For Amazon vendors and sellers, operational management continues to be critical. Learn how you can accurately predict, forecast, procure, and fulfill on Amazon to optimize your operational strategy and balance your supply and demand.
How to launch your brand at Amazon under the tag of Amazon FBA PL, complete guide. What is Amazon and its models!
Difference between Amazon.com and Amazon Market Place.
Best Practices to launch Amazon PL product on Amazon.
How to do Sourcing for Amazon PL products from Chine?
How to do Keyword Research? How to Write Content for Amazon Product Listing?
How to launch your brand at Amazon under the tag of Amazon FBA PL, complete guide. What is Amazon and its models!
Difference between Amazon.com and Amazon Market Place.
Best Practices to launch Amazon PL product on Amazon.
How to do Sourcing for Amazon PL products from Chine?
How to do Keyword Research? How to Write Content for Amazon Product Listing?
Online Retailing, Amazon is the place where you can buy books or any other things through online. The case talks about EDN system which needed to be built by the Amazon's Europe to improve their business process in those Areas.
How to Create your First Amazon FBA Shipment?GoWebBaby
In this demo, we are going to show you how to create your first Amazon FBA shipment. Once you have your inventory listed, you will be able to create your first shipment.
- Launched August 2007
- Only operated in Seattle
- Initially, AmazonFresh’s value proposition emphasized “a great selection and great prices and a really convenient experience”
- Partnered with local merchants to sell their products
- Amazon tapped seasoned executives with experience in both e-commerce and retail operations to lead AmazonFresh
- Aimed to keep prices comparable to grocery stores
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
This is one the projects I have done on my Ecommerce training which is a "Product Research on AMAZON Project. Based with the criteria which are given we need to look for a product which complies the requirements using the different tools on product research such as AMZ Scout, Helium10, Jungle Scout and other tools. By using Google Trends we are able to see how the products are moving and understand how it is salable for the past 5 years. Through this project I have learned something that I can apply to my future clients.
I have participated in this presentation and it was a great work with indian Classmate, SCMHRD. Through this presentation you will receive information that how cobote works inside the company. you will learn more about the inventory system of the Amazon
AMAZON.COM’S EUROPEAN DISTRIBUTION STRATEGYHüseyin Tekler
Amazon.com, Inc., known as Amazon, is an e-commerce and cloud computing company based in the United States. Founded on July 5, 1994, by Jeff Bezos in Seattle, United States. It is the world's largest shopping site in terms of both total sales volume and market value. Considering that Amazon sales thousands of kinds of products in many countries, it is clear that there is a need for highly developed SCM. To start with, Amazon’s SCM has a strategic fit with its competitive strategy of being the retailer of choice for its customers. The combination of multi-tier inventory management, superlative transportation, and highly efficient use of IT, and its wide network of warehouses are all geared towards aligning its SCM with its competitive strategy. In this paper, a detailed review of Amazon's SCM will be made.
7 Amazon Failures that Nearly Killed My Business & How You Can Avoid ThemTinuiti
Amazon has redefined how brands sell online. Yet in the past few years, brands have pulled back from the marketplace, citing increased fees, counterfeiting, and relentless competition from abroad, leading to low profits and a “cheapening” of their brand experience. Tune in as I share the seven (almost) deadly sins that nearly killed my Amazon business after over a decade of selling on the platform as a top 100 seller.
2020 Amazon Updates to Advertising, Operations, & ReviewsTinuiti
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
Online Retailing, Amazon is the place where you can buy books or any other things through online. The case talks about EDN system which needed to be built by the Amazon's Europe to improve their business process in those Areas.
How to Create your First Amazon FBA Shipment?GoWebBaby
In this demo, we are going to show you how to create your first Amazon FBA shipment. Once you have your inventory listed, you will be able to create your first shipment.
- Launched August 2007
- Only operated in Seattle
- Initially, AmazonFresh’s value proposition emphasized “a great selection and great prices and a really convenient experience”
- Partnered with local merchants to sell their products
- Amazon tapped seasoned executives with experience in both e-commerce and retail operations to lead AmazonFresh
- Aimed to keep prices comparable to grocery stores
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
This is one the projects I have done on my Ecommerce training which is a "Product Research on AMAZON Project. Based with the criteria which are given we need to look for a product which complies the requirements using the different tools on product research such as AMZ Scout, Helium10, Jungle Scout and other tools. By using Google Trends we are able to see how the products are moving and understand how it is salable for the past 5 years. Through this project I have learned something that I can apply to my future clients.
I have participated in this presentation and it was a great work with indian Classmate, SCMHRD. Through this presentation you will receive information that how cobote works inside the company. you will learn more about the inventory system of the Amazon
AMAZON.COM’S EUROPEAN DISTRIBUTION STRATEGYHüseyin Tekler
Amazon.com, Inc., known as Amazon, is an e-commerce and cloud computing company based in the United States. Founded on July 5, 1994, by Jeff Bezos in Seattle, United States. It is the world's largest shopping site in terms of both total sales volume and market value. Considering that Amazon sales thousands of kinds of products in many countries, it is clear that there is a need for highly developed SCM. To start with, Amazon’s SCM has a strategic fit with its competitive strategy of being the retailer of choice for its customers. The combination of multi-tier inventory management, superlative transportation, and highly efficient use of IT, and its wide network of warehouses are all geared towards aligning its SCM with its competitive strategy. In this paper, a detailed review of Amazon's SCM will be made.
7 Amazon Failures that Nearly Killed My Business & How You Can Avoid ThemTinuiti
Amazon has redefined how brands sell online. Yet in the past few years, brands have pulled back from the marketplace, citing increased fees, counterfeiting, and relentless competition from abroad, leading to low profits and a “cheapening” of their brand experience. Tune in as I share the seven (almost) deadly sins that nearly killed my Amazon business after over a decade of selling on the platform as a top 100 seller.
2020 Amazon Updates to Advertising, Operations, & ReviewsTinuiti
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
How to Successfully Forecast on Amazon — Even During Year Three of Ecommerce ...Tinuiti
In this session, we partnered with ecommerce operations platform, Skubana, to help you navigate fulfillment + forecasting challenges, both on and off Amazon.
Life Instyle SME Breakfast Presentation on Amazon:
Friend, Foe, or Frenemy?
- What is Amazon, and what’s the hype around it?
- Amazon as a friend, foe, and frenemy
- How you can prepare and list on Amazon
- What the omni-channel journey looks like
- Q&A
Presented by:
Jeffrey Atizado - Joint Managing Director at SMB Consultants
Akul Dewan - Partnerships at TradeGecko
Susan Venables - Director at Juju & Co
Reach Maximum Profit this Amazon Q4 with Advertising & Operations PrepTinuiti
As Q4 approaches, do you have your inventory plans and advertising promotions in order?
With Amazon’s priority being the customer experience there is an increased pressure of vendor operational efficiency. Avoid chargebacks and maximize profitability by fine tuning your advertising strategy and managing vendor operations ahead of time. Get the most of your holiday inventory.
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
Day1: How to Execute A Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
How to Successfully Forecast on Amazon — Even During Year Three of Ecommerce ...Tinuiti
In this session, we partner with ecommerce operations platform, Skubana, to help you navigate forecasting + fulfillment challenges, both on and off Amazon.
Getting Started with Ecommerce for Food & Beverage Brands: Creating Your Chan...Christie Lee
Succinct analysis of ecommerce for food and beverage CPGs. If you're just getting into the space, I'll help you think about your online channel strategy. If you're selling online already, I share optimization strategies.
We'll cover:
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
Amazon Operations Q4 Prep in the Light of COVID-19 & Delayed Prime DayTinuiti
Many brands allow inefficient processes, lack of oversight, and poor inventory management affect their success on Amazon. Improving your operational health all starts with a better understanding of your data. After this session, you’ll be able to identify and minimize operational gaps that slow performance and cost money. Learn how you can improve your Amazon operations that are affected by COVID-19 and postponement of Prime Day. Ensure your Amazon operational foundation is set up for success with inventory management & planning, purchase order management, and warehouse efficiency.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Late-Breaking Amazon Tips for Black Friday & Cyber MondayTinuiti
Position your brand for end-of-year success on Amazon. Now is the perfect time for Amazon Sellers and Vendors to review catalogs, map our operational efficiencies, and make sure products are retail ready. Be strategic with your ad budget: retarget your Black Friday customers on Cyber Monday. Avoid the pitfalls that can hurt your bottom line. Employ these last-minute tactics for a strong finish on Amazon in the doozy of year that has been 2020.
The Most Pressing Amazon Operations Challenges — and How to Address ThemTinuiti
In this session, Tinuiti’s own ex-Amazonian walks through the four biggest operational challenges our clients face and how we’ve worked together to address them.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
The enhanced reporting and increased access to Amazon Business Analytics (ABA)—formerly, Amazon Retail Analytics—means that vendors can now unlock more powerful diagnostic reporting than ever before.
From performance over time, to traffic to your pages to conversions to sales, vendors can analyze many critical metrics to make informed, strategic decisions about their product portfolio and advertising activities.
Are you taking advantage of all of this data? In this webinar, we partner with ecommerce platform Linnworks to help vendors leverage this information and grow their business.
As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
Expanding Onto Seller Central: How & Why Amazon Vendors are Building an Integ...Tinuiti
More businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms on Amazon’s Marketplace. Each has their mutually exclusive advantages. Many brands wonder if going all Amazon 1P, 3P, or a mixture of the two is best for their business. Whether you are an Amazon Vendor or a Seller, expanding your catalog to two platforms is not without challenges of its own. Join our webinar as we evaluate how businesses are using both Vendor and Seller Central to manage their catalog and growth on Amazon and so you can determine if this approach is right for you. Learn how to gain tighter control over inventory, product pricing, and most importantly, flexible options to manage and scale your business.
Marketplace Strategy + Edgewater Research: New Amazon Research Trends and Wha...Dina Podnar
Marketplace Strategy hosted a webinar "New Amazon Research Trends and What They Mean for Your Brand's Strategy" in partnership with Edgewater Research. The webinar covers some of Edgewater's most recent industry insights, as well as what your brand can do to remain ahead of the curve.
Topics to be covered include:
-The Growth of Amazon Marketing Services
-The Rise in Amazon Private Label Brands
-The Future of Amazon Business
-Profitability (CRaP) Concerns
-A Prime Day Recap
Similar to Advanced Amazon Operations & Fulfillment Strategy (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
3. Today’s Logistics
Analicia Santaella
Partner Marketing Manager
Recording & slides will be sent
by end of week
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05
9. 9
Inventory and Fulfillment Best Practices
Vendors should be proactive in managing their inventory
● Direct Fulfillment: Allows Vendors to ship products from their
warehouses directly to Amazon’s customers. Contact Vendor
Support via case to request Direct Fulfillment (“DF”) access.
Vendors must create a DF catalog and update DF inventory
regularly (every 24 hours is recommended).
● Born to Run: (Vendor Initiated Orders) Allows Vendors to
request orders for a product. Amazon will review the
submission and - if approved - will buy up to that amount.
Units that do not sell within the sell-through period are
subject to returns or retention fees. Vendors can use this
feature to increase inventory position during new product
launches or marketing campaigns. For further questions,
open a case via Contact Us and select Born To Run as the
Issue Type.
Sellers must be mindful of FBA Restock Limits and
evaluate FBM feasibility
● FBM: Amazon’s continued inventory constraints have once
again resulted in a greater emphasis on Sellers having the
capability to fulfill orders themselves.
● Restock Limits: Amazon re-established FBA Restock Limits
in an attempt to more efficiently manage their own inventory -
the result is a new challenge for Sellers to manage.
Vendor (1P) Seller (3P)
10. 10
Restock Inventory Page: Limited Restock Tag and
Shipment Quantity Limits
● Maximum inventory level represents the maximum inventory
you can maintain at Amazon. You will not be able to create a
shipment that increases your inventory levels beyond this
threshold. Maximum inventory levels are calculated using
historical demand for your products.
● Utilization represents your current inventory at Amazon, which
counts against your maximum inventory level and helps
determine your maximum shipment quantity. It accounts for
your incoming shipments, inventory pending removals, and
inventory reserved for orders pending shipment.
Sendsmaller, more frequent FBA shipments of high-velocity ASINs
11. 11
Inventory Performance Index (“IPI”)
● Excess inventory percentage: the result of carrying too much inventory. This
decreases profitability due to storage fees and holding costs and therefore you
should be sure that you’re tracking your excess inventory percentage regularly in
order to maximize profitability.
● FBA sell-through rate: calculated by taking your units sold and shipped over the
past 90 days and dividing that number by the average number of units available
at fulfillment centers during that time period. You can improve sell-through by
creating or adjusting your advertising strategy, by creating a sale, by auditing the
product detail page, or by removing some of your inventory.
● Stranded Inventory percentage: stranded Inventory is inventory that is not
available for purchase due to a listing problem that has resulted in inventory
without an associated active offer. Amazon provides a “Fix listing” option which
goes on to detail the exact reason that your inventory has been stranded and
provides you with the steps to resolve the issue.
● FBA in-stock rate: the percentage of time your replenishable FBA ASINs have
been in stock during the previous 30 days, weighted by the number of units sold
for each SKU in the prior 60 days. When an ASIN is out of stock you should flag
that ASIN as non-replenishable in the Restock tool.
Excess inventory
Sell-through
Stranded inventory
In-stock inventory
13. 13
Fees + Costs
● Professional Seller Account: $39.99/month
● Referral Fees: 8% – 45% depending on your category (mostly
15%)
● Closing Fee
● Minimum Referral Fee
● Fulfillment Fees
● Storage Fees
● Overage Fees
● Long-term Storage Fees (LTSF)
● Removal Order Fees
● High-Volume Listing Fee
FEES
● Shipping Inventory to Amazon
● Returns
● Advertising on an ASIN level
● Inventory Performance Unplanned Service Fees
COSTS
C
14. 14
Chargeback Analysis
Where do
we find
them?
● Go to Vendor Central >
Reports > Operational
Performance
● Filter by date, issue, status
● Export data into
spreadsheet for internal use
● Problems with purchase
orders
● Problems with
transportation process
● Problems with the receive
process
Why are we
getting
them?
How do we
prevent
them?
How do we
dispute
them?
● Understand all of the
requirements & share with
internal teams
● Assign team to monitor the
operational performance
dashboard
● Troubleshoot root causes &
make changes to processes
or catalog
● Vendors have 30 days from
notification date to dispute a
chargeback
● Provide as much detail &
documentation, as possible
● You may only dispute each
chargeback twice
16. It’s nice to
meet you
I help direct-to-consumer brands
and marketplace sellers manage
their multichannel operations.
CHAD RUBIN | CEO, CO-FOUNDER
17. B2C
MKPL
POS B2B
3PL
ACCT
WMS
FBA
O R D E R M A N A G E M E N T S H I P P I N G P U R C H A S I N G
I N V E N T O R Y
Sales
Channels
Back-office
systems
19. .Prime or Bust.
.TIP #1.
FBA is key to allowing int’l sellers to compete
with domestic sellers.
☑ 71% of Chinese sellers are using Fulfillment by Amazon (FBA)
☑ More than 85% of the top Amazon sellers offer Prime shipping,
up from 56% three years ago.
20. Avoid. Unscalable. Cost. Structures.
☑ Revenue declined but 3PLs/operational costs remained constant.
☑ USPS went zonal -- it had to mature to stay profitable!
Invest in Inverted
Cost Structures
.TIP #2.
21. One Warehouse
Is No Longer
Sufficient.
.TIP #3.
Identify ways to lower fulfillment costs.
☑ Know where your customers are ordering from.
☑ Transfer inventory closer to those areas.
☑ Leverage Section 321 and importing directly to Mexican 3PLs.
☑ Pick-pack and ship directly to your US customers from abroad.
22. Constantly re-invest in innovative products to
protect yourself from copycats.
☑ PL products are just commodities with branding attached to it
☑ Lower sales velocity = more warehouse fees and deadstock.
☑ Amazon is paid to sell you stuff, not store it.
☑ Products need to be highly differentiated, or there needs to be
some scarcity of supply.
Going JUST
D2C is no
longer
sufficient.
.TIP #4.
23. You Must Be a
Systems Thinker
.TIP #5.
IF...Purchasing is using one app, & ops using
another, you have a problem.
Great scalable brands require a common language
so everyone’s on the same page.
☑ Operators focused on growth without resiliency will miss out.
☑ Operational infrastructure must adapt automatically.
☑ Selling on a single channel is no longer viable. Diversify.
O R D E R
M A N A G E M E N T
S H I P P I N G P U R C H A S I N G
I N V E N T O R Y
24. UNIFY FOR EXPERIENCE
BE DIRECT TO
EVERYWHERE®
De-risk sales channels by
creating consistent brand
experiences everywhere your
customers live and shop.
25. Test the market with Virtual SKUs, US & Abroad
☑ Double or triple your total SKU count
☑ Create a bundle with FBM and fulfill it with FBA
☑ Offer an item in bundles and do the bundle breakdown using your FBA stock
to fulfill that bundle or kit
☑ Prioritize Amazon DE over Amazon UK
.Explode Your
SKU Count.
.TIP #6.
26. *10 Brands Will Be Selected at Random
Email me with subject, “I’M IN”
chad@skubana.com
FREE Bonus Offer
Operations
Strategy
Audit
CHAD RUBIN | FOUNDER & AND CEO