How to create an effective lead magnet in 20 minutes with no guess work v2

1. V2.0 UPDATED
How To Create A New
Lead Magnet in Under 20
Minutes & With No
Guesswork

2. Hello!
I am Fernando “Spartan” Gomez
Former interrogator turned data-driven marketing professional.
5 years experience of actively working as a digital marketer in various
industries and niches. Top Rated Growth Marketer, DMCP, Won Awards
for Marketing Campaign & Strategy
2

3. Alone we can do so
little; together we can
do so much.
-Helen Keller
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4. Lead Magnet Explained
Lead magnet (also known as opt-in bribe) is
an incentive you offer to potential buyers in
exchange for their contact information such
as name, email, phone number, etc

5. Lead Magnet Use Case 1
Use Case 1: “You want to convert the traffic you get to your
blog into leads, you would use a lead magnet to persuade
them exchange their contact info for the value in your ‘Lead
Magnet’ offer.
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6. Example #1 - Blog Post
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Source: https://unbounce.com/ppc/ppc-budget-cost-per-lead-calculator/

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Example #1 - Lead Magnet

8. Lead Magnet Use Case 2
Use Case 2: “You want to generate leads from a cold audience
while building value and collecting contact info. You would run
cold traffic to a strong lead magnet offer asking for their contact
info, in exchange for the lead magnet”.
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11. Lead Magnet
Value You Offer In Exchange For
Contact Info
(Don’t limit yourself to just emails)
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12. Coming Up With Your
Lead Magnet
If you’re headline doesn’t attract, neither will your lead magnet
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13. Figure Out
What To Say
By Identifying
Who You Are
Saying It To
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14. Pre-Lead Magnet Creation
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Identify The Core Offer
The Lead Magnet Goes To

15. Example
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Goal:
A Sales Training Company
Wants To Promote It’s Core
Offer, A Workshop On How To
Sell More Real Estate

16. Start With Researching
The Headline
If you’re headline doesn’t attract, neither will your lead magnet
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17. The Research Process helps us
identify winning headlines
Writing about things that no one is
searching for = FAIL
Writing about things that people
search for = WIN
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18. Headline Research
1. What are people searching for?
2. What are people watching?
3. What are people buying?
4. What are people sharing?
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19. Crafting Your Lead
Magnet Headline
If you’re headline doesn’t attract, neither will your lead magnet
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20. Pre-Lead Magnet Creation
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Put Yourself In Your Prospect’s Shoes & Ask
A Pain Point Question Your Product Solves

21. Need Help With Questions?
Use
https://answerthepublic.com/
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Use only the end result without any
“fluff words”
Example
“Sell Real Estate”

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23. Pre-Lead Magnet Creation
Example - Core Offer Real
Estate Sales Course
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“How To Sell More Real
Estate?”

24. 1. What People Searching For Regarding This Topic?
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Go To Google and Type in Prospect’s Question

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They are About 862,000,000 results
for my query “How To Sell More
Real Estate.”
We know want to grab the top
ranking headlines, because Google
has determined out of their
862,000,000 these headlines are
the most popular, and drive clicks /
engagements.
Copy and paste the top 3-5
headlines you find in google in a
document.

26. 2. What Are People Watching Regarding This Topic?
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Go To YouTube and Type in Same Question
“How To Sell More Real
Estate?”

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Pick 3-5 top headlines from your
search query and add them to your
headline research document.
Similar to Google, the top queries
on YouTube are determined by
popularity.
Add the headlines to your
document.

28. 3. What Are People Buying Regarding This Topic?
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Go To Amazon and Type in Same Question
“How To Sell More Real
Estate?”
TIP - Change Sort by to ‘Avg Customer
Reviews’ instead of the default ‘Featured’

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Same as before, grab the headlines
of the most popular / highest rated
listings and add them to to your
headline list.

30. 4. What Are People Sharing Regarding This Topic?
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Go To Buzzsumo.com and Type in Same Question
“How To Sell More Real
Estate?”

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Same as before, grab the headlines of the most popular / highest
rated listings and add them to to your headline list.

32. Create A FrankenStein Headline - Using Your
List of Researched Headlines
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33. BrainStorm Your
Freakeinstined Headline
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1. Get More Real Estate Leads With The Perfect
Listing Description [TEMPLATE]
2. [REAL ESTATE SALES] How to Find, Secure and
Sell More Listings in 2018
3. 10 Tips For Real Estate Agents To Sell More in
2018
Examples

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35. Does Your Lead Magnet Pass
The 3 Step Checklist?
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1. Is It Specific?
2. Is it a single painkiller for a single pain point?
3. Is it perceived as easy consumption?
Examples

36. Validate Your Headline with
https://coschedule.com/headline-analyzer
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37. Grab The Scores For Them on
Headline Analyzer
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1. 53 - Get More Real Estate Leads With The
Perfect Listing Description [TEMPLATE]
2. 65 - [REAL ESTATE SALES] How to Find, Secure
and Sell More Listings in 2018
3. 61 - 10 Tips For Real Estate Agents To Sell More
in 2018

38. Keep Re-Working The Headline
Until You Get A Score of 65~
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39. Now That You Have Your Headline, It’s Time To
Create The Lead Magnet
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40. Creating The Lead
Magnet Content
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41. Use Data-Driven
Research To Find
Proven Content for
your Lead Magnet
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1. Google The Question Your
Lead Magnet Answers

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Putting a billion-
dollar data driven
research machine to
use.
Algorithms #1 goal
is to match user
with the search
query aka proven
content

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Other Places To Go To Get
Answers To Questions
● https://www.quora.com/
● https://stackexchange.com/
● https://www.reddit.com/
● https://answers.yahoo.com

45. Research The Top
Answers & Compile
Your Lead Magnet
Content Outline
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46. Don’t Have A
Lead Magnet
Content Outline?
Use Mines - >

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Link to google
content outline
example document
https://goo.gl/sC7WnD

48. Create The Lead
Magnet Content Using
Lead The Responses To
The Question Your Lead
Magnet Answers
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49. Design Lead Magnet To
Look Good
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50. Hire Someone To Do Your
Lead Magnet Design
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Sites to find graphic designers who can create good looking
lead magnets
● https://www.fiverr.com/
● https://www.upwork.com/

51. Design The Lead Magnet
Yourself Using Canva.com
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They have good looking templates already laid out for you in
ebook for https://www.canva.com/

52. 🎈Congrats 🎈
You Now Have
A Data-Driven
Lead Magnet!

53. Advanced Lead Magnet
Tips
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54. Find the most shared topic on
a specific social platform
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On BuzzSumo.com , there is a
Sort By featured that lets you
choose the social platform.
USE CASE - Looking for a topic
that gets shared a lot on
Facebook for your Lead Magnet
Campaign that will also run on
Facebook

55. If Writing Ads for Lead Magnet
Read Amazon Reviews To Find What
Audience Liked & Didn’t (Great for Copy)
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Questions?
Any questions?
You can find me at @spartangomez &
fernando@spartangomez.com