1. * Personal Data
Name : Mestika Harefa
Date of birth : 10 May 1974
Address : Komplek Harapan Indah Jl. Anggrek VII blok PO No. 3
Bekasi, Jawa Barat. Indonesia
Mobile No. : +628129687655 / +6281210068009
Email : mestika01@gmail.com / mestika_harefa@yahoo.com
*Formal Education
Elementary School : Nias, North Sumatera, Graduated 1986
Junior High School : Nias, North Sumatera, Graduated 1989
Senior High School : Nias, North Sumatera, Graduated 1992
University : Sekolah Tinggi Ilmu Ekonomi Taman Siswa,
(FE) 2003, Jakarta
*Non Formal Education
• Training Brand Building by Marketing Plus, Jakarta
• Executive English Program (Conversation class)
• Training Leadership & Managerial Skill by Viatama
• Selling Skill, Coaching, Customer Segmentation, Targeting & Profiling
• The Rule of 1st
& 2nd
Line Sales Manager Workshop, from GSK
• Final sprint training and workshop, Jakarta - Indonesia
• Resuscitation course and workshop, Elst - Netherland
*Job Experience & Rewarding
1. PT DNR Distribution Indonesia, The world class of Distribution of Pharmaceutical
products, Consumer Products, Medical equipment product with over 3000
employees.
As Sales Manager at Medical Division. Start May 2013 – present

2. Reason for leaving: I want to meet the high challenge according my
competencies and improvement my income
List of products:
Defibrillator, AED and Mechanical CPR from Zoll Medical USA
Target of Customer/client:
1. Hospital sector (Government/private hospital); Director (Decision
maker, Purchasing committee especially at government sector, and
user ; Cardiology, Anaesthesiology, emergencies doctor )
2. Institution sector ; Army, air force, navy institution, defence ministry
3. Sub distributor/sub agent
Responsibilities:
1. To develop the market of RESUSITATION PRODUCT to all of customer
with identification and create need especially user , purchasing
committee and Director as decision maker
2. Lead the dream team to be a Great Team (build the culture; Product
Knowledge, Selling Skill, mind set as a winner/attitude)
3. Provide all of the correspondences with the customer; proposal/
offering price letter, presentation request letter, legal document
(depend on the request from customer)
4. Provide the tender document and handle the negotiation process
5. Provide all of the division report to Head of Division; Sales &
Marketing activity, Market analysis, People development (all of the
Business Plan, execution and evaluating )
6. Build a special relationship to Key Opinion Leader, Advocate, Key
person decision maker, Third party (Sub Dealer) or Customer Pareto.
7. To setting the target & strategy for achieve
8. Regular meeting with the principal ( Challenge, key issue, market
opportunity, Marketing activity )
9. To look for the new product to be distributing
10. Attend the exhibition program
11. To ensure the responsibility for Sales Achievement and the profit
Award and Achievement:
1. Best Achievement for Autopulse (the mechanical resuscitation
Product) of Asia Pacific 2014 from Zoll
2. Best consecutive month Zoll Product 2014 From Zoll
2. PT Wetling Indonesia, Medical equipment distributors as Marketing Manager
2011 – 2013, Wireless Micro Current Stimulation Product for Wound Care from
Denmark.

3. Reason for Leaving: Indonesian Investor was conflict with the principle, so
the impact to all of the employee, a few of employee decided to leaving.
List of products:
1 product: WMCS (Wireless micro current stimulation) for wound care.
Target of clients / Market:
Surgeon, Plastic Surgeon Endocrinology /All of the hospital,
Responsibilities:
1. Prepare all of the Indonesian Licence (product registration & company
Licence)
2. Setting target & strategy to achieve (Sales & Marketing Approach)
3. Design the organization structure, Learning & development system
4. Responsibility for profit
5. Build internal system especially prepare any KPI
6. Approach KOL with build good relationship
7. Regular meeting with Principal from Denmark
8. Facilitate strategic partners` resources to assist in the sales process.
9. Engage, equip, and lead all sales channels ( including distribution
partners ) with appropriate training, tools, and strategy development
product/ services
3. PT Pharos Indonesia, Indonesian Pharmaceutical Company (ethical product) 2008
– 2010 As Sales Manager base in Head Office, Jakarta.
Reason for leaving: Carrier to the next level,
List of products: Obstetrics & Gynaecology drugs product
Target of clients: OBGYN doctor, Pharmacist
Responsibilities:
1. Ensure achieve sales target,
2. Developing people, Competencies, selling skill and product knowledge
3. Setting Target
4. Prepare all of the area strategy to enter the market for ex. Market survey,
behaviour of the doctor, need of the doctor.
5. Ensure that all of the strategy was implemented by sub ordinate
6. Prepare report, weekly, monthly report and annual report
7. Visit to the branches for to ensure market situation and evaluation sales
force competition
8. RTD and presentation arrangement
9. Price Negotiation program especially the private hospital

4. 4. GlaxoSmithKline, Pharmaceutical company (ethical product) 2001-2007
Last Position: District Sales Manager, Jakarta area
Reason for leaving: to the next level position
List of products: Antibiotic product, Antiulcer, Ant diabetic product
Target of clients: All of the Doctor especially at the hospital sector
Responsibilities:
1. Ensure achieve sales target
2. Developing people, Competencies, selling skill and product knowledge
3. Setting Target
4. Prepare all of the area strategy to enter the market for ex. Market
survey, behaviour of the doctor, need of the doctor.
5. Ensure that all of the strategy was implemented by sub ordinate
6. Prepare report, weekly, monthly report and annual report
7. Coaching sub ordinate
8. Regular visit to the customer to evaluation market situation
Achievements:
* PSR (Professional Sales Representative) 2001-2002,
Rewarding: The Best Sales Achievement Q1 2002
* Promoted as Team Coordinator 2002
* Promoted as District Sales Manager 2003,
Rewarding;
2004 The Best DSM Hospital (Antibiotic product)
2005 The Best DSM Performance Index (Anti Diabetes product)
2006 Top Performed Metabolic Team (Anti Diabetes product).
5. PT Jantra Reka Saksanamas, Medical equipment distributors 1996-2001,
Orthopaedic Product
* Position 1: Field Sales Representative, 1998 Rewarding as Best Employee
* Position 2: Marketing Executive, 1999-2001 Rewarding as Best Employee
Reason for leaving:
The product range is very small and income so very low too, the company
vision was not future, all of the program was not clear.
List of products: Screw and plate
Target of clients: The Orthopaedic
Responsibilities Field sales representative:
1. Focus on sales achievement
2. Delivery and collection

5. 3. Attend the instruction from the supervisor
Responsibilities Marketing Executive :
1. Product presentation at the hospital
2. Arrangement the RTD ( Round table discuss)
3. Focus on sales achievement
4. Delivery and collection
5. Attend the instruction from the supervisor
Achievements : - (If you have any here)
6. RSU Materna Medan, Sumatera Utara as Nurse 1993-1995
7. RSU Gunungsitoli, Nias as Emergency Nurse 1992-1993
* Top Skills and Knowledge
 To manage the Medical Equipment business and Pharmaceutical
(ethical division), Indonesian License handling, to build branding &
market, distribution channel.
(Character/attitude, competencies, knowledge, and networking)
* Competencies
1. Leadership; Able to lead the team to achieve target or goal.
2. Organizational design; Able to decide the best organizational structure and
to find the best people according their competencies with their position.
3. Knowledge of Customer Data base and customer behaviour; I have the list
all of the Hospital list in Indonesia with knowledge of the type each customer
culture for easy to have a good networking.
4. Analytical Thinking; Able to know the core problem with identify and define
the problem, gathering information, analyse information and decide solution
with the measurement evaluation.
5. Business Planning; Able to plan business developing for example achieve
Sales Target & increase customer number with monitor and assess progress
against plan, prepare contingency plan.
6. Negotiation Skill; Understanding the negotiation process.
7. Commercial awareness and acumen; Care of the bottom line (Profit) with
calculate the implications of the decision and any benefits or costs involved,
identify opportunities to add value through of the decision.
8. Coaching; Able to developing people to improve performance with establish
the learners needs, guide and support learners, follow up on coaching to see
if the learner’s performance improves
9. Focus; Able to identify what is the most important, evaluate and assess
priority that has a character sense of urgency.

6. 10. Concern for Achievement ; An inner drive to do things better, to meet and
exceed goals and to keep improving things, this will often involve tough-
minded focus on the result required and a determination not to be prevented
to achievement them.
* Personal Values
• Integrity &Trust.
• Creativity and innovative
• Commitment & Discipline
• Collaboration & Fairness
• Tenacity & Focus
* Expectation
• Country Manager
• Business Manager
• Sales & Marketing Manager
* References
• DR Dr Franky Hartono, SpBO (Orthopaedic at Pantai Indah Kapuk
Hospital and Siloam Kebun Jeruk Hospital Jakarta) mobile phone
0816807870.
• Hoesni I Karim (Director of PT Akarim Jaya Farma) mobile phone
0811600720
Best Regards
Mestika Harefa