Social Media 101 - Presented at BrandMuscle

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A primer discussion on social media, includes definition, trends and rationalizations for the use of social media.

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Social Media 101 - Presented at BrandMuscle

  1. 1. Social Media: 101 Michael C. DeAloia LNE Group #Brand101 (www.lnegroup.com) @TechCzar
  2. 2. “Newbie” Today’s Presentation “Guru”
  3. 3. #5 Social Media is Traditional and Personal
  4. 4. #4 Social Media Builds Market Prominence
  5. 5. #3 Social Media Builds Relationships
  6. 6. #2 SEO-Integrated Social Media dramatically improves website ranking.
  7. 7. #1 Social Media is proven effective
  8. 8. So what is Social Media? @Techczar
  9. 9. “Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” -Avinash Kaushik “Analytics Evangelist” Google @Techczar
  10. 10. “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia (www.wikipedia.org) @Techczar
  11. 11. “Social Media is ‘word-of- mouth’ in the web environment.” -Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
  12. 12. “Over 80% of Americans Use Social Media Monthly.” -Forrester, The Broad Reach of Social Technologies 2009 @Techczar
  13. 13. “2/3 of the global internet population visits social networks.” -Nielsen, Global Faces: Networked Places, 2009 @Techczar
  14. 14. “Social Media has overtaken adult entertainment and email as the #1 activity on the web.” -socialnomics, Social Media Blog @Techczar
  15. 15. Because Social Media is Changing the Media Landscape “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” -Rupert Murdock, Media Mogul @Techczar
  16. 16. “It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
  17. 17. “So…What are the trends?” @Techczar
  18. 18. Years it took a medium to reach 50 million users… @Techczar
  19. 19. 38 Years @Techczar
  20. 20. 13 Years @Techczar
  21. 21. 4 Years @Techczar
  22. 22. 3 Years @Techczar
  23. 23. “100 Million users in less than 9 months.” @Techczar
  24. 24. I-phone Applications hit 1 billion downloads in 9 months
  25. 25. 80% of Twitter usage is on mobile devices
  26. 26. Every minute- 13 hours of video is uploaded to YouTube.
  27. 27. It would take a person more than 412 years to view every video on YouTube.
  28. 28. 1,200,000,000 The number of YouTube videos viewed per day.
  29. 29. 13,000,000 The number of articles available on Wikipedia.
  30. 30. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
  31. 31. 1382% The monthly growth rate of twitter users from January to February 2009.
  32. 32. 27,300,000 The average # of “tweets” per day on Twitter.
  33. 33. 5,000,000,000 The number of minutes spend on Facebook each day
  34. 34. “If Facebook were a Country, it would be the 4th most populated in the world, ahead of Japan.” -Mark Zuckerberg
  35. 35. China’s Q-Zone is Larger! (300 Million Users)
  36. 36. “Houston…We have a problem.”
  37. 37. Case Studies
  38. 38. Bliss!
  39. 39. Case Studies
  40. 40. Fun Social Networking Sites
  41. 41. 10. The first update
  42. 42. 9. The John McCain interview
  43. 43. 8. Preventing Tragedy
  44. 44. 7. The job offer
  45. 45. 6. Breaking the news first
  46. 46. 5. The Egyptian arrest case
  47. 47. 4. Status updates for a worthy cause
  48. 48. 3. The tweet from Mars
  49. 49. 2. Tweeting from the womb
  50. 50. 1. The marriage proposal
  51. 51. SOCIAL MEDIA STRATEGY TEAM Michael C. DeAloia “Tech Czar” Email: mdealoia@lnegroup.com Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar Kristina Kratzer Email: kkratzer@lnegroup.com 216-781-9000 ext 112 (O)

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