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Imkt120 ip1 parker_simora social media 2.0

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Imkt120 ip1 parker_simora social media 2.0

  1. 1. Social Media: Online Marketing Solutions
  2. 2.  What is Social Media? Emergence of Social Media Current Social Media Landscape in IT Opportunities & Benefits Conclusion
  3. 3. A communications channel and an opportunity to build relationships!
  4. 4.  First Email Sent….1971 Bulletin Board System (BBS)….1978 SixDegrees, Friendster, Myspace, Facebook...
  5. 5. Average Minutes Per Visitor to Social Media Sites (Jan. 2012)405 89 89 21 17 8 3 Series 1
  6. 6.  Oracle Open World MobileDemand Laptop Dell Idea Storm
  7. 7. External Benefits: Increased awareness Increases traffic Ability to monitor conversationsInternal Benefits: improved employee engagement improved internal collaboration creating a two-way dialogue with senior executives
  8. 8. July 2011 88% marketers using social media 67% global web-users visit social network sites 10% time spent on the internet on social sites 77% active users who regularly read blogs
  9. 9.  Tech industry and Social Media 15 years of industry experience BluNet is top-talent Partnership = success! Today’s technology
  10. 10. Visions @ Night Graphics
  11. 11.  "12 Major Business Benefits Of The Social Media Revolution." Social Media Marketing and Blogging. Web. 13 May 2012. <http://www.jeffbullas.com/2011/02/14/12-major- benefits-of-the-social-media- revolution/>. "CHART OF THE DAY: Facebook DOMINATES Google , Tumblr, And Pinterest." Business Insider. Web. 13 May 2012. <http://www.businessinsider.com/chart-of-the-day- facebook-dominates-google-tumblr-and- pinterest-2012-2?nr_email_referer=1>. "How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. Web. 13 May 2012. <http://socialmediatoday.com/daulton-west/315095/how-social- media-helps- technology-firms-attract-new-business>. "InstantShift - Daily Resource for Web Designers and Developers." InstantShift - Daily Resource for Web Designers and Developers. Web. 13 May 2012. <http://www.instantshift.com/2011/10/20/the- history-of-social-media/>. "ReadWriteWeb." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it. php>.
  12. 12.  "ReadWriteEnterprise." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/enterprise/2012/03/dell-launches-v2-of-ideastorm.php>. "Social Media and the Corporate Communicator." Social Media and the Corporate Communicator. Web. 13 May 2012. <http://www.melcrum.com/about/press/smr.shtml>. "Time Spent on Facebook up 700 Percent, but MySpace.com Still Tops for Video, According to Nielsen." Nielsen. Web. 13 May 2012. <http://www.nielsen.com/us/en/insights/press- room/2009/time_on_facebook.html>. "The 10 Key Turning Points in the History of Social Media." CBSNews. CBS Interactive, 21 Sept. 2011. Web. 13 May 2012. <http://www.cbsnews.com/8301-505123_162-42750171/the-10-key-turning- points-in-the-history-of- social-media/>. "The History of Social Networking." The History of Social Networking. Web. 13 May 2012. <http://www.onlineschools.org/blog/history-of-social-networking/>. "What Is Social Media?" About.com Web Trends. Web. 13 May 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>. "Why Is Social Media Essential For Technology Companies | Davidanthonyvc.com." WHY IS SOCIAL MEDIA ESSENTIAL FOR TECHNOLOGY COMPANIES | Davidanthonyvc.com. Web. 13 May 2012. <http://davidanthonyvc.com/?p=246>.

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