The document discusses Facebook's new Reach Generator tool which allows small businesses to significantly expand their social media reach. It guarantees reaching 75% of fans per month and 50% weekly, compared to the average of 16% currently. The Reach Generator works by promoting business posts and ads to all fans' newsfeeds simultaneously, maximizing viral sharing. It provides enhanced reporting and opportunities to test different content and time periods. Using the Reach Generator and engaging fans daily is positioned as a game-changing way for small businesses to grow through social media marketing.

1. Expand Your Small
Business Reach

2. Expand Your Small Business Reach!
Social media consulting firms are often
handed a “wish list” when first
approached by small business owners. It
typically goes something like this…

3. “I’d like to expand my social media
marketing reach by four or five times,
get top billing among clients, stay in
constant contact with clients, enhance
visibility in the community, implement
mobile marketing and have a guarantee
that 75 percent of people will see my
advertisements each month…oh yeah, I
don’t have the time or staff to handle any
extra work”.

4. Sound familiar? Before you chuckle and
write this off as nothing more than
wishful thinking – imagine the type of
response a company would get if they
could actually deliver on that promise
consistently. What if I were to tell you it
IS possible and in fact, chances are good
that your competitor is already hiring a
social media consulting firm to start work
on exactly this type of campaign.

5. Not only is all this actually possible but
thanks to the Facebook Reach Generator,
the entire social media marketing sphere
is getting ready to explode beyond
anything that anyone has seen or
experienced.

6. Be Seen Again and Again and Again
The Reach Generator boasts some
impressive statistics sure to make any
small business owner swoon with
delightful anticipation; according to
Facebook, the average small business
owner only reaches about 16 percent of
their fans each week.

7. Not bad given the size of the premier
social networking site and quite
impressive when compared to traditional
marketing methods like magazine
advertisements, direct mail, radio or
even television.

8. On the other hand, 16 percent still leaves
a lot of room for improvement…and
improve they have! Facebook’s Reach
Generator guarantees to reach 75
percent of fans each month and is
expected to reach 50 percent of fans
weekly. Wow!

9. More Connected = More Spending
The advantages don’t stop with mere
exposure. Although being seen has clear
advantages, according to research
conducted by Facebook, the “always on”
connection has yet another result; the
more connected the consumer, the more
they spend. On average, Facebook fans
have been found to spend 2x’s more with
a business than non-fans.

10. Impressive by any standard but expected
to grow even more as fans actively
engage directly with small business
owners in more exciting ways. In fact,
the volume of engagement as evidenced
by the number of “likes”, comments and
shares nearly doubled after the
implementation of Reach Generator.

11. Enhanced Tools & Better Tracking
Additional benefits associated with the
Reach Generator include customized
monthly reports that show the reach,
engagement level and brand tracking in
detail.

12. How Reach Generator Works
So, how does this miracle machine
actually work? It’s a powerful idea with a
relatively simple method of
implementation which only adds to the
overall attraction.

13. Reach Generator allows business owners
to place a photo and Page Post on the
designated small business Facebook site
while simultaneously showing up as a
Sponsored Story on the homepage of
your fan.
Now each fan becomes an advertising
medium to all of their friends and
connections as they interact or engage
with the original message.

14. In order to maximize the impact,
Facebook suggests one post per day.
This ensures proper distribution to all
fans without saturating the fan base. The
“core” of each message will consist of the
first 90 characters so the KISS method
applies (Keep it Simple Stupid). Last but
not least, use page Insights to determine
the peak hours of your individual
audience.

15. If in doubt, start out with peak periods
between 9PM and 10PM and measure the
response but remember, different
industries have very distinctive peak
periods. For example, restaurants tend to
peak between 7 AM and Noon while
retailers are able to enjoy an additional
two hours until the 2 PM peak.

16. Not only is it important to try out
different time periods, but by using
Facebook Insights, it’s possible to use
A/B testing on different messages to
determine optimal response rates within
different segments of your audience.
This is especially useful if your business
caters to more than one type of client
demographic, location or offers a variety
of services and products that appeal to
many different consumers.

17. A Game Changer
 Facebook’s foray into a new generation of
advertising methods is a true game
changer and a radical departure from
traditional marketing. In the not so distant
future, advertisements will not be
considered “necessary evils” like watching
a commercial on television in order to view
the remaining five minutes of a show…but
rather a conversation about a product or
service which informs viewers which of
their friends are trying or buying.

18. Rather than ad copy, testimonials and
comments written by fans will be used to
attract attention and increase buy-in by
people with known affiliations.
The emphasis is on viral, user generated
content rather than traditional
advertising. Once again, the statistics are
impressive.

19. Early testing demonstrates user
generated “ads” are 80 percent more
likely to be remembered than traditional
ones and viewers are 4x’s more likely to
purchase a product or service when
suggested by a friend.

20. How Do I Get It?
Reach Generator it is currently available
to a limited number of large clients but is
expected to become widely available to
small business owners very soon. Social
media consulting firms are receiving a
great deal of interest and competition is
expected to be fierce for campaign
creation.

21. Any small business owner contemplating
the use of Reach Generator should begin
working with their social media
marketing firm today in anticipation of
the upcoming campaigns.
Fiind the social media agency that can
offer you the best
social media consulting here:
www.maximizesocialmedia.com