Social Media: Changing Paradigms for Your Business


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This was the presentation I gave to the Sales & Marketing Executives - Cleveland on September 21st, 2009. Delves into social media, strategy, rules, trends, etc.

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Social Media: Changing Paradigms for Your Business

  1. Social Media: Changing Paradigms for Your Business Michael C. DeAloia LNE Group ( ) #SMEClev @TechCzar
  2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #SME-CLE @Techczar Seven Zen conditions of Social Media. Your Social Media Strategy.
  3. So what is Social Media? #SMECLE @Techczar
  4. <ul><li>“ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” </li></ul><ul><ul><li>- Avinash Kaushik </li></ul></ul><ul><ul><li> “ Analytics Evangelist” </li></ul></ul><ul><ul><li> Google </li></ul></ul>#SMECLE @Techczar
  5. <ul><li>“ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>( </li></ul>#SMECLE @Techczar
  6. #SME-CLE @Techczar “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini ( #SMECLE @Techczar
  7. #SMECLE @Techczar “ 3 out of 4 American’s use Social Technology.” - Forrester, The Growth of the Social Technology Adoption 2008
  8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #SMECLE @Techczar
  9. #SMECLE @Techczar Should I give a hoot?
  10. “ Because visiting social sites is now the 4 th most popular online activity- Ahead of personal email.” - Nielson, Global Faces: Networked Places, 2009 #SMECLE @Techczar
  11. <ul><li>Because Social Media is Changing the Media Landscape </li></ul><ul><li>“ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” </li></ul><ul><li>- Rupert Murdock, Media Mogul </li></ul>#SMECLE @Techczar
  12. #SMECLE @Techczar “ So…What are the trends?”
  13. #SMECLE @Techczar Every minute- 13 hours of video is uploaded to YouTube .
  14. It would take a person 412.3 years to view every video on YouTube . #SMECLE @Techczar
  15. 100,000,000 The number of YouTube videos viewed per day. #SMECLE @Techczar
  16. 13,000,000 The number of articles available on Wikipedia. #SMECLE @Techczar
  17. 3,600,000,000 The number of photos archived on as of June 2009. #SMECLE @Techczar
  18. 1382% The monthly growth rate of twitter users from January to February 2009. #SMECLE @Techczar
  19. 3,000,000 The average # of “tweets” per day on Twitter. #SMECLE @Techczar
  20. <ul><li>5,000,000,000 </li></ul><ul><li>The number of minutes spend on Facebook each day </li></ul>#SMECLE @Techczar
  21. “ If Facebook were a Country, it would be the 8 th most populated in the world, ahead of Japan.” -Mark Zuckerberg #SMECLE @Techczar
  23. Tech Czar Schwag is Fun!!!
  24. Can I get a witness… Or will somebody please tell me the rules… #SME-CLE @Techczar
  25. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008 #SMECLE @Techczar
  26. “ Social Media is all about the Dialogue.” #SMECLE @Techczar
  27. <ul><li>“ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites and should also interact with its customers.” </li></ul><ul><li>-Cone, Business in Social Media Strategy, Sept. 2008 </li></ul>#SMECLE @Techczar
  28. Listen! Tweetdeck Google Alerts RSS #SMECLE @Techczar
  29. Engage! Namechk Blog LinkedIn Twitter Facebook #SMECLE @Techczar
  30. #SMECLE @Techczar
  31. Measure! Audience Engagement Loyalty Influence
  32. “ Houston…We have a problem.” #SMECLE @Techczar
  33. Case Studies #SMECLE @Techczar
  34. Bliss! #SMECLE @Techczar
  35. Case Studies #SMECLE @Techczar
  36. “ Social Media is not just another F***ing Marketing Channel” #SMECLE @Techczar
  37. Social Media is ZEN! #SMECLE @Techczar
  38. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations #SMECLE @Techczar
  39. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!) #SMECLE @Techczar
  40. No Campaigns! Think Conversations! #SMECLE @Techczar
  41. The Four Pillars of Social Media #SMECLE @Techczar
  42. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: Blogs: Twitter: SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)