Crush Social: Mesiti Case Study

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Crush Social came alongside Mesiti Enterprise to construct a social media strategy. They specialize in events and were looking for creative ways in which to engage attendees.

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Crush Social: Mesiti Case Study

  1. 1. SOCIAL MEDIA TEAM CASE STUDY MESITI - AM/PM ENTERPRISE
  2. 2. MESITI CASE STUDY • The goal of the Mesiti campaign was to increase event registrations (which translates to event sales), build Facebook page and increase community engagement. • The Mesiti team looked to Crush Social to create responsive ad design for the purpose of increasing event registration. Additionally, Crush Social built a social media strategy with the goal of raising engagement levels (brand loyalty).
  3. 3. MESITI DETAILS • Create Facebook custom audiences for hyper targeted ad design as well as website custom audiences for re-marketing. • Social media strategy and content design to speak to the engaged audience. Developed user and buyer profiles. • Community development to engage and build a stronger community/brand equity. (see example #3 comment)
  4. 4. MESITI RESULTS • Increased event registrations by 45% and responsible for 44% of total event sales. • 212% increase in Facebook testimonials to be used in future marketing campaigns. • Ad spend CTR increase of 321%.

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