Social Media Portfolio


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Social Media Portfolio

  1. 1. LEAH M. SCHKLARSocial Media Butterfly & Online Community Curator
  2. 2. SPECIALTIES• Digital Marketing • Community Engagement Campaigns • Basic HTML• Social Media & Web • SEO & SMO Strategy • Google Analytics &• Branding Management Webmaster Tools• Copywriting & Blogging • Multiple Social CRM• Email, Mobile, Video & Platforms Social Marketing • Social Media Instruction• Digital Project & Public Speaking Management
  3. 3. EXPERIENCE Management of 300+ Facebook pages, 15 Twitter accounts, 2 blogs, and multiple online communities and groups Leading interactive and informational sessions to instruct groups not only how to use social media but how to incorporate it into all aspects of their organization Developing digital media strategies to include marketing, promotion, engagement, education and community building Ensuring language, tone and content over all social media and digital marketing campaigns are in line with mission and brand Incorporation of advanced social media analytics into development and implementation of strategies
  4. 4. EXPERIENCE Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Wikis, Tumblr, Meetup, WordPress, StumbleUpon, Yelp, FourSquare, Redditt, Instagram Online Forums and Blogging Webinars and Twitter Chats Partnership Development Strong Knowledge of the Higher Education Demographic
  5. 5. SUCCESSESWithin Leah’s first year at The National Society ofCollegiate Scholars: The national Facebook page grew from 20,000 “likes” to 50,000 “likes.” @NSCS tripled its followers and quadrupled the number of tweets sent weekly. A blog was started and now has 60 regular contributors, 23 partnerships and is steadily increasing in number of site visits. NSCS was awarded “Best Social Media” at the Association of College Honor Societies Conference.
  6. 6. SUCCESSESThe NSCS Summer Success ChallengeThe S2 Challenge was a 12-week programthat took place June-August 2012.Throughout the program, NSCS membersinteracted through social media andcompleted challenges that helpedprepare them for the upcoming year aswell as well as reflect on their pastsemester.Points and prizes were awarded weeklyand at the end of the 12 weeksscholarships were rewarded to the top 3 Press releases and articles:participants with the most points. University of West GeorgiaThere were over 700 registered participants The Daily Utah Chronicleand the S2 Challenge was such a success The Hays Daily Newsthat multiple case studies have been doneon the program.
  7. 7. SUCCESSES#FixYoungAmericaThe #FixYoungAmerica campaign is led bythe Young Entrepreneur Council (YEC) tospread the word and provide solutions toend youth unemployment. NSCS partneredwith YEC to mobilize their nearly 300chapters and large membership base toget involved, spread the word and attractother friends and organizations with theultimate goal to gain the attention andsupport of Stephen Colbert to#FixYoungAmerica. Press: The Daily Beast ArticleThis campaign was executed primarily via Video Coverage Articlesocial media that included flash mob Mashable Articletweets, Facebook contests, blogging,Twitter chats, and Pinterest pinboards.
  8. 8. SUCCESSESThrough social media research, outreach, interaction andnetworking Leah has created multiple college, educationand blogging groups that work together on social mediacampaigns, blog stories, promotion and brainstormingsessions: The College Blogs and Online Communities Group TalkNerdy2Me Writers NSCS Social Media Ambassadors NSCS Member Advisory CouncilThrough these strategies she has also solidified NSCS’position as an expert in college life and as a resource for allthings Gen Y.
  9. 9. SPEAKING EXPERIENCELeah has presented on these topics both individually andon panels at higher education and social mediaconferences: Social Media Engagement and Strategy Brand Development Digital Marketing Blogging Maximizing Social Media for Career Development
  10. 10. CONFERENCE ATTENDANCE & TRAINING SxSW Interactive DCWEEK NASPA Tech - Presenter Blog World and New Media Expo Social Media Business Summit Social Media Strategies Summit Social Fresh Nonprofit Leadership Series – Workshop Leader & Presenter HootSuite University Completion
  11. 11. Facebook Twitter LinkedIn Google+ BlogSlideShare Pinterest About.Me LEAH M. SCHKLARVizualize.Me Social Media Butterfly & Online Community Curator