2. INSIDE THE NUMBERS
• BUZZNET is an entertainment web site that has original content about music, fashion,
and pop culture. Demographic is millennials age 18 – 32.
• Organically grew Facebook community from 55,000 users to 66,500 (20.91% increase)
• Increased Instagram following from 10,000 to 12,000 users (20% increase). Worked with
influencers for Instagram takeovers.
• Improved Twitter engagement rate from .2 to .4 (100% increase)
• https://www.facebook.com/Buzznet/
• https://twitter.com/BUZZNET
• https://www.instagram.com/buzznet/
3. MORE NUMBERS
• Trendchaser is an entertainment web site that has original content about celebrities,
interesting facts,TV shows, movies, and other assorted material. Demographic is 55+.
• Grew Facebook community from 48,000 users to 70, 500 (46.8% increase)
• Increased Facebook engagement rate from .02 to .047 (135% increase)
• Created Instagram and Twitter pages and organically grew entire following.
• https://www.facebook.com/TrendChaserPage/
• https://twitter.com/trendchasernews
• https://www.instagram.com/trendchaserpage/
4. A LITTLE MORE…
• Idolator is a music web site that focuses on pop music and trending topics.
• Grew Facebook community from 88,000 users to 95,000 (7.95% increase)
• Created and implemented Instagram and Twitter strategy.
• https://twitter.com/idolator
• https://www.facebook.com/idolatordotcom
• https://www.instagram.com/idolator/
6. INSTAGRAM
Idolator – #TBT (popular hashtag for Throwback Thursday.)
This very well-received post featured one of the audiences
favorite artists and albums. I discovered both findings through
a variety of previous posts and audience insights.
Idolator – Part of a campaign I ran and designed for pop
star inspirational quotes.
7. INSTAGRAM
Buzznet – Target audience loves the movie ‘Mean Girls’ and
various pop-punk bands.This illustration features both and was
highly liked and commented by followers.
Buzznet – Original photo and meme. Fan base
responded well to animals and humor. This combined
both.
8. INSTAGRAM
Idolator – Asked engaging question to the followers about
one of their favorite artists with relevant fan hashtags.
Trendchaser – Original video featuring dogs and veterans,
which were two of the target audiences favorite topics.
9. INSTAGRAM
Buzznet – A popular meme perfect for the millennial
demographic.
Buzznet – A “gallery post” of some of the audiences favorite
bands and albums.A few were thrown in to create controversy,
which led to increased conversation between fans and account.
10. FACEBOOK
Trendchaser - A #tbt post.The demographic was highly engaged with posts about news, items, styles, etc. from older
generations.This post was highly liked, shared, and commented on. I always believe in trying to interact as much as
possible with fans that engage with the brand. I either “liked” or commented on every fans response.
11. FACEBOOK
Trendchaser – Based on previous posts and Facebook audience insights reports, I found the audience loved oldTV
shows and movies. I gave the audience what it wanted, and this post was one of the most popular to date for the
brand.
12. FACEBOOK
Blue Haven National Management – Community Management. Pool & Spa company’s national Facebook page. I
would get various questions/concerns from pool owners and prospective buyers.These are responses to both.
13. FACEBOOK LIVE
Trendchaser – A Facebook Live poll on two favorite TV shows of the target audience, which is 55+.
14. TWITTER
Blue Haven National Management – Community management on Twitter responding to customers
positive and negative mentions.
15. TWITTER
Buzznet– (Left) A blog post from the web site that featured some nostalgic songs, which was one of the most
highly-trafficked articles of the year. (Right) An engaging question about a popular band in the demographic.
The tweet was retweeted and responded to by the band themselves.This led to a huge spike in viral
impressions and followers.The band went on to share the post to their Facebook page as well.
