1. TEGUH HARI PRASETIAWAN
Perumahan Taman Krajan B-7
Wedomartani Ngemplak Sleman Yogyakarta
Yogyakarta
Hand Phone : 0821 3399 7000
0811 250 235
E-mail address : teguh_prasetyawan@yahoo.com
CURRICULUM VITAE
PERSONAL PARTICULARS
Place/Date of Birth : Jakarta / 13 October 1971
Gender : Male
Nationality : Indonesia
Marital Status : Married
Interest : Computer and Travelling
I have experience working in sales for about 14 years. Starting as a field sales of pharmaceutical
products for 3 years (1999-2002), the last position as Supervisor for the area Yogyakarta and
Solo.
Then in beverage company (PT Multi Bintang Indonesia Niaga, Tbk), as Area Sales Supervisor
(Junior Acc. Mgr) in Southern area of Central Java (Surakarta residency, Kedu residency,
Banyumas residency and DI. Yogyakarta).
As Branch Manager, then Deputy General Manager in Telecomunication Industry (Akar Daya
Mandiri) in DI. Yogyakarta.
Now, I'm working in PT. AJE Indonesia, Beverage Company (Big Cola) as Regional Commercial
Manager in East Java.
EDUCATIONAL BACKGROUND
Level : Bachelor Degree
Field of Study : Mining
Major : Mineral of Technology
Name of Institution : UPN “ Veteran” Jogjakarta
GPA : 2.88 (Scale 4.00)
Graduation Date : June 1999

2. CERTIFICATES
 Sales effective (PT. Multi Bintang Indonesia, Tbk)
 Rolling Forecast (PT. Multi Bintang Indonesia, Tbk)
 Effective Salesman (PT. Multi Bintang Indonesia, Tbk)
 Connecting with Your Customer (PT. Multi Bintang Indonesia, Tbk)
 Consultative Selling Techniques (MarkPlus Institute)
 ESQ Leadership Training (ESQ Leadership Center)
EMPLOYMENT HISTORY
AJE INDONESIA, PT. (Beverages Industry)
Period : April 2014 – Now
Position : Regional Commercial Manager
Area Responsible : East Java
Main Duties :
Responsible for the achievement and performance of the Regional by planning, monitoring and
evaluation functions, as well as the achievement of sales, covering area and customer
management to meet the sales target set by the company.
 Achieves regional sales operational objectives by contributing regional sales information
and recommendations to strategic plans and reviews; preparing and completing action
plans ; productivity, quality, and customer-service standards; resolving problems;
identifying trends; determining regional sales system improvements.
 Meets regional sales financial objectives by forecasting requirements; preparing an
annual budget; analyzing variances; initiating corrective actions.
 Establishes sales objectives by creating a sales plan and quota for central distribution
(cedi) in support of national objectives.
 Maintains and expands customer base by counseling district sales force; building and
maintaining rapport with key customers; identifying new customer opportunities.
 Recommends product lines by identifying new product opportunities, surveying
consumer needs and trends; tracking competitors.
 Implements trade promotions by publishing, tracking, and evaluating trade spending.
Channel Responsible : All General Trade and Modern Outlet in East Java
Product : Big Cola, Big Fress & Sporade

3. Akar Daya Mandiri (Telecomunication Industry)
Period : March 2012 – December 2013 - Branch Manager
Period : December 2013 – April 2014 - Deputy General Manager
Area Responsible : DI Yogyakarta
Main Duties :
 Responsible for total branch performance
 Create and execute the branch business plan
 Ensure branch profitability and manage and develop branch employee
 Plan, implement and manages areas of responsibility to facilitate continuous
improvement and personal growth while supporting company goal, missions and vision.
 Maintaining relationship with customers.
Channel responsible : All general trade in Yogyakarta
Product : All product of Telkomsel (Simpati, Kartu AS, and Flash)
Multi Bintang Indonesia Niaga, PT. (Beverages Industry)
Period : March 2002 – February 2007 - Area Sales Supervisor
Period : February 2007 – March 2012 - Business Development
Area Responsible : Overall Channel in southern area of Central Java.
Main Duties :
 Setting Activation for create Increase/growth Sales
 Setting many program for endorsement retail and end user for loyal our Product
 Relationship with key person outlet to achieve goal of project
 Set up Primary and secondary Sales program for Distributor
 Delivery Messages to Team Leader from distributor what objective our Company
 Make Operation plan (Budget, A&P Materials, and Rolling Forecast-plan Sales for
Next Quarterly and Budget Discount and Program) and Managing the plans
 Control evaluation of trade marketing’s activities and marketing projects for all
channels in order to ensure the distribution improvement, trade margin
implementation, coverage extension, merchandising material for field support and
marketing tools (system, process and procedures).
Channel Responsible : All Outlet Distributor
Modern Channel : Super Market, Mini Market, Hotel, Café,
Dinning, Sport Club, and Private Institutions.
Traditional Channel : Wholesalers (Small – Large), P&D, Retailer,
Semi permanent store, canteen, Drinking and eating place.
Product : Bir Bintang, Heineken Beer, Green Sand, and Bintang Zero

4. Pharmalink Pharmaceutical PT. ( Ethical Product )
Period : September 2001 – March 2002
Position : Sales Supervisor
Area Responsible : Jogjakarta - Solo (2 Distributor) for Product Pfizer Pharma
Main Duties : Maintain goodwill, sales and merchandising to key person who
prescribe our product. Supervise and train the Salesman to keep
the current objectives on track.
Channel Responsible :
Develop business through Medical Doctor, Midwife and Key
person in Hospital, clinic and Private Practice. Plan and develop
Group of Presentation to introduce company products in
effective way for Hospital, Clinic and Institution.
Drugs type : Prescribe product pharma
Novell Pharmaceutical & Lab PT. (Ethical Product)
Period : September 1999 – December 2001
Position : Medical Representative (field operation)
Area Responsible : East Jakarta
Main Duties : Develop business through Medical Doctor, Midwife and Key
Person in Hospital, clinic and Private Practice. Plan and develop
Group of Presentation to introduce company products in
effective way for Hospital, Clinic and Institution.
SKILLS
Computer Skills : Windows office (word, excel, power point) and Internet