The document compares Facebook pages and groups. A Facebook page is for businesses, brands, or public figures to promote themselves and generate leads. It allows for analytics, ads, and messaging capabilities. A Facebook group is for communities organized around interests or hobbies. It allows sharing of files and creating documents within a group. Both pages and groups must adhere to Facebook's content policies.

1. The Difference Between a Facebook
Business Page and a Facebook Group
6-Minute Saturdays (Episode 25)

2. Disclaimer.
Tina Powell owns shares in Facebook.
Please consult with your own financial advisor and consider
all investment risks before make any buying decisions.
©2018 C-SUITE SOCIAL MEDIA 2

3. Facebook Page is short for a
Facebook Business Page
A Facebook Business Page is free.
You need to have a Facebook Account to
create a Facebook Business Page.
Can be a business, brand,
community or public figure.
A Facebook Group is free.
You need to have a Facebook Account to
create a Facebook Group.
Is geared to communities organized
around hobbies and interests.
©2018 C-SUITE SOCIAL MEDIA 3

4. Facebook Pages
and Groups
must adhere to
Pages, Groups,
and Events
Policies
©2018 C-SUITE SOCIAL MEDIA 4
Image Credit: MarketWatch
https://www.facebook.com/policies
/pages_groups_events/

5. C-Suite Social Media
Facebook Page
1. Allows you to get tactical
2. Facebook Ads
3. Audience Insights
4. Create seed audiences for
advertising
1. Engaged with my page
2. Watched my video
5. Send Message
©2018 C-SUITE SOCIAL MEDIA 5
Find us on Facebook – C-Suite Social Media and Like Our Page

6. Mari Smith’s
Leading
Entrepreneurs
Facebook Group
1. Organized around a common or
shared interest
2. Can be public, private or even
secret
3. Search function with filters based
on timing, posts of friends,
geography, or special date range
4. Some groups allow for sharing
files and creating documents
5. NO ADVERTISING (As of today,
June 16, 2018)
Facebook Groups: Search function with filters based on
timing, posts of friends, geography, or special date range
©2018 C-SUITE SOCIAL MEDIA 6

7. What exactly are you trying to
accomplish?
©2018 C-SUITE SOCIAL MEDIA 7
Facebook Page Facebook Group
Advantages Advantages
Promote your personal brand
and your business
Promote your personal brand
and your business
Create a less engaged
community but more
business-like. Generate
qualified leads and grow your
audience and email list.
Create an engaged community
of likeminded people for a
specific purpose –Can be a
type of product (some
businesses have both)
Use analytics to inform paid
strategy
Use content to inform organic
strategy
Find new customers and reach
new members
Find new customers and reach
new members

8. Find and Like us on Facebook!