11 Different Formats of Facebook Ads Slide Deck which accompanies my YouTube Video of the same name.

1. 11 Different Types Facebook Ad Formats
6-Minute Saturdays (Episode 26)

2. Choose Your Facebook Ad Format Wisely
ACES Buzz Call – June 21, 2018 ©2018 C-Suite Social Media 2
Ad Type Ad
Description
Ad Type Ad
Description
Ad Type Ad
Description
Video Show off
product
features, and
draw people in
with sound and
motion.
Image Drive people to
destination
websites or
apps through
high-quality
visuals.
Collection Encourage
shopping by
displaying
items from
your product
catalog—
customized for
each
individual.
Carousel Showcase up
to ten images
or videos
within a single
ad, each with
its own link.
Slideshow Use motion,
sound and text
to tell your
story
beautifully on
any connection
speed.
Canvas Let people
open a full-
screen, mobile-
optimized
experience
instantly from
your ad.

3. Choose Your Facebook Ad Format Wisely
ACES Buzz Call – June 21, 2018 ©2018 C-Suite Social Media 3
Ad Type Ad
Description
Ad Type Ad
Description
Ad Type Ad Description
Lead
Generation
Ads
Lead ads on
Facebook and
Instagram help
you collect info
from people
interested in
your business.
Offers Offers are
discounts you
can share with
your customers
on Facebook.
Post
Engagement
Most Page
posts on
Facebook can
be boosted to
deliver more
likes,
comments,
shares, and
photo views.
Event
Responses
Event
response ads
can be used to
promote
awareness of
your event and
drive
responses.
Page Likes Page likes ads
can be used to
drive users to
like your page.

4. Facebook Ads Format: 1. Video
Show off product features, and draw people
in with sound and motion.
•Facebook recommends using the MP4 of
MOV format
•Use shorter videos of 15 seconds or less
•Considering your audience is important
@TINACPOWELL 4

5. Facebook Ads
Format: 2. Image
Drive people to destination
websites or apps through high-
quality visuals.
•Use different images for Facebook
and Instagram
•Use up to 6 different images –
set at the ad level
@TINACPOWELL 5

6. Facebook Ads
Format: 3.
Collection
ENCOURAGE SHOPPING BY DISPLAYING
ITEMS FROM YOUR PRODUCT CATALOG—
CUSTOMIZED FOR EACH INDIVIDUAL.
@TINACPOWELL 6

7. Facebook Ads
Format: 5.
Carousel
USE MOTION, SOUND AND TEXT TO TELL
YOUR STORY BEAUTIFULLY ON ANY
CONNECTION SPEED.
@TINACPOWELL 7

8. Facebook Ads
Format: 6.
Canvas
LET PEOPLE OPEN A FULL -SCREEN,
MOBILE-OPTIMIZED EXPERIENCE
INSTANTLY FROM YOUR AD.
@TINACPOWELL 8

9. Facebook Ads
Format: 7. Lead
Generation Ads
LEAD ADS ON FACEBOOK AND
INSTAGRAM HELP YOU COLLECT
INFO FROM PEOPLE INTERESTED IN
YOUR BUSINESS.
@TINACPOWELL9
CAN BE IMAGE, VIDEO,
OR CAROUSEL

10. Facebook Ads Format: 8. Offers
Offers are discounts you can share with your customers on
Facebook.
Make discounts substantial – Free items or discounts with at
least 20% off
Use an engaging image – People with the product vs the
product itself
Set a reasonable expiration date – ideally 7 days
@TINACPOWELL 10
CAN BE IMAGE, VIDEO, OR CAROUSEL

11. Facebook Ads Format:
9. Post Engagement
Most Page posts on Facebook can be boosted to deliver more
likes, comments, shares, and photo views.
1. Ads will reach more people who like your page
2. New audiences you choose based on: location, age,
gender and interest
@TINACPOWELL 11

12. Facebook
Ads Format:
10. Event
Responses
EVENT RESPONSE ADS CAN BE
USED TO PROMOTE
AWARENESS OF YOUR EVENT
AND DRIVE RESPONSES.
CAN BE IMAGE OR VIDEO
@TINACPOWELL 12

13. Facebook Ads
Format: 11.
Page Likes
PAGE LIKES ADS CAN BE USED TO DRIVE
USERS TO LIKE YOUR PAGE.
@TINACPOWELL 13
CAN BE IMAGE OR VIDEO

14. Follow me on Twitter
@tinacpowell
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