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Social Media & Brand Development

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Case Studies and dialogue on how social media can help build a brand.

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Social Media & Brand Development

  1. 1. Online Marketing Summit<br />Cleveland, OH| June 4, 2010<br />Creating a Personable Brand:<br />Through Social Media<br />Michael C. DeAloia“Tech Czar”LNE Group<br />#OMSCLE<br />1<br />
  2. 2. <ul><li>Building a Brand – Politics
  3. 3. Building a Cause – Iranian Elections
  4. 4. Building a You – “Tech Czar”
  5. 5. Co-Opting a Brand – BP Global PR
  6. 6. The Parody of a Brand – Sh#t My Dad Says
  7. 7. Case Studies</li></ul>2<br />“Flow of the Show”<br />
  8. 8. 6/8/2010<br />3<br />
  9. 9. June 7, 2010<br />4<br />Building a Brand<br />-Obscure Junior Senator<br />-African-American<br />-Funny Name<br />-Controversy over birthplace and Pastor<br />-Wants to run for President?<br />
  10. 10. “I’ll tell you something about Barack Obama that the media has not picked up on. He has got a very, very powerful presence on Facebook, on MySpace, on a lot of these sort of below the radar Social Networking Sites on the Internet.”<br /> -David Kravitz, Bluemassgroup.com<br />5<br />Building a Brand<br />
  11. 11. June 7, 2010<br />6<br />Building a Brand<br />
  12. 12. 7<br />Building a Brand<br />
  13. 13. 6/8/2010<br />8<br />Building a Brand<br />
  14. 14. 6/8/2010<br />9<br />Building a Brand<br />
  15. 15. 6/8/2010<br />10<br />
  16. 16. 6/8/2010<br />11<br />Building a Cause<br />
  17. 17. 6/8/2010<br />12<br />Building a Cause<br />
  18. 18. 6/8/2010<br />13<br />Building a Cause<br />
  19. 19. 6/8/2010<br />14<br />Building a Cause<br />
  20. 20. 6/8/2010<br />15<br />
  21. 21. 6/8/2010<br />16<br />Building a You – “Tech Czar”<br />
  22. 22. 6/8/2010<br />17<br />Building a You – “Tech Czar”<br />
  23. 23. 6/8/2010<br />18<br />Building a You – “Tech Czar”<br />
  24. 24. 6/8/2010<br />19<br />Building a You – “Tech Czar”<br />
  25. 25. 6/8/2010<br />20<br />Building a You – “Tech Czar”<br />
  26. 26. 6/8/2010<br />21<br />Building a You- “Tech Czar”<br />
  27. 27. 6/8/2010<br />22<br />Building a You- “Tech Czar”<br />
  28. 28. 6/8/2010<br />23<br />
  29. 29. 6/8/2010<br />24<br />Co-Opting a Brand<br />
  30. 30. 25<br />Co-Opting a Brand<br />
  31. 31. 6/8/2010<br />26<br />
  32. 32. 6/8/2010<br />27<br />The Parody of a Brand<br />
  33. 33. 6/8/2010<br />28<br />The Parody of a Brand<br />
  34. 34. 6/8/2010<br />29<br />The Parody of a Brand<br />
  35. 35. 6/8/2010<br />30<br />
  36. 36. “Houston…We have a problem.”<br />
  37. 37. Case Studies<br />
  38. 38. Bliss!<br />
  39. 39. Case Studies<br />
  40. 40. Michael C. DeAloia<br /><ul><li>mdealoia@lnegroup.com
  41. 41. 216.212.4067
  42. 42. Twitter.com/techczar
  43. 43. LinkedIn.com/in/mdealoia
  44. 44. Facebook.com/techczar
  45. 45. Website: www.lnegroup.com
  46. 46. Blog: www.techczar.blog.com
  47. 47. Blog: www.coolhistoryofcleveland.blog.com</li></ul>35<br />Thank You/Credit Slide<br />
  48. 48. 36<br />Thank You<br />Visit<br />www.onlinemarketingsummit.com<br />for more information<br /> Follow us @OMSummit<br />

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