foundations Certificate Course
2016.08.16 Powell, T TEC 000_ Tech Savvy Foundations Certificate Course2016.08.16 Powell, T TEC 000_ Tech Savvy Foundations Certificate Course
2016.08.16 Powell, T TEC 000_ Tech Savvy Foundations Certificate Course
 
13 Ways to Hack Your Life
13 Ways to Hack Your Life 13 Ways to Hack Your Life
13 Ways to Hack Your Life
 
#NowWhat - Next Steps for Advancing Your Firm's Social Media Strategy by Tina...
#NowWhat - Next Steps for Advancing Your Firm's Social Media Strategy by Tina...#NowWhat - Next Steps for Advancing Your Firm's Social Media Strategy by Tina...
#NowWhat - Next Steps for Advancing Your Firm's Social Media Strategy by Tina...
 
Women, Wallets & Wealth
Women, Wallets & Wealth Women, Wallets & Wealth
Women, Wallets & Wealth
 
Food & Finance - Financial Boot Camp for Women
Food & Finance - Financial Boot Camp for Women Food & Finance - Financial Boot Camp for Women
Food & Finance - Financial Boot Camp for Women
 
The Art of Aging - 10 Ways to Age Gracefully
The Art of Aging - 10 Ways to Age GracefullyThe Art of Aging - 10 Ways to Age Gracefully
The Art of Aging - 10 Ways to Age Gracefully
 
Final 2013 11 04 financial bootcamp for women the basics
Final 2013 11 04 financial bootcamp for women the basicsFinal 2013 11 04 financial bootcamp for women the basics
Final 2013 11 04 financial bootcamp for women the basics
 
LinkedIn Gangnam Style by Tina Powell
LinkedIn Gangnam Style by Tina PowellLinkedIn Gangnam Style by Tina Powell
LinkedIn Gangnam Style by Tina Powell
 
Raise the Roof - How to be an Organizational Rock Star!
Raise the Roof - How to be an Organizational Rock Star!Raise the Roof - How to be an Organizational Rock Star!
Raise the Roof - How to be an Organizational Rock Star!
 
Tech Tips by Tina Powell - Using Technology and Social Media in Your Job Search
Tech Tips by Tina Powell - Using Technology and Social Media in Your Job SearchTech Tips by Tina Powell - Using Technology and Social Media in Your Job Search
Tech Tips by Tina Powell - Using Technology and Social Media in Your Job Search
 
Twitternomics 101
Twitternomics 101Twitternomics 101
Twitternomics 101
 
LinkedIn Gangnam Style by Tina Powell
LinkedIn Gangnam Style by Tina PowellLinkedIn Gangnam Style by Tina Powell
LinkedIn Gangnam Style by Tina Powell
 

Recently uploaded

Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxBest Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 

Recently uploaded (20)

Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxBest Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptx
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 

What Is a Lead Magnet?

  • 1. What Is a Lead Magnet? 6-Minute Saturdays (Episode 28)
  • 2. Lead Magnets A lead magnet refers to an enticing piece of digital content that is used to create a lead. Marketers typically use lead magnets to grow an email list. The term gated content is associated with lead magnets because content cannot be accessed without providing something in exchange. Lead magnets, in a perfect world, are designed to trigger FOMO in the user. @TINACPOWELL 2
  • 3. An email opt-in is not the same thing. This is not a lead magnet. It’s a timed pop-up. @TINACPOWELL 3 MeetEdgar.com
  • 4. Lead Magnets Characteristics LEAD MAGNET CHARACTERISTICS 1. Extremely helpful = instant gratification. 2. Seen as a resource vs an advertisement. 3. Compels a sense of urgency. 4. Focused on solving a problem. 5. A way to build trust and start a relationship. @TINACPOWELL 4
  • 5. Social Media Examiner Evergreen Lead Magnet @TINACPOWELL 5
  • 6. @TINACPOWELL6 Content Objectives of Lead Magnets: 1. Educate 2. Demonstrate 3. Inform 4. Entertain Source: The 3-Step Facebook Video Ad Formula by Dominate Web Media “EDIE Formula” •Guides •Reports •Cheat sheets •Handouts •Toolkits •Resource lists •Webinars •Videos •Assessments •Quizzes •Surveys •Free courses
  • 7. Follow me on Twitter @tinacpowell thank you for watching! Please subscribe 