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<ul><li>David Osimo - Tech4i2 ltd.  </li></ul><ul><li>@osimod </li></ul><ul><li>#socialcoMS </li></ul><ul><li>“ in the sho...
Today’s storyline <ul><li>Social computing matters : it has deep roots and it’s changing our society and economy </li></ul...
SC: Much more than pets’ shows
A different idea of technology <ul><li>Traditionally, computing is about  automation : technology substitutes humans, huma...
Social Machines “ The brilliance of social-software applications like Flickr, Delicious, and   Technorati is that they […]...
Mendeley CKAN Examples: Science blogs Arxiv Usefulchem (Open Access) Journals Openannotation.org Open Aire DataNet (US) Sc...
Government 2.0: innovation without permission commentneelie.eu
Enterprise 2.0: accessing micro-expertise innocentive.com
Services that get better the more people use them “ Hands-on care by health professionals can't scale.   One-on-one advice...
Looking ahead
The implicit web: effortless sharing findings.com
Games and persuasive technologies: from conversation to action <ul><li>“ Smartphone health apps won't be used daily. Self-...
Making sense of big data (and making money out of it) <ul><li>Big data getting  bigger … </li></ul>Facebook (800M users) v...
Plenty of opportunities ahead but… how can Europe think like the web? 1 1 http://blog.jonudell.net/2011/01/24/seven-ways-t...
What Europe needs is not a flagship 2.0 <ul><li>Framework conditions: </li></ul><ul><li>Remove barriers, </li></ul><ul><li...
Thank you! <ul><li>[email_address] </li></ul><ul><li>@osimod </li></ul><ul><li>http://egov20.wordpress.com  </li></ul>
Back up
Percolating through society <ul><li>From a purely consumer service to: </li></ul><ul><li>Science 2.0 </li></ul><ul><li>Gov...
Web squared: sharing everyware
A reality check <ul><li>Employees, researchers, citizens adopt slowly </li></ul><ul><li>Social software makes up 0,9% of o...
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Social computing: taking the long view

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Social computing: taking the long view

  1. 1. <ul><li>David Osimo - Tech4i2 ltd. </li></ul><ul><li>@osimod </li></ul><ul><li>#socialcoMS </li></ul><ul><li>“ in the short term we overestimate, </li></ul><ul><li>in the long term we underestimate” </li></ul><ul><li>Paul Saffo </li></ul>Social computing: taking the long view
  2. 2. Today’s storyline <ul><li>Social computing matters : it has deep roots and it’s changing our society and economy </li></ul><ul><li>The best is yet to come : future opportunities dwarf present impact </li></ul><ul><li>Europe is not ready : to grasp these opportunities, institutional change is necessary </li></ul>
  3. 3. SC: Much more than pets’ shows
  4. 4. A different idea of technology <ul><li>Traditionally, computing is about automation : technology substitutes humans, humans should adapt </li></ul><ul><li>Social computing is about augmentation : technology adapts to and augments human capacity (Engelbart 1962) </li></ul>
  5. 5. Social Machines “ The brilliance of social-software applications like Flickr, Delicious, and Technorati is that they […] devote computing resources in ways that basically enhance communication, collaboration, and thinking rather than trying to substitute for them .&quot; http://www.technologyreview.com/InfoTech/wtr_14664,258,p1.html
  6. 6. Mendeley CKAN Examples: Science blogs Arxiv Usefulchem (Open Access) Journals Openannotation.org Open Aire DataNet (US) Science2.0: opening up the discovery process Burgelman, Osimo and Bogdanowicz 2010. Science 2.0 (change will happen ...) http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2961/2573
  7. 7. Government 2.0: innovation without permission commentneelie.eu
  8. 8. Enterprise 2.0: accessing micro-expertise innocentive.com
  9. 9. Services that get better the more people use them “ Hands-on care by health professionals can't scale. One-on-one advice from professional intermediaries, like librarians, can't scale. Networked peer support, research, and advice can scale. In other words: Altruism scales.” Susannah Fox http://egov20.wordpress.com/2011/11/03/collaborative-e-government-public-services-that-get-better-the-more-people-use-them/
  10. 10. Looking ahead
  11. 11. The implicit web: effortless sharing findings.com
  12. 12. Games and persuasive technologies: from conversation to action <ul><li>“ Smartphone health apps won't be used daily. Self-report fails. Texting programs annoy. Enchanted objects will have the most impact.” Joe Kevdar </li></ul>http://www.vitality.net/glowcaps.html
  13. 13. Making sense of big data (and making money out of it) <ul><li>Big data getting bigger … </li></ul>Facebook (800M users) valuation: 94 B$ Impact across economy (+60% margin in retail McKinsey 2011) “ More data beat better algorithm” … more important … … and more American US EU Raw data Value added services
  14. 14. Plenty of opportunities ahead but… how can Europe think like the web? 1 1 http://blog.jonudell.net/2011/01/24/seven-ways-to-think-like-the-web/
  15. 15. What Europe needs is not a flagship 2.0 <ul><li>Framework conditions: </li></ul><ul><li>Remove barriers, </li></ul><ul><li>Risk capital, fast failure </li></ul><ul><li>Privacy, openness and data ownership, </li></ul><ul><li>Big data skills and career of scientist, </li></ul><ul><li>Media literacy </li></ul><ul><li>Agile innovation funding: </li></ul><ul><li>Open and multidisciplinary, </li></ul><ul><li>Meritocratic and reputation-based, </li></ul><ul><li>Small scale and flexible </li></ul><ul><li>e.g. via inducement prizes </li></ul>
  16. 16. Thank you! <ul><li>[email_address] </li></ul><ul><li>@osimod </li></ul><ul><li>http://egov20.wordpress.com </li></ul>
  17. 17. Back up
  18. 18. Percolating through society <ul><li>From a purely consumer service to: </li></ul><ul><li>Science 2.0 </li></ul><ul><li>Government 2.0 </li></ul><ul><li>Enterprise 2.0 </li></ul><ul><li>Anything 2.0 </li></ul>“ there are more smart people outside the company than in it” Bill Joy: or government
  19. 19. Web squared: sharing everyware
  20. 20. A reality check <ul><li>Employees, researchers, citizens adopt slowly </li></ul><ul><li>Social software makes up 0,9% of overall software market </li></ul><ul><li>Privacy: “if you are not paying for it, you’re not the customer: you’re the product being sold” </li></ul><ul><li>“ Key is risk management, not risk avoidance” </li></ul>

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