Social Media & Human Resource Management


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Opening presentation to the Cleveland Society of HR Manager's. Panel discussion was held at Corporate College.

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  • Welcome.We have a fantastic panel discussion today that is going to offer a ton of knowledge, insight and perhaps a little bit of debate. Before we dive into the discussion we wanted to provide some clarity as to what is social media and some significant trends that you need to be aware of as a manager of HR.
  • I am proud to introduce our fantastic group of panelists today:-David A. Posner – Partner of Baker Hostetler whose practice focuses on employment litigation and employment relations.-Adam Wootton – Senior Consultant of Towers Watson and specializes in intranet and portal solutions.-Margaret Vandervort – Talent Sourcing Specialist at the Cleveland Clinic
  • Social Media is a buzz term for a web based conversation that relies on and revolves around media – written, photographed or filmed. 80% of Americans use social media monthly. 2/3 of the world’s population is using social networks.How do you define social media?What are some of the social media tools that you use in an HR function?
  • Percentage of companies using social media for background checks (this according to a 2009 survey)LinkedIn – 75%Facebook – 48%Twitter – 26%Percentage of companies using social media to recruit talent (this according to a 2009 survey)LinkedIn – 95%Facebook – 59%Twitter – 42%8% of employers have fired employees for misuse of social media. Find Talent with LinkedIn.Find Talent with Twitter. i.e. –, Tweetmyjobs.comFind Talent with How is social media transforming recruitment strategies?What are the key social media tools in recruitment?What are some key legal issues using social media as a recruitment tool?
  • 80% of executives view social media as a liability. (Ethos Business Law/Russell Herder Social Media Study, 2009)Less than 1 in 3 business have a social media policy.Less than 1 in 10 have conducted social media training. Legal fears:Leaks of Confidential InformationNetwork Security ThreatsEmbarrassing Employee ActionsOwnership of Content
  • Use of social media to train. SocialCast.comWhat do you think of the use of Virtual Worlds for training? Or Webinars?Thoughts on virtual career fares?Wikis/Intranets as training portals?
  • Social Media & Human Resource Management

    1. 1. CSHRM<br />“HR & Social Media - What you <br />Need to Know”<br />#CSHRM<br />
    2. 2. Social Media<br />#CSHRM<br />@Techczar<br />
    3. 3. “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”<br />Wikipedia<br />(<br />#CSHRM<br />@Techczar<br />
    4. 4. “Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”<br /> -AvinashKaushik<br /> “Analytics Evangelist”<br /> Google<br />#CSHRM<br />@Techczar<br />
    5. 5. “Social Media is ‘word-of-mouth’ in the web environment.”<br />-Tech Czar, sometime ago over a martini<br />(<br />#CSHRM<br />@Techczar<br />
    6. 6. “Over 80% of Americans Use Social Media Monthly.”<br />-Forrester, The Broad Reach of Social Technologies 2009<br />#CSHRM<br />@Techczar<br />
    7. 7. “2/3 of the global internet population visits social networks.”<br />-Nielsen, Global Faces: Networked Places, 2009<br />#CSHRM<br />@Techczar<br />
    8. 8. “Social Media has overtaken adult entertainment and email as the #1 activity on the web.”<br /> -socialnomics, Social Media Blog<br />#CSHRM<br />@Techczar<br />
    9. 9. “So…What are the trends?”<br />#CSHRM<br />@Techczar<br />
    10. 10. Years it took a medium to reach 50 million users…<br />#CSHRM<br />@Techczar<br />
    11. 11. 38 Years<br />#CSHRM<br />@Techczar<br />
    12. 12. 13 Years<br />#CSHRM<br />@Techczar<br />
    13. 13. 4 Years<br />#CSHRM<br />@Techczar<br />
    14. 14. 3 Years<br />#CSHRM<br />@Techczar<br />
    15. 15. “100 Million users in less than 9 months.”<br />#CSHRM<br />@Techczar<br />
    16. 16. I-phone Applications hit 1 billion downloads in 9 months<br />#CSHRM<br />@Techczar<br />
    17. 17. 80% of Twitter usage is on mobile devices<br />#CSHRM<br />@Techczar<br />
    18. 18. Every minute- 13 hours of video is uploaded to YouTube.<br />#CSHRM<br />@Techczar<br />
    19. 19. It would take a person more than 412 years to view every video on YouTube.<br />#CSHRM<br />@Techczar<br />
    20. 20. 1,200,000,000<br /> The number of YouTube videos viewed per day.<br />#CSHRM<br />@Techczar<br />
    21. 21. 13,000,000<br />The number of articles available on Wikipedia.<br />#CSHRM<br />@Techczar<br />
    22. 22. 4,000,000,000<br /> The number of photos archived on as of June 2009.<br />#CSHRM<br />@Techczar<br />
    23. 23. 1382%<br />The monthly growth rate of twitter users from January to February 2009.<br />#CSHRM<br />@Techczar<br />
    24. 24. 27,300,000<br />The average # of “tweets” per day on Twitter.<br />#CSHRM<br />@Techczar<br />
    25. 25. 5,000,000,000<br />The number of minutes spent on Facebook each day<br />#CSHRM<br />@Techczar<br />
    26. 26. “If Facebook were a Country, it would be the 4th most populated in the world, ahead of Japan.”<br />-Mark Zuckerberg<br />#CSHRM<br />@Techczar<br />
    27. 27. China’s Q-Zone is Larger!(300 Million Users)<br />
    28. 28. Panel Discussion<br />
    29. 29. Social Media<br />
    30. 30. Recruitment<br />Recruitment<br />#CSHRM<br />@Techczar<br />
    31. 31. Legal<br />#CSHRM<br />@Techczar<br />
    32. 32. Train/Retaining Talent<br />#CSHRM<br />@Techczar<br />
    33. 33. Workplace<br />#CSHRM<br />@Techczar<br />
    34. 34. Connect<br />#CSHRM<br />@Techczar<br />