1. Return & Refund
Policy

2. A Return and Refund Policy (1) is the page where
you - the owner of the ecommerce store or
online business - will inform customers about
your policies regarding returns and refunds.
(1) Link to https://termsfeed.com/return-refund-policy/generator/

3. Customers must be informed about what rights
they have in regards to refunds or returns.
The Return & Refund Policy is the page where
you can inform customers about this.

4. According to TrueShip study, over 60% of customers review a
Return & Refund Policy before they make a purchasing decision.
It’s the single most important page your ecommerce store
needs to have as it can affect your retention rate (2) .
(2) Link to https://termsfeed.com/blog/how-return-policy-affect-customer-retention/

5. What to include in
Return/Refund Policy

6. The best Return & Refund Policy you can have
is the simplest one.
Unlike a Terms and Conditions or a Privacy
Policy, a Return & Refund Policy doesn’t need
to cover many cases.

7. How many days customers have to return a product
How will customers receive the refund (credit or
replacement)
Who pays for shipping costs to return the product
If applicable, if you offer refunds for digital products or
in-app purchases
And so on
What you generally want to include in a
Return & Refund Policy:
1
2
3
4
5

8. Examples of
Return/Refund Policy

9. FiftyThree doesn’t have a page called
“Return and Refund Policy”, but “Pencil
Guarantee” (3) instead.
(3) Link to http://fiftythree-website-production.herokuapp.com/legal/pencil/guarantee/us

10. Calm the Ham’s Return and Refund Policy
(4) is very simple:
(4) Link to https://calmtheham.com/pages/shop-policy

11. ThemeForest sells digital products and they
place their policy on returns and refunds in
the “Envato Market Terms” page (5):
(5) Link to https://themeforest.net/legal/market

12. Download
Return & Refund Policy Template
Go to
https://termsfeed.com/blog/sample-return-policy-ecommerce-stores/
and download the template.

14. Credits
Icon from slide 1 created by Zlatko Najdenovski from Noun Project.