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  1. 1. 5 Secret Elements !for Luxury Brandsʼ ! Online Success !
  2. 2. Questions and Comments!@ogilvyasia! 5 Secret Elements ! for Luxury Brandsʼ ! or! Online Success !
  3. 3. Speakers@ThomasCrampton! @JohnStauffer!APAC Director! Regional Director, Hong Kong!Ogilvy Ogilvy
  4. 4. AGENDA! Silicon Valley Google and Voices! Facebook!Human-centered! Yammer and! Design! Facebook email!
  5. 5. !"#$%&&()*$!+,&$Stanford!"#$%&()*+,--+.%/,/0&123""34&2%"5-0"463/7328/73(
  6. 6. !"#$%&&()*$!+,&$Stanford Garth Saloner Tim O’Reilly Dean, Stanford Founder & CEO, Business School O’Reilly Media, Inc. Max Levchin Vice President of Engineering, Google Reid Hoffman Ramu Yalamanchi Executive Chairman Founder, Hi5 & Founder, LinkedIn
  7. 7. -)).#$Silicon Valley hits middle age
  8. 8. /,(#0))1$230&,*(#$The Wall, Food and More Food David O gilv woz ‘er y e Apple +Facebook?
  9. 9. /,(#0))1$4#()+$Analog Research Laboratory!"#$%&()*+--9&,.376"$6#72%"5-(
  10. 10. /,(#0))156$-),$The World 1 Billion Users
  11. 11. /,(#0))156$7*8$-),$Friends of Friends 642 million users friends friends of friends
  12. 12. Elements of the Next InternetMary Meeker Vision and How It Fits Asia
  13. 13. Creating Infectious ActionJennifer Aaker’s Dragonfly Effect
  14. 14. Design ThinkingThe Stanford Seven!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  15. 15. Design ThinkingEmpathizeHuman-Centered Design Process!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  16. 16. Design ThinkingDefine Compelling Needs and Insights!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  17. 17. Design ThinkingIdeate Explore A Wide Solution Space!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  18. 18. Design ThinkingPrototype Ideas Take Physical Form!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  19. 19. Design ThinkingTest Place Prototype in Userʼs Life!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  20. 20. -+,0$9):+$/,(#0))1$#3,&$*);<$Sign up on Facebook facebook.com/about/messages!
  21. 21. =)&*$>"#$?.&@9$A,33#+$B#>;)+1$*);<$Sign up on Yammer https://www.yammer.com/!
  22. 22. Any Questions? ! Archive of all presentations:! www.asiadigitalmap.com/training! Password: socialat! 5 Secret Elements ! for Luxury Brandsʼ ! Online Success ! Sign up for the social media email list: thomas.crampton@ogilvy.com!
  23. 23. 5 Secret Elements !for Luxury Brandsʼ ! Online Success !

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