The Four Pillars of Social Media

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This is my standard presentation on the Four Pillars of Social Media - LinkedIN, Facebook, Twitter and Blogging.

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The Four Pillars of Social Media

  1. 1. Social Media Blueprint Michael DeAloia
  2. 2. Marketing 2.0 – Social Media Rewrites the Rules
  3. 3. So what are the rules now?
  4. 4. Don’t get left behind
  5. 5. Integrate social media to achieve specific business purposes
  6. 6. Design a Social Media Action Plan… Now
  7. 7. What is social media?
  8. 8. Monologue > Dialogue
  9. 9. Content. Content. Content.
  10. 10. Today: The Big 4
  11. 11. How to use Social Media
  12. 12. Build relationships
  13. 13. Extend reach
  14. 14. Case Study: CrossFit
  15. 15. How to implement social media
  16. 16. Design your persona
  17. 17. Default Twitter Look
  18. 18. Twitter Page Design
  19. 19. Corporate Logo
  20. 20. Face Shot
  21. 21. What Appears OK…
  22. 22. Isn’t at 40x40 pixels
  23. 23. Personal Avatars
  24. 24. Photo + Corporate Logo
  25. 25. Corporate/Personal Hybrid
  26. 26. Pick your platforms
  27. 27. Produce consistently
  28. 28. Intrigued? Michael DeAloia @techczar [email_address] John Heaney @johnheaney [email_address]

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