The most "IN" social content is..."OUT" of the social

•

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My presentation at Content Marketing & Native Advertising Conference '17. In order to create proper online content you require to find the most representative insights, based on the users' daily routine.

Marketing

76% of people use
their Facebook feed to
find interesting
content
(Hubspot)

Only 20% of
Facebook posts
generate an
emotional
response while
NO ADS DID

Communication is A TOOL OF
transferring emotions
(SETH GODIN)

BRAIN HAS TWO PARTS
logic emotion
(SETH GODIN)

DURING YOUR
CAMPAIGN YOUR
AUDIENCE
WANTS TO USE
BOTH!

BUT ONLY THE RIGHT
SIDE WILL MOTIVATE
PPL TO SHARE
YOUR CONTENT!

Top
emotional
responses
to viral
images!

YOU have to
find What
motivateS ppl
OFFLINE
And create
a Campaign
ONLINE

BUT THEY USE THEIR
PHONES EVERY SINGLE
MINUTE!

68,3 own a smartphone
48,4 are online daily

GoFIND THEIR INTERESTS
ANDUSE THEM ONLINE!

Every day
We Love DEEP
We care More
We fight Hard
We trust Much
We learn More

A picture is
worth more
than a
thousand
words

C U @ THE
COFFEE
BREAK
mail: VELIADIS@SOCIALAB.GR

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