Social Media: Changing Paradigms for Your Business
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This was the presentation I gave to the Sales & Marketing Executives - Cleveland on September 21st, 2009. Delves into social media, strategy, rules, trends, etc.
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Social Media: Changing Paradigms for Your Business
- 1. Social Media: Changing Paradigms for Your Business Michael C. DeAloia LNE Group ( www.lnegroup.com ) #SMEClev @TechCzar
- 2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #SME-CLE @Techczar Seven Zen conditions of Social Media. Your Social Media Strategy.
- 3. So what is Social Media? #SMECLE @Techczar
- 6. #SME-CLE @Techczar “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) #SMECLE @Techczar
- 7. #SMECLE @Techczar “ 3 out of 4 American’s use Social Technology.” - Forrester, The Growth of the Social Technology Adoption 2008
- 8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #SMECLE @Techczar
- 9. #SMECLE @Techczar Should I give a hoot?
- 10. “ Because visiting social sites is now the 4 th most popular online activity- Ahead of personal email.” - Nielson, Global Faces: Networked Places, 2009 #SMECLE @Techczar
- 12. #SMECLE @Techczar “ So…What are the trends?”
- 13. #SMECLE @Techczar Every minute- 13 hours of video is uploaded to YouTube .
- 14. It would take a person 412.3 years to view every video on YouTube . #SMECLE @Techczar
- 15. 100,000,000 The number of YouTube videos viewed per day. #SMECLE @Techczar
- 16. 13,000,000 The number of articles available on Wikipedia. #SMECLE @Techczar
- 17. 3,600,000,000 The number of photos archived on Flicker.com as of June 2009. #SMECLE @Techczar
- 18. 1382% The monthly growth rate of twitter users from January to February 2009. #SMECLE @Techczar
- 19. 3,000,000 The average # of “tweets” per day on Twitter. #SMECLE @Techczar
- 21. “ If Facebook were a Country, it would be the 8 th most populated in the world, ahead of Japan.” -Mark Zuckerberg #SMECLE @Techczar
- 23. Tech Czar Schwag is Fun!!!
- 24. Can I get a witness… Or will somebody please tell me the rules… #SME-CLE @Techczar
- 25. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008 #SMECLE @Techczar
- 26. “ Social Media is all about the Dialogue.” #SMECLE @Techczar
- 28. Listen! Tweetdeck Google Alerts SocialMention.com RSS #SMECLE @Techczar
- 29. Engage! Namechk Blog LinkedIn Twitter Facebook #SMECLE @Techczar
- 31. Measure! Audience Engagement Loyalty Influence
- 32. “ Houston…We have a problem.” #SMECLE @Techczar
- 33. Case Studies #SMECLE @Techczar
- 35. Case Studies #SMECLE @Techczar
- 36. “ Social Media is not just another F***ing Marketing Channel” #SMECLE @Techczar
- 37. Social Media is ZEN! #SMECLE @Techczar
- 38. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations #SMECLE @Techczar
- 39. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!) #SMECLE @Techczar
- 40. No Campaigns! Think Conversations! #SMECLE @Techczar
- 41. The Four Pillars of Social Media #SMECLE @Techczar
- 42. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)