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Cipd12 - Twitterversity Slides

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Gareth Jones
Gareth Jones

Slides from the Twitterversity session in the Social Media Hub from CIPD Annual Conference 2012

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CIPD Annual Conference 2012 Twitterversity – the ‘why’ of social engagement for HR professionals
What?
Why?
“Human social networks and communities are both well established, robust social structures that pre date their online counterparts by a a millennia. Humans naturally gravitate to and desire the interactions that these structures allow. We want to belong”. Dr Michael Wu
Been there done that…
Technology moves on…
Social is a culture, a movement. The technology is largely irrelevant and will change. The imperative is to understand the bigger picture, what is happening - the movement. This will allow you to understand how to make the best of it, regardless of platform. 
Peer to Peer
100% of support calls through the community No agents or call centres Fastest growing telco in the UK Net Promoter score of 73
100% support calls through community No agents or call centres Angry Birds promotional campaign designed by the superfans
One Superfan has posted over 45,000 times. His answers to technical questions have been viewed millions of times giving him a greater reach than the companies own advertising campaigns.
“The 300% increase in search engine placement for top keywords – a natural product of their community’s open, dynamic conversation – is itself worth millions”. Hewlett Packard Community
If it’s good enough for customers…
..it’s good enough for employees too.
Conversation ..is the new currency
“Social media, which consists of social networking sites, content sharing sites, blogs, and micro blogging sites, saw the biggest percentage increase (75 percent) in trust among media sources.” Edelman Trust Barometer 2012
“Smart businesses will take advantage of this dispersion of authority. They will talk to their employees first, and empower them to drive the conversation among their peers about the company and its role in society.” Edelman Trust Barometer 2012
If customers can solve their own support issues…. ……then surely employees can too?
“We  are  in  the   Compuserve-­‐ Prodigy-­‐AOL  stage   of  social  media   evolu<on.    It’s   a@er  Netscape   and  before  Google   in  equivalent   internet  <me.” John Sumser
Back to twitter… ……it is your entry point into the social, real time world.
Have a go… •  Log on to www.twitter.com •  Search these terms in twitter search bar: –  #HR –  #ConnectingHR –  #traincrimes –  #commutinghell –  #leadership
Further reading… The Science of Social: Beyond Hype, Likes and Followers Dr Michael Wu The Starfish and The Spider Ori Brafman and Rod A Beckstrom
Thanks! Gareth Jones www.slideshare.net/garelaos Connect: 07880 742 581 @garelaos www.garethjones.me www.linkedin.com/in/garethmjones www.thechemistrygroup.com garethj@thechemistrygroup.com

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Cipd12 - Twitterversity Slides

  • 1. CIPD Annual Conference 2012 Twitterversity – the ‘why’ of social engagement for HR professionals
  • 2.
  • 5. “Human social networks and communities are both well established, robust social structures that pre date their online counterparts by a a millennia. Humans naturally gravitate to and desire the interactions that these structures allow. We want to belong”. Dr Michael Wu
  • 6. Been there done that…
  • 7.
  • 8.
  • 9.
  • 11. Social is a culture, a movement. The technology is largely irrelevant and will change. The imperative is to understand the bigger picture, what is happening - the movement. This will allow you to understand how to make the best of it, regardless of platform. 
  • 12.
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  • 17. 100% of support calls through the community No agents or call centres Fastest growing telco in the UK Net Promoter score of 73
  • 18.
  • 19. 100% support calls through community No agents or call centres Angry Birds promotional campaign designed by the superfans
  • 20.
  • 21. One Superfan has posted over 45,000 times. His answers to technical questions have been viewed millions of times giving him a greater reach than the companies own advertising campaigns.
  • 22.
  • 23. “The 300% increase in search engine placement for top keywords – a natural product of their community’s open, dynamic conversation – is itself worth millions”. Hewlett Packard Community
  • 24. If it’s good enough for customers…
  • 25. ..it’s good enough for employees too.
  • 26. Conversation ..is the new currency
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. “Social media, which consists of social networking sites, content sharing sites, blogs, and micro blogging sites, saw the biggest percentage increase (75 percent) in trust among media sources.” Edelman Trust Barometer 2012
  • 32. “Smart businesses will take advantage of this dispersion of authority. They will talk to their employees first, and empower them to drive the conversation among their peers about the company and its role in society.” Edelman Trust Barometer 2012
  • 33. If customers can solve their own support issues…. ……then surely employees can too?
  • 34. “We  are  in  the   Compuserve-­‐ Prodigy-­‐AOL  stage   of  social  media   evolu<on.    It’s   a@er  Netscape   and  before  Google   in  equivalent   internet  <me.” John Sumser
  • 35. Back to twitter… ……it is your entry point into the social, real time world.
  • 36. Have a go… •  Log on to www.twitter.com •  Search these terms in twitter search bar: –  #HR –  #ConnectingHR –  #traincrimes –  #commutinghell –  #leadership
  • 37. Further reading… The Science of Social: Beyond Hype, Likes and Followers Dr Michael Wu The Starfish and The Spider Ori Brafman and Rod A Beckstrom
  • 38. Thanks! Gareth Jones www.slideshare.net/garelaos Connect: 07880 742 581 @garelaos www.garethjones.me www.linkedin.com/in/garethmjones www.thechemistrygroup.com garethj@thechemistrygroup.com