Slides from a recent webinar (December 2011) done in collaboration between Ogilvy and Facebook about what the recent changes to Facebook mean in Asia. The media sponsor of the Webinar was The Wall Street Journal Asia and the platform sponsor GoToMeeting.

1. Facebook for
Business in Asia
Building Essential Connections
Presented by:! Audio: ! Exclusive Media Partner:! Powered by:!
You can listen to the presentation using your
computer speakers Facebook for Business in Asia

2. Speakers
Thomas Crampton Erik Johnson
Asia-Pacific Director Social Media Vice President Asia-Pacific
Ogilvy & Mather Facebook
@thomascrampton
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Facebook for Business in Asia

3. Questions & Comments
@ogilvyasia!
or!
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Facebook for Business in Asia

4. Question
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Facebook for Business in Asia

5. Agenda
1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business:
The Numbers Your Life Story Share Your Story Brands & Fans
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Facebook for Business in Asia

6. Agenda
1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business:
The Numbers Your Life Story Share Your Story Brands & Fans
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Facebook for Business in Asia

7. Facebook connections are happening on a
massive scale
800M 350M
People on Facebook
Facebook mobile users
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Facebook for Business in Asia

8. Facebook for Business in Asia

9. Agenda
1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business:
The Numbers Your Life Story Share Your Story Brands & Fans
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Facebook for Business in Asia

10. The Facebook Profile
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Facebook for Business in Asia

11. New Timeline = Deeper connections
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Facebook for Business in Asia

12. Brands empowering people to tell their stories
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Facebook for Business in Asia

13. Agenda
1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business:
The Numbers Your Life Story Share Your Story Brands & Fans
AC"
Facebook for Business in Asia

14. Today, and every day…
2B 500M 250M
posts are liked and users log in photos are
commented on uploaded
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Facebook for Business in Asia

15. The flow of life via the ticker
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Facebook for Business in Asia

16. People telling their stories through apps
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Facebook for Business in Asia

17. Question
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Facebook for Business in Asia

18. Agenda
1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business:
The Numbers Your Life Story Share Your Story Brands & Fans
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Facebook for Business in Asia

19. Deeper connections
Marketers can send more relevant messages to people
based on things they care about
Erik adds a movie app to his A movie studio can now target ads to
Timeline, and starts sharing the the people who have added a movie
movies he’s watching with friends app and are watching comedy movies
Sponsored
A Movie Studio
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Facebook for Business in Asia

20. More opportunities for people to talk about
your business
Fidji Simo cooked recipes
via Recipe Box
Fidji Simo cooked a Roast
Chicken via Recipe Box
Ticker Timeline News Feed
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Facebook for Business in Asia

21. Make sure people see conversations about
your business
Sponsored Stories
Fidji listened to a song Fidji listened to a song
Fidji engages with your Fidji’s friends can see a With Sponsored Stories, you can
app; she listens to a song, story about it in their make sure that Fidji’s friends will
reads a book or adds a Ticker or News Feed. see this story by showing it on the
product to her wishlist. right-hand side of Facebook.
!A"
Facebook for Business in Asia

22. Premium Page Post Ad
Reach people and their friends
• Post on your Page
• Make the post into
an Ad that can
appear on the
Home Page
• Ads will expand for
fans and friends of
fans
!!"
Facebook for Business in Asia

23. Find out what people are talking about
!C"
Facebook for Business in Asia

24. Facebook for Business in Asia
Enable users to “show off” the
Open activities associated with your
Ads brand, even if those activities
Graph do not take place within the
walls of Facebook
Turn Page content into ads
that display how a person’s Ticker Apps
friends have engaged with Connect with View a live
your brand people at their stream of
interest points consumer
and amplify the activities and
interactions how people are
Timeline across their interacting with
networks your brand
Tell your story and
Access a deep-dive analysis of Page
share a more complete
performance that allows you to learn more
picture of the brand
about your audience and optimize content
Insights
Facebook for Business in Asia

25. The Most Awarded Social Media Agency in APAC
Wommy (GLOBAL) Digital Media Awards (APAC)
• 2011: Momentum Awards – Bronze • 2011: Best Use of Social Media – Bronze
The Holmes Report Awards Click Awards
• 2011: APAC Digital Consultancy of the Year • 2010: Integrated Marketing
Digital PR Awards WPPed Cream Awards
• Best Online Community – Won • 2010: Best Consumer Marketing
• Best Digital Marketing Campaign – Honorable Mention
ITSMA Marketing Excellence Awards
• Best Social Network Campaign – Honorable Mention
• 2010: Most Effective Public Relations (Diamond)
Sabre Awards
Ogilvy Professional Achievement Awards
• Global Digital/Social Consultancy of the Year
• 2010: Best in Digital Influence (Taiwan)
Marketing Magazine • 2010: Best Specialized Marketing (Shanghai)
• 2011: Digital Agency of the Year • 2010: Best submission for 30th anniversary
competition (Hong Kong
• 2011: Creative Agency of the Year
• Best Use of Media – Integrated Microsoft Marketing Awards
• 2010: Social Media Marketing in Asia Pacific
Asia Pacific PR Awards
• 2010: Best Use of Digital x 3 Atticus Awards
• 2009: Best Use of Digital • 2010 Best Digital Influence Essay
IBM Global Best Practice Awards IPA Effectiveness Awards
• 2011: Excellence in Creativity and Execution in Social • 2010: Bronze award for “How Branding Generated
Media, Innovate India 2011 Sales, Even in a Recession”
• 2010: Best CFO Case Study (Silver)
Asia Marketing Effectiveness Awards
• 2010: Best Impact in Regional Activity Using Social Media
(Bronze) • 2010: Most Effective Public Relations
• 2010: Values Award
Presented by:! Audio: ! Exclusive Media Partner:! Powered by:!
Listen to the presentation using your computer
speakers. Facebook for Business in Asia

26. CONTACT
Thomas Crampton
Asia-Pacific Director | 360° Digital Influence
Ogilvy & Mather
p +852 6397 1662
e thomas.crampton@ogilvy.com