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How Winning It All Revamped the Baltimore Ravens Visual Storytelling Strategy
- 1. Get social with @getlibris How Winning It All Revamped the Ravens’ Visual Storytelling Strategy Photo Credit: Shawn Hubbard / Baltimore Ravens
- 2. Get social with @getlibris
- 3. Get social with @getlibris The ROI of Visual Asset Management Photo Credit: Shawn Hubbard / Baltimore Ravens Welcome!
- 4. Get social with @getlibris • Erin Herbert, Digital Media Coordinator, Baltimore Ravens • Kristin Twiford, Content Marketing Manager, Libris by PhotoShelter Who We Are:
- 5. Get social with @getlibris Photo Credit: Shawn Hubbard / Baltimore Ravens
- 6. ERIN HERBERT DIGITAL MEDIA COORDINATOR, BALTIMORE RAVENS • BALTIMORE NATIVE • COMPLETED 6th SEASON • BACKGROUND: GRAPHIC DESIGN AND WEB DESIGN
- 17. INCREASE IN DEMAND FOR VISUAL ASSETS 2011 SEASON - 2 Photographers: Game Action, Cheerleaders and Marketing Initiatives - 1 Photographer: Sponsorship Executions 2016 SEASON - 2 Photographers: Game Action - 1 Photographer: Stadium Initiatives - 1 Photographer: Marketing Initiatives and Sponsorship Executions - 1 Photographer: Cheerleader
- 18. COMMUNITY EVENTS Ravens Bookmobile Pass It Forward Holiday Helpers
- 19. RAVENS FLOCK EVENTS Ravens Beach Bash Ocean City, MD Ravens Countdown to Kickoff Concert A Purple Evening Ladies Night
- 20. FAN EXPERIENCES PSL Owner Ticket Delivery Bud Light Up For Anything Fan Experience Maryland Lottery Ravens Season Tickets For Life Winner
- 21. FACILITY RENOVATIONS February 7, 2017 February 15, 2017 March 1, 2017
- 22. THE HUMAN BRAIN CAN PROCESS AN IMAGE IN JUST A FEW MILLISECONDS, THEREFORE THE USE OF EFFECTIVE VISUALS SPARKS INTEREST AND ENGAGEMENT OF THE VIEWER ALMOST IMMEDIATELY.
- 24. Get social with @getlibris POLL POLL
- 25. VISUAL CONTENT DRIVES ENGAGEMENT, MAKING IT OVER 40-TIMES LIKELY TO GET SHARED ON SOCIAL MEDIA THAN OTHER TYPES OF CONTENT. Source: Hubspot
- 26. TWEETS WITH IMAGES RECEIVE 18% MORE CLICKS, 89% MORE FAVORITES, AND 150% MORE RETWEETS Source: Hubspot
- 27. PHOTOS ARE THE MOST ENGAGING TYPE OF CONTENT ON FACEBOOK, WITH A 87% INTERACTION RATE Source: Hubspot
- 28. “A PICTURE IS WORTH A THOUSAND WORDS” IN ORDER TO HAVE CLICKABLE CONTENT, THE IMAGES NEEDS TO BE COMPELLING AND DRAW ATTENTION TO YOUR MESSAGE.
- 29. VISUAL FIRST APPROACH ACROSS ALL OF OUR DIGITAL CHANNELS WEBSITE, MOBILE SITE, MOBILE APP AND iPAD APP
- 31. 23% INCREASE TIME SPENT ON HOMEPAGE (30 SECONDS OR LONGER) 2.4% INCREASE USERS CLICKING TO WATCH A VIDEO OR VIEW A PHOTO GALLERY
- 33. PREVIOUS EMAIL LAYOUT: 1 - 2% CLICK THROUGH RATE NEW EMAIL LAYOUT : 5 - 10% CLICK THROUGH RATE
- 34. POSTGAME INFOGRAPHIC EMAIL AVERAGE OPEN RATE: 27%
- 35. VISUAL CONTENT CREATES EMOTIONS AND FEELINGS, IT PUSHES THE POINT YOU ARE WRITING ABOUT AND IT ALLOWS PEOPLE TO SEE WHAT YOU ARE TALKING ABOUT, RATHER THAN JUST TRYING TO IMAGINE IT FOR THEMSELVES.
- 36. Get social with @getlibris POLL POLL
- 37. Get social with @getlibris Library Overview
- 38. Get social with @getlibris 67 Invited Users
- 39. Get social with @getlibris 500+ Downloads Per Week
- 40. Get social with @getlibris 467,951 Assets
- 41. Get social with @getlibris POLL Questions?
- 42. Get social with @getlibris POLL April Webinar: User-Generated Content with Crowdriff