marketing, distribution, publishing and advertising

1. Marketing, Advertising,
Publishing and Distribution.

2. Marketing and Advertising
We will be marketing our product in several different ways, these include
• Social networking sites
• TV adverts
• Billboards
• Magazines
• Posters
• Buses
• The underground
These are all seen by the everyday public so our advert will be viewed and
seen by a lot of people.
We will use synergy throughout the marketing of our film on each different form.

3. Piccadilly Circus
Our trailer will be advertises on the
large and famous billboards in a top
central London destination. This
location is a good place to advertise
as daily thousands of people pass
these billboards, whether its walking
past or on transport they are seen
everyday. This will gain a lot of
Coming
Soon
publicity from the people seeing our
trailer on the huge eye catching
billboards.

4. Magazines and
Newspapers
Our trailer will be advertises in
Magazines which will range from
gossip magazines to film magazines.
This will gain the attention of different
genders. Our striking images will
catch the attention of the readers
and they will remember it. Magazines
are read every day by a lot of people
which is why magazines are good for
marketing a product. Newspapers
are also good to advertise to our
target market as they are read on the
train by most workers who are 18+
so many will be seeing our advert.

5. Large Buildings
Our trailer will be advertises on large
buildings. This is a good location as
the bigger the billboard the more
eye-catching it will be to the viewer.
This will gain a lot of publicity from
the people seeing our trailer on the
eye catching billboard. Tons of
people pass billboards each day so
they wont miss our trailer being
advertised on it.

6. Underground
Our trailer will be advertises at
popular and busy train stations and
underground stations. This location
is a good place to advertise as daily
thousands of people use the
underground to get to and from their
place of work. Our film will get
noticed by a large number of
peoples. Our poster will be viewable
down escalators and on platforms
this will be advertising to a lot of
people as they will be very
noticeable and would appeal well to
our target audience.

7. Bus Stops
Our trailer will be advertises on the
side of bus stops in London and
other areas. Having our trailer
advertised at bus stops in London
would attract tons of people as it is a
very busy place and buses are used
everyday. Also on the side of buses
our trailer will be advertised, as this
wont be missed by our audience.

8. Social Networking
The internet has developed over the
years and has now allowed us
advertise world wide easily by
advertising on several different social
networking sites such as Facebook,
twitter. Our film will have its own
Facebook, twitter, Instagram and
Tumblr page as theses are being
used everyday by our target
audience and are becoming popular
all over the world and it will create an
interactive relationship with our
target audience.

9. Publishing and Distribution
We have chosen rogue pictures to distribute
our horror trailer as they are a well known
name and have been a distribution
company since 1997 and have distributed
several horror films such as the strangers
therefore we decided that rogue pictures is
a good distribution company to use.
We chosen paramount pictures to publish
our horror trailer as have a well known
name to the public therefore our trailer will
be published by a well known publisher that
a lot of the public know off so they will want
to watch our film and the other films they
have publish fit well with our horror trailer.