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How to Use Visual Content to Drive Massive Social Media Engagement
Create Visual Content That People Can’t Wait To Share!

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Photo by SSG Helen Miller

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Show, don’t tell.

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90%
OF ALL INFO TRANSMITTED TO THE BRAIN IS VISUAL
40%
MORE LIKELY TO BE SHARED
60,000X
FASTER BY THE BRAIN THAN TEXT
VISUALS ARE PROCESSED
65%
OF PEOPLE ARE VISUAL LEARNERS
46%
THINK WEBSITE DESIGN IS #1 FOR DECIDING IF COMPANY IS LEGIT
THINK WEBSITE DESIGN IS #1 FOR DECIDING IF CO IS LEGIT
80%
OF WHAT THEY SEE
PEOPLE RETAIN
20%
OF WHAT THEY READ
PEOPLE RETAIN
10%
OF WHAT THEY HEAR
PEOPLE RETAIN

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Trending to Visual Content
PINTEREST
YOUTUBE
Views: 6 BILLION/month
INSTAGRAM
TWITTER
70 MILLION active users!
ActiveUsers:200MILLION
1.6 BILLION likes and 60 MILLION photos shared DAILY!
Tweetswithanimagegets2xtheengagementofthosewithout!

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Even Facebook
http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/

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~Kim Garst
“Visuals express ideas in a snackableway.”

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Things To Think About Before You Start
It’snotaboutYOU…it’sallaboutTHEM!
Whatdotheycareaboutoutsideofyourbrand,product, orservice?
Visualcontenthastoappealtoyourprospectslifestyle, valuesandpainpoints,FIRST!

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Be Real!

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~Kim Garst
“Creating visual content for content’s sake is not the answer.”

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CREATINGAWESOMEVISUALCONTENTISN’TASEASYASSNAPPINGYOURFINGERSISIT?
Time to take visual content creation into your own hands!

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CREATING AWESOME VISUAL CONTENT ISN’T AS EASY AS SNAPPING YOUR FINGERS IS IT?

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PHOTOS
IMAGES
INFO-GRAPHICS
5 Types of Visual Content
VIDEOS
Slideshows/
Presentations
1
2
3
4
5

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EPIC
Visual content
The Good News?
It doesn’t take an army to create

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A great image acts as a preview to a bigger show.
"
"
~Donna Moritz

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Two MUST’s for Good Visual Content
x
It MUST be
eye-catching!
Facebook
Get your
audience to
take action

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Two Ways To Source Visual Content
Share other people’s content
Create your own

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Where to Find Visual Content to SHARE!
Google+
Facebook & Instagram
Pinterest & Tumblr
Even Twitter!

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Where to Find PROVEN Visual Content

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http://nos.twnsnd.co
http://unsplash.com
Finding Great Photos
WITHOUT VIOLATIING COPYRIGHTS
http://photopin.com
http://freeimpages.com

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Tips
Visual Content Ideas

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Photos
Visual Content Ideas

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How To’s
Visual Content Ideas

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Choices
Drive
Engagement!
Visual Content Ideas

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Checklists
Visual Content Ideas

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Quotes
Visual Content Ideas

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Questions
Visual Content Ideas

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BE Human
@TedRubin
@BryanKramer
@KimGarst
Visual Content Ideas

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Info
Graphics
www.sociallysorted.com
Visual Content Ideas

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It’s All In The Tools!

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Helps explore color choices based on vibrant photos.
Tools for Choosing Colors & Fonts
1
www.design-seeds.com

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Allows you to choose a color from the color ‘wheel’ and view various schemes of your choice.
Tools for Choosing Colors & Fonts
2
https://kuler.adobe.com

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Wonder what colors match YOUR image? Upload it here and Pictaulousspits out some suggestions!
QUICKEST AND EASIEST 
Tools for Choosing Colors & Fonts
3
http://www.pictaculous.com

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Fonts
https://www.google.com/fonts
4

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Web-based Tools to Create, Edit or Manipulate an Image
5
http://pixlr.com/

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6
http://www.picmonkey.com/
Web-based Tools to Create, Edit or Manipulate an Image

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Screenshots
7
http://awesomescreenshot.com/

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Screenshots
8
http://evernote.com/skitch/

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Professional Displaying Screenshots
https://placeit.net/
9

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Infographics
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http://piktochart.com/

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Infographics
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https://venngage.com/

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Video –Instagram Video (Phone App)
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Video can be 3-15 seconds long

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Video –Vine Phone App
13

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Web Based Graphic Designer
14

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Phone Apps -InstaQuote
15

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Phone Apps -RhonnaDesigns
16

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Phone Apps –Best for last…WORDSWAG!
17

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Grab my latest Visual Content eBook
17 Quick & Easy Ways To Create Visual Content That People Can’t Wait To Share!
Get Your FREE Copy NOW!

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Thanks for Watching