Planet of the Apps          Utrecht, January 12, 2011Herman Kienhuis (@kienhuis), BusDev Sanoma Media
Sanoma Media: leading multi-media company  in the Netherlands
• Mid-sized European media group •  Founded and headquartered in Finland •  Focused on Media and Education •  Present in F...
Sanoma Media NL
#1 Consumer magazine publisher 115,508,778 copies sold in 2010
#1 Online publisher
#2 Commercial broadcaster                                  10%                   3.5%                  3.1%           2010...
Smartphone & tabletadoption is changing the Dutch media landscape
OPEN   REALTIME   MOBILE   PERSONALbelofte komt uit!                                          source: Morgan Stanley
OPEN      REALTIME   MOBILE   PERSONAL           3 Voorwaarden•  Beschikbaarheid van devices: premium handsets geschikt vo...
OPEN       REALTIME   MOBILE   PERSONALNL smartphone adoption growing to          50% in 2012        % Smartphone adoption...
OPEN   REALTIME   MOBILE   PERSONAL        Apps drive it                                                Android           ...
OPEN   REALTIME   MOBILE   PERSONAL                    Why Apps?• Developers community: 500k apps (150k for iPad)• Easy di...
OPEN   REALTIME   MOBILE   PERSONALwhat mobile devices can  Sensor of physical world:  • image(e.g. barcode) recognition: ...
Image recognition
Voice recognition
OPEN   REALTIME   MOBILE   PERSONALHardware becoming software
OPEN   REALTIME   MOBILE   PERSONALHardware becoming software
OPEN       REALTIME   MOBILE   PERSONAL   Mobile advertising growing upSource: eMarketer, Sep 2011
OPEN     REALTIME    MOBILE       PERSONALMobile advertising growing upMobile messaging      Mobile search        Mobile d...
OPEN   REALTIME   MOBILE   PERSONALMobile advertising growing up
OPEN   REALTIME   MOBILE   PERSONAL   M-commerce?
OPEN   REALTIME   MOBILE   PERSONAL   M-commerce?
OPEN   REALTIME   MOBILE   PERSONAL                    NFC
OPEN   REALTIME   MOBILE   PERSONALbeyond the phone
OPEN   REALTIME   MOBILE    PERSONAL       A new category of comfortable            computing devicesEntertainment/      I...
OPEN   REALTIME      MOBILE     PERSONALiPad sales faster than iPhone                                                  15 ...
OPEN   REALTIME   MOBILE   PERSONALStrong uptake of iPad sales (>700.000)           and usage in NL                       ...
OPEN         REALTIME       MOBILE        PERSONAL             Changing media consumption phone                          c...
OPEN       REALTIME         MOBILE        PERSONAL intense household usage of iPad                                    How ...
OPEN   REALTIME      MOBILE       PERSONALintense household usage of iPad               Source: Sanoma iPad user survey 2011
Sanoma Media:" taking the lead insmartphone & tablet app development
Speed up       Fund &investment      guide                                     Share     Create                           ...
Learning by   doing
Sanoma & Apps         >60 apps published                                           Accelerated app                        ...
Sanoma & Apps4.3 mln downloads so far (in NL)
Flagship: NU.nl apps(>2 mln downloads, >250 mln pageviews/mnth)                                    source: GfK
€2.39 in-app   €2.39 in-app   free      €0.79          €2.39    free       free          €0.79     free
The Dutch Digital magazine store
Q&A@kienhuis/hermankienhuis/kienhuis
Sanoma Planet of the Apps by Herman Kienhuis @ NS
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Sanoma Planet of the Apps by Herman Kienhuis @ NS

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Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.

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Sanoma Planet of the Apps by Herman Kienhuis @ NS

  1. 1. Planet of the Apps Utrecht, January 12, 2011Herman Kienhuis (@kienhuis), BusDev Sanoma Media
  2. 2. Sanoma Media: leading multi-media company in the Netherlands
  3. 3. • Mid-sized European media group •  Founded and headquartered in Finland •  Focused on Media and Education •  Present in Finland, Netherlands and Belgium and Russia & Central Eastern Europe• Leading media company in the Netherlands •  #1 Dutch magazine publisher (Hoofddorp) •  #1 Dutch online publisher (Amsterdam-West) •  #2 Dutch Commercial TV broadcaster (Amsterdam-East): SBS6, Net5, Veronica
  4. 4. Sanoma Media NL
  5. 5. #1 Consumer magazine publisher 115,508,778 copies sold in 2010
  6. 6. #1 Online publisher
  7. 7. #2 Commercial broadcaster 10% 3.5% 3.1% 2010 viewing shares
  8. 8. Smartphone & tabletadoption is changing the Dutch media landscape
  9. 9. OPEN REALTIME MOBILE PERSONALbelofte komt uit! source: Morgan Stanley
  10. 10. OPEN REALTIME MOBILE PERSONAL 3 Voorwaarden•  Beschikbaarheid van devices: premium handsets geschikt voor mobiel internet – in 2008 2 mln in omloop in Nederland; nieuwe standaard gezet in 2007 door de introductie van de apple iphone Beschikbaarheid van transparante, betaalbare toegang: flat fee data abonnementen gestart door T-mobile (web ‘n walk) in 2007, gevolgd door andere aanbiedersBeschikbaarheid van content: websites en applicaties geschikt om te consumeren op een klein scherm (met touchscreen)
  11. 11. OPEN REALTIME MOBILE PERSONALNL smartphone adoption growing to 50% in 2012 % Smartphone adoption by market NL NL data: telecompaper
  12. 12. OPEN REALTIME MOBILE PERSONAL Apps drive it Android iPhone m.nu.nl Source: Sanoma Media
  13. 13. OPEN REALTIME MOBILE PERSONAL Why Apps?• Developers community: 500k apps (150k for iPad)• Easy discovery and installation: App Store• One click payment: iTunes• Customizable: Personal, Social• Esthetic Experience: Apple UI • Speed and accessibility• Native use of device capabilities: GPS, compass, accelerometer, tilt-sensor, microphone, camera
  14. 14. OPEN REALTIME MOBILE PERSONALwhat mobile devices can Sensor of physical world: • image(e.g. barcode) recognition: Shopsavvy, Kieskeurig, Layarvision • location:" Nike+, Foursquare, TomTom • sound:" Shazam, ABC’s Grey’s Anatomy app • movement:" SleepCycle, Stappenteller
  15. 15. Image recognition
  16. 16. Voice recognition
  17. 17. OPEN REALTIME MOBILE PERSONALHardware becoming software
  18. 18. OPEN REALTIME MOBILE PERSONALHardware becoming software
  19. 19. OPEN REALTIME MOBILE PERSONAL Mobile advertising growing upSource: eMarketer, Sep 2011
  20. 20. OPEN REALTIME MOBILE PERSONALMobile advertising growing upMobile messaging Mobile search Mobile display ads Mobile videoTime targeting Device targeting Content targeting Location targetingClick to call Click to App Store Request form Coupon Click to buy
  21. 21. OPEN REALTIME MOBILE PERSONALMobile advertising growing up
  22. 22. OPEN REALTIME MOBILE PERSONAL M-commerce?
  23. 23. OPEN REALTIME MOBILE PERSONAL M-commerce?
  24. 24. OPEN REALTIME MOBILE PERSONAL NFC
  25. 25. OPEN REALTIME MOBILE PERSONALbeyond the phone
  26. 26. OPEN REALTIME MOBILE PERSONAL A new category of comfortable computing devicesEntertainment/ Information/ Entertainment/ Communication/Inspiration Productivity Creation MonitoringXL form Short form Medium form XS formPush Pull Pull PushTV/DVD Software/ Websites Apps/Websites Apps/WidgetsMovies/ Search/Social/ Ebooks/Photos/ Music/VideoGames Video Video CasualGamesHours Hours Quarters Minutes
  27. 27. OPEN REALTIME MOBILE PERSONALiPad sales faster than iPhone 15 mln iPads sold in first 3 quarters (vs. 4 mln iPhones in first 3 quarters)
  28. 28. OPEN REALTIME MOBILE PERSONALStrong uptake of iPad sales (>700.000) and usage in NL Source: Sanoma Media
  29. 29. OPEN REALTIME MOBILE PERSONAL Changing media consumption phone computer tablet 38% 53% 9% overall overall overall views views views In the morning, relative People reading on computers iPad readers read more newsreadership across all three consumer their greatest share of on the device at night thanplatforms ramps up quickly online news that way during the day during other times of day Computer Smartphone iPad Source: NU.nl (based on sample data)
  30. 30. OPEN REALTIME MOBILE PERSONAL intense household usage of iPad How much time do you spend At home, what is your primaryHow often do you use the iPad? computer that you use most on the iPad (on a day of usage)? often now? Source: Sanoma iPad user survey 2011
  31. 31. OPEN REALTIME MOBILE PERSONALintense household usage of iPad Source: Sanoma iPad user survey 2011
  32. 32. Sanoma Media:" taking the lead insmartphone & tablet app development
  33. 33. Speed up Fund &investment guide Share Create concepts scale new & code skillset >60 apps new $ Measure & Learn Develop & Learning market Build-up of by doing internal expertise
  34. 34. Learning by doing
  35. 35. Sanoma & Apps >60 apps published Accelerated app development program with Budapest devcentre started ‘Planet of the Apps’ program to speed up learning and development first first androidiphone app app
  36. 36. Sanoma & Apps4.3 mln downloads so far (in NL)
  37. 37. Flagship: NU.nl apps(>2 mln downloads, >250 mln pageviews/mnth) source: GfK
  38. 38. €2.39 in-app €2.39 in-app free €0.79 €2.39 free free €0.79 free
  39. 39. The Dutch Digital magazine store
  40. 40. Q&A@kienhuis/hermankienhuis/kienhuis

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