A return and refund policy is essential for ecommerce stores, informing customers of their rights regarding returns and refunds, significantly influencing purchasing decisions. It should include key details such as the return period, refund method, and shipping costs. Simple policies are best, with examples from companies like FiftyThree and Calm the Ham illustrating effective approaches.

1. Return & Refund
Policy

2. A Return and Refund Policy (1) is the page where
you - the owner of the ecommerce store or
online business - will inform customers about
your policies regarding returns and refunds.
(1) Link to https://termsfeed.com/return-refund-policy/generator/

3. Customers must be informed about what rights
they have in regards to refunds or returns.
The Return & Refund Policy is the page where
you can inform customers about this.

4. According to TrueShip study, over 60% of customers review a
Return & Refund Policy before they make a purchasing decision.
It’s the single most important page your ecommerce store
needs to have as it can affect your retention rate (2) .
(2) Link to https://termsfeed.com/blog/how-return-policy-affect-customer-retention/

5. What to include in
Return/Refund Policy

6. The best Return & Refund Policy you can have
is the simplest one.
Unlike a Terms and Conditions or a Privacy
Policy, a Return & Refund Policy doesn’t need
to cover many cases.

7. How many days customers have to return a product
How will customers receive the refund (credit or
replacement)
Who pays for shipping costs to return the product
If applicable, if you offer refunds for digital products or
in-app purchases
And so on
What you generally want to include in a
Return & Refund Policy:
1
2
3
4
5

8. Examples of
Return/Refund Policy

9. FiftyThree doesn’t have a page called
“Return and Refund Policy”, but “Pencil
Guarantee” (3) instead.
(3) Link to http://fiftythree-website-production.herokuapp.com/legal/pencil/guarantee/us

10. Calm the Ham’s Return and Refund Policy
(4) is very simple:
(4) Link to https://calmtheham.com/pages/shop-policy

11. ThemeForest sells digital products and they
place their policy on returns and refunds in
the “Envato Market Terms” page (5):
(5) Link to https://themeforest.net/legal/market

12. Download
Return & Refund Policy Template
Go to
https://termsfeed.com/blog/sample-return-policy-ecommerce-stores/
and download the template.

14. Credits
Icon from slide 1 created by Zlatko Najdenovski from Noun Project.