This document provides tips for creating effective email marketing campaigns. It recommends (1) teaching customers how to whitelist your email address so messages go to their primary inbox tab, (2) keeping emails simple with one link and no images, and (3) asking customers to set up a filter to route your emails to the primary tab. It also stresses the importance of a clear call to action and informative subject lines that tell readers what to expect in the email.

1. To Create Killer Email Campaigns
3 Quick Tips
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2. Let's take a look at some best practices for reaching your
customers with brilliant email marketing campaigns.
Roughly 2.4 billion people worldwide are connected to
the internet and 85 percent of them use email.
Only 73 percent of online adults use social media.
Social marketing is an important component of every sales strategy, but don’t
forget to also target people who prefer email over Instagram.

3. Be aware of email filters.
Most email clients have filter options that allow users to sort email according to
type for easier batch processing but recent changes to Gmail’s tabbed interface
takes filtering to a whole new level.
The latest customization features recognize social notifications,
newsletters, and other non-essential messages and route them into
pre-made folders users can view at their convenience.
It’s a boon for users, but it doesn’t have to be a bust for marketers.

4. 2. Leaving out images and having no more than one link per
email often helps land messages in their subscribers’
Primary tab.
To avoid having your newsletters and sales-oriented messages
automatically shifted into one of Gmail’s background tabs
1. Teach your customers how to make sure the emails they
request from your company show up in their Primary
message tab
A simple “make sure you whitelist this address” message may get the job done,
but don’t be afraid to take things a step further and craft a step-by-step tutorial
on your company blog and include the link in all your messaging.
That’s because Gmail’s algorithms often assumes link- and picture-laden emails
are either spam or promotional content.
3. The best solution is to ask your customers to set up their filter to
route your messages to the Primary tab themselves so they don’t
miss anything.
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5. Call out that call to action.
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Tip!
Prominently display a CTA button near the top of the page or refer to it at least
once per paragraph in your overall message.
Or try a combination of both.
Tip!

6. Use smart subject lines.
The subject line of your email is like the front door to
your business -- it should look interesting and inviting.
Choose informative and descriptive wording
over clever or quirky.
Your subject line should tell readers what’s contained in your message.
Use an email marketing service like Benchmark to
gather analytics that will help you determine which
subject line had the best success rate and tailor
future subject lines accordingly.
Not make them guess.
Many marketing professionals swear by A/B
split testing which involves sending out identical
emails with different subject lines.
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7. Given the popularity of social networking today, it’s
easy to forget that not everyone has a Twitter or
Facebook account.
Some people have privacy concerns while others simply don’t want
to worry about yet another internet-based account to monitor every
day.
Some of your customers won’t hear your social media messages so
be sure to meet them where they are -- in the inbox.
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