6. Poster From the creators of
similar successful films
in order to appeal to fans
of knocked up and the
40 year old virgin
The logo is kept
the same
throughout all
posters, trailers The clothes that the
and other forms of characters are
advertising, this wearing are not
helps create a what you
stereotypically
brand identity. It’s
expect to see
the biggest and teenagers wearing
brightest font on and are ‘uncool’
the poster and is in which fits in with the
bold sans serif font. theme of the film
It also has a retro and is also comical
for the audience.
look fits in with the
Same clothes for
theme of the film DVD covers, posters
and in trailer.
Credits of actors and producers at bottom of
the poster, this is conventional for a movie
poster. It also gives information about the
release date here.

7. Superbad uses the same logo in all
posters, trailers and DVD covers which
helps create a brand identity that an
audience will instantly recognise. The
characters are also shown in the same
clothes for most posters, DVD’s and trailers
which makes them more recognisable for
the audience.