1. PERSONAL DATA
Name : Soedaryanto
Place / Date of Birth : Blora/02 February 1978
Gender : Male
Religion : Islam
Marital Status : Married
Nationality : Indonesian
Address : Bogor Raya Permai FF2/ No 10 Bogor – West Java
Hobby : Travelling, Fishing
Cellular : 62817780202/62817172278
Email : yanto.bobby@gmail.com
PERSONAL QUALIFICATION
 Good Leadership
 Dynamic, responsible, good spirit, and have a high motivation
 Have good communication and interpersonal skill
 Capable to working effectively and capable to working under pressure
 Fluent in English and Bahasa Indonesia
COMPUTER SKILLS
Microsoft Office application (Excell, Word, PowerPoint)
EDUCATION BACKGROUND
 1984 – 1990 : SD Wulung 1, Blora – Central Java
 1990 – 1993 : SMP Randublarung 1, Blora – Central Java
 1993 – 1996 : SMA Cepu 1, Blora – Central Java
 1996 – 2000 : Bogor Agriculture University (IPB)
WORKING EXPERIENCES
1. PT. Matsuhita Lighting Company (Panasonic Indonesia)
Period : February 2001 – February 2006.
Position : Ass. Manager Marketing
Description :
- Set up and create strategic sales and marketing across nationwide in order to
motivated national dealer to achieve their sales target.
- Sales Planning in order to fulfill demand on market.
- Set up promotion monthly, executing and controlling. Create feedback base on
evaluation in order to get better result for next promotion.
- Set up sales control monthly, including manage spending budget.
- Manage 200 National Sales Force for Dealer
- Manage 40 National Dealer

2. 2. PT. XL Axiata Tbk.
Period : February 2006 – December 2010
Position : Account Manager/AM for MDS Product
Description :
- Focus Product : MDS, Mobile Data Service
- MDS Product : Blackberry and Internet Service
- Working area : Jakarta Pusat/Utara/Barat
- Have monthly KPI (Key Performa Indicator) for controlling about all activity related
with addition of subscriber, revenue and perform of dealer
- Responsible to increase Dealer perform by monthly
- Create event, promotion and business plan execution by monthly in order to
achieving target
- Manage dealer and sales force
Period :December 2010 – December 2014
Position :Manager MDS Channel Development (MDS Non Traditional &
Modern Channel)
Description :
- Helicopter view on how to grab opportunity rise of customer economical growth
through build partnership on MDS Modern Channel/Non Traditional Channel.
- Account Management for MDS Modern Channel store, related with Availability,
Visibility & Advocacy as well as controlling and operational field
- Develop as much as new MDS Modern Channel/partner and alternative business
channel for MDS to increase visibility of XL at Convenience store/HP Center and
Lifestyle Mall
- Sales planning to fulfill market demand, KPI (Key Perform Indicator) for Dealer
- Managing and control spending budget
- Create National Strategic Program for MDS Modern Channel across region (Reporting
and Analysis)
- Managing end to end project bundling activities through partnership with distributor,
another partners and MDS Modern Channel
- Solved Problem related with partners activity in MDS Modern Channel and
Partnership issue
Period :December 2014 – Now
Position :Sr. Manager Device Channel (Open Market HP Center & Auth
Device Partner)
Description :
- Account Management for Device Open Market Channel, related with Availability,
Visibility & Advocacy as well as controlling and operational field
- Develop as much as new Authorized Device Partner (ADP) and alternative business
channel for mobile data to increase visibility of XL at open market channel and
Lifestyle Mall
- Sales planning to fulfill market demand, KPI (Key Perform Indicator) for ADP
- Managing and control spending budget
- Create National Strategic Program for device open market channel across region
(Reporting and Analysis)
- Managing end to end project bundling activities through partnership with distributor,
other partners in open market channel.

3. - Solved Problem related with partners activity in daily business related with operation
and partnership issue
SELLING EXPERIENCES
I have 14 years in Selling Experience. Almost 5 years I have worked as Sales/Marketing in PT.
Matsushita Lighting Indonesia (Panasonic Indonesia) and 5 years in PT. XL Axiata Tbk as Sales
Account Manager and 4 years in PT. XL Axiata Tbk as Channel Development Manager.
During my experience in sales team, I always applied concept PDCA (Plan, Do, Check, Action).
This concept make me more creative, more aggressive, more accurate execution and more
action plan in order to achieve target. I believe with my selling experience, I can more
contribute to this company.
TRAINING EXPERIENCES
1. Pasar Industri Elektronik Indonesia
Period : February 2004
Place : LPPM, Gambir Jakarta
2. Leadership Training
Period : May 2005
Place : Matsushita Head Office, Osaka Japan
3. Leadership Training
Period : February 2009
Place : Kopassus Cijantung Jakarta
4. Manager Building Block (MBB)
Period : February 2010
Place : PT. XL Axiata Tbk
I certify that to the best of my knowledge and belief, these data correctly describe me,
my qualifications and my experience.
Soedaryanto