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How to Create Visual Content That People Can't Wait to Share

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Visual content is “snackable” and helps you grab the attention of your ideal customer. If you aren’t prepared for the visual content revolution, you are going to be left behind.

The great news is that you don’t have to be a graphic designer with mad skills to create amazing visual content quickly and easily!

Published in: Social Media
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How to Create Visual Content That People Can't Wait to Share

  1. 1. How to Use Visual Content to Drive Massive Social Media Engagement Create Visual Content That People Can’t Wait To Share!
  2. 2. Photo by SSG Helen Miller
  3. 3. Show, don’t tell.
  4. 4. 90% OF ALL INFO TRANSMITTED TO THE BRAIN IS VISUAL 40% MORE LIKELY TO BE SHARED 60,000X FASTER BY THE BRAIN THAN TEXT VISUALS ARE PROCESSED 65% OF PEOPLE ARE VISUAL LEARNERS 46% THINK WEBSITE DESIGN IS #1 FOR DECIDING IF COMPANY IS LEGIT THINK WEBSITE DESIGN IS #1 FOR DECIDING IF CO IS LEGIT 80% OF WHAT THEY SEE PEOPLE RETAIN 20% OF WHAT THEY READ PEOPLE RETAIN 10% OF WHAT THEY HEAR PEOPLE RETAIN
  5. 5. Trending to Visual Content PINTEREST YOUTUBE Views: 6 BILLION/month INSTAGRAM TWITTER 70 MILLION active users! ActiveUsers:200MILLION 1.6 BILLION likes and 60 MILLION photos shared DAILY! Tweetswithanimagegets2xtheengagementofthosewithout!
  6. 6. Even Facebook http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/
  7. 7. ~Kim Garst “Visuals express ideas in a snackableway.”
  8. 8. Things To Think About Before You Start It’snotaboutYOU…it’sallaboutTHEM! Whatdotheycareaboutoutsideofyourbrand,product, orservice? Visualcontenthastoappealtoyourprospectslifestyle, valuesandpainpoints,FIRST!
  9. 9. Be Real!
  10. 10. ~Kim Garst “Creating visual content for content’s sake is not the answer.”
  11. 11. CREATINGAWESOMEVISUALCONTENTISN’TASEASYASSNAPPINGYOURFINGERSISIT? Time to take visual content creation into your own hands!
  12. 12. CREATING AWESOME VISUAL CONTENT ISN’T AS EASY AS SNAPPING YOUR FINGERS IS IT?
  13. 13. PHOTOS IMAGES INFO-GRAPHICS 5 Types of Visual Content VIDEOS Slideshows/ Presentations 1 2 3 4 5
  14. 14. EPIC Visual content The Good News? It doesn’t take an army to create
  15. 15. A great image acts as a preview to a bigger show. " " ~Donna Moritz
  16. 16. Two MUST’s for Good Visual Content x It MUST be eye-catching! Facebook Get your audience to take action
  17. 17. Two Ways To Source Visual Content Share other people’s content Create your own
  18. 18. Where to Find Visual Content to SHARE! Google+ Facebook & Instagram Pinterest & Tumblr Even Twitter!
  19. 19. Where to Find PROVEN Visual Content
  20. 20. http://nos.twnsnd.co http://unsplash.com Finding Great Photos WITHOUT VIOLATIING COPYRIGHTS http://photopin.com http://freeimpages.com
  21. 21. Tips Visual Content Ideas
  22. 22. Photos Visual Content Ideas
  23. 23. How To’s Visual Content Ideas
  24. 24. Choices Drive Engagement! Visual Content Ideas
  25. 25. Checklists Visual Content Ideas
  26. 26. Quotes Visual Content Ideas
  27. 27. Questions Visual Content Ideas
  28. 28. BE Human @TedRubin @BryanKramer @KimGarst Visual Content Ideas
  29. 29. Info Graphics www.sociallysorted.com Visual Content Ideas
  30. 30. It’s All In The Tools!
  31. 31. Helps explore color choices based on vibrant photos. Tools for Choosing Colors & Fonts 1 www.design-seeds.com
  32. 32. Allows you to choose a color from the color ‘wheel’ and view various schemes of your choice. Tools for Choosing Colors & Fonts 2 https://kuler.adobe.com
  33. 33. Wonder what colors match YOUR image? Upload it here and Pictaulousspits out some suggestions! QUICKEST AND EASIEST  Tools for Choosing Colors & Fonts 3 http://www.pictaculous.com
  34. 34. Fonts https://www.google.com/fonts 4
  35. 35. Web-based Tools to Create, Edit or Manipulate an Image 5 http://pixlr.com/
  36. 36. 6 http://www.picmonkey.com/ Web-based Tools to Create, Edit or Manipulate an Image
  37. 37. Screenshots 7 http://awesomescreenshot.com/
  38. 38. Screenshots 8 http://evernote.com/skitch/
  39. 39. Professional Displaying Screenshots https://placeit.net/ 9
  40. 40. Infographics 10 http://piktochart.com/
  41. 41. Infographics 11 https://venngage.com/
  42. 42. Video –Instagram Video (Phone App) 12 Video can be 3-15 seconds long
  43. 43. Video –Vine Phone App 13
  44. 44. Web Based Graphic Designer 14
  45. 45. Phone Apps -InstaQuote 15
  46. 46. Phone Apps -RhonnaDesigns 16
  47. 47. Phone Apps –Best for last…WORDSWAG! 17
  48. 48. Grab my latest Visual Content eBook 17 Quick & Easy Ways To Create Visual Content That People Can’t Wait To Share! Get Your FREE Copy NOW!
  49. 49. Thanks for Watching

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