Analysis of my survey results- Introduction Analysis of question 1 & 2 answers Analysis of question 3 & 4 answers Analysis of question 5 & 6 answers Analysis of question 7 & 8 answers Analysis of question 9 & 10 answers Evaluation

1. MARKET RESEARCH
Analysis of survey results

2. INTRODUCTION
I carried out market research on an online questionnaire site called
‘Survey Monkey’. I emailed my designed questionnaire to a diverse
age group of audiences, as to gather a variety of opinions. Even
though my target audience is teenagers, I wanted to interview people
of older ages as they are more knowledgeable with cinematic effects
displayed in short movies and can give me useful feedback.
Plus by asking younger audiences (10-15 year olds) to fill out the
questionnaire I was able to see what the most effective and obvious
aspects of films and how they appeal to young minds. By being more
informed about audiences preferences I will be able to broaden the
appeal of my movie to the masses. My aim for this task is to analyse
the information in order to successfully promote, distribute and exhibit
my short film to my target market.

3. MARKET RESEARCH
I used ‘Survey Monkey’ to create a questionnaire about short films. I
gave the survey a wide range of ages as to get a broad understanding of
what todays audiences look for in a short film. Although my target market
is the younger generation- 13-19 year olds (which is the majority age of
the candidates) I also wanted to see what the more experienced
respondents opinions were, in order to make my film appealing to a vast
audience and to gain knowledge and ideas.
I had a mixture of people taking my questionnaire, some experienced and some
not. I found that the younger ages hadn't watched many short films, where as the
elder viewers had. This is another reason why I decided to interview audiences of
all ages. The majority had watched 1-10 but 10% had seen over 30 short films.

4. MARKET RESEARCH
This question asked the participants to rate out of 5 (1 being the most
important, 5 being the least) what they think would create an effective short
film. They had to chose between; a unique story line, the director, the
setting, the format and the cinematography. There was a mixture of answers
but it can be seen that a unique story line and cinematography are the two
most important aspects needed in order to create an effective short film.
With this information I will develop on my choice of shot types and work on
the uniqueness of my storyline.
Question 4 identifies, preferably, how long the audience would like a short
film to be. My exam specifies that my short film has to be around 5 minutes,
this corresponds with the length of time the audience voted- 3-5 minutes.

5. MARKET RESEARCH
I wanted to find out what interests the audience. So that I could be sure that
I was creating a film that they would be intrigued by. Short films are quite
different from feature length ones, the message of the film needs to be
conveyed in a limited amount of time. Which is why some peoples tastes in
short films differ from what they want to see at the cinema. After analysing
the data it can be concluded that topics involving: a problem (such as
bullying) or inspiration (like ‘what is happiness?’) are the most popular.
In order to market and advertise my film effectively I need to know what
mediums my target audience watches short films on. Judging by the graph
50% of my audience view short films online. This means that, along with my
website and postcard, I will look into advertising my short film in online
places such as YouTube and Vimeo.

6. MARKET RESEARCH
Where audiences hear about new films is an important question to ask as it will
help me pin point how I would market my film in order for audience to hear about
it. Surprisingly 30% read about new and upcoming films in newspapers and
magazines and 30% watch trailers. This lead me to think, I could invite a critic to
watch and write a review on my short film. Or I could consider making a trailer,
yet trailers gives away all the best bits of a movie and if my film is limited to 5
minutes, a trailer could spoil the over all enjoyment of my film.
Music is one of the most important aspect of film making. I wanted to know what
instrument is the most emotive to audiences. A number of people voted for the
piano. I have a piece of music in mind for my film, it is an intense piano piece that
would appeal to my target audience. It is composed by AudioMachine, which is a
professional company that creates trailer music for big budget films. I will email
them and ask if I could have the copyright authority to use it in my film.
https://www.youtube.com/watch?v=FKKHzLTrF9w

7. MARKET RESEARCH
As my film is about a teenage girl is in a coma I wanted to know if this would
stimulate emotions from my audience. It is a close call as no one wants to see
anyone at any age be ill but the results reveal that they would be most upset if the
saw a teenager ill. My interviewees later explained that they felt that teenagers have
their whole lives ahead of them (compare to the older ages) and they are old
enough to understand what is happening to them (compared to the younger ages).
As my target market is 13-19 year olds having a character around the same age as
them will make my film relatable and even more emotive.
And finally I wanted to view the films that the correspondents have watched and
recommended as to see what interests them and so that I could get some ideas. As
the younger interviewees hadn't watched any short films other that Disney ones, I
concentrated on what the 41-70 olds had to say. Interestingly one recommended
‘2+2=5’ which is a short film that illustrates the capacity of adult influence and the
adversaries of standing up for what you believe in, it was a powerful short film that I
enjoyed and have taken some ideas from.

8. EVALUATION
I have taken away many things from this questionnaire concerning audience inclinations
in reference to- storyline, advertisement and musical taste. I have learnt that I must use
a variety of shot types and work on the unique elements of my storyline. This must align
with the appealing topics of- a problem (such as bullying) or an inspiration (like ‘what is
happiness?’).
My film topic combines the two, as it is about a teen girl who is cyber bullied and the
meaning of life. In collaboration with my website and postcard, I will look into advertising
my short film on sites such as YouTube and Vimeo, due to the survey results for
question 6 revealing that viewers watch short films on these websites. Another place
where they hear about short films is in written articles, which sparked up the idea of
inviting a critic to watch and write a review on my short film. However this could be
difficult as my film is not a block buster or made by a well known production, causing
this idea to be far fetched. Yet I could consider making a trailer, this could spoil the over
all impact of my film as viewer would be expecting of the outcome.
I think I will use a Piano piece for my sound track due to audiences voting for piano as
the most emotive instrument. And I am now reassured the age of my main character is
appropriate as my target market is 13-19 year olds voted that having a character around
the same age as them will make my film relatable and even more emotive.