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UPDATE ON SOCIAL MEDIA
THINGS TO KNOW – TEXAS
A&M AGRILIFE URBAN FCS
TRAININGThis presentation contains some items of note...
USER BASE
MOBILE USE
As of May 2013:
•91% of American adults have a
cell phone
•56% of American adults have a
smartphone
•28% of cell owners ow...
Mashable -
FACEBOOK Update and best practices
Anson Alexander – Infographics Labs
http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
ANATOMY OF A FACEBOOK
POST
Status/Messa
ge
Multi-media
• Picture
• Video
• Document
Action
Add Context…..
When you post items, tell your readers WHY they should
care. Why should they click and follow that link?
Us...
BE
VISUA
L
90 px X 90 px 154 px X 154 px
TAKE ADVANTAGE OF POWER OF
VISUALS
• Use pictures and text to give
an educational experience
• List species name
• Talk ab...
Give Credit and Connections…
Use @ symbol to bring
up potential FaceBook
pages and people
This will also post to
their page
Everything in BLUE is now
h...
Use SHARE option…..
1. Sharing gives
credit to original
poster
2. Sharing creates
good
relationships
3. Sharing leads
peop...
#HASHTAGS
We had a great time at the county fair! Kids
did so well on their 4-H projects. We brought
home lots of ribbons and a few ...
WHAT’S THE BIG DEAL WITH #HASHTAGS???
OH YEAH, OTHER SOCIAL MEDIA
TOOLS USE THEM TOO
TWITTER
INSTAGRAM
PINTEREST
FOLLOW A POST
TWITTER
40404 To: 40404
follow
@aggie94_amy
You are now following
@aggie94_amy
HANDY HELPERS
PicMonkey -
http://picmonkey.com
Crop to size
Resize
PicMonkey – handy sizing tool
- pssst (200 x 200)
PHOTO PLACES
Texas AgriLife on Flickr -
http://www.flickr.com/photos/agrilife/
The Commons on Flickr (as can be best deter...
http://search.creativecommons.org/
HTTPS://WWW.FACEBOOK.COM/GROUPS/S
OC101SCIENCESAKE/
AMY E. HAYS
EMERGING TECHNOLOGIES
PROGRAM SPECIALIST
TEXAS A&M AGRILIFE
EXTENSION
INSTITUTE OF RENEWABLE
NATURAL RESOURCES...
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
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Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update

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Some hints, tips, and tricks to increase presence and outreach specific to goals for Texas AgriLife Extension and other outreach and education organizations

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Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update

  1. 1. UPDATE ON SOCIAL MEDIA THINGS TO KNOW – TEXAS A&M AGRILIFE URBAN FCS TRAININGThis presentation contains some items of note for social media outreach and education relevant to Texas A&M Agrilife Extension. Items include changes for August 2012 – August 2013. Audience: Urban FCS Agents Intended use: Quick overview of selected areas of concentration to enhance outreach and education Notes: Slides include notes
  2. 2. USER BASE
  3. 3. MOBILE USE
  4. 4. As of May 2013: •91% of American adults have a cell phone •56% of American adults have a smartphone •28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry •34% of American adults own a tablet computer As of January 2013: •26% of American adults own an e-reader
  5. 5. Mashable -
  6. 6. FACEBOOK Update and best practices
  7. 7. Anson Alexander – Infographics Labs http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
  8. 8. ANATOMY OF A FACEBOOK POST Status/Messa ge Multi-media • Picture • Video • Document Action
  9. 9. Add Context….. When you post items, tell your readers WHY they should care. Why should they click and follow that link? User only shares the link Gives info as to what the link holds
  10. 10. BE VISUA L
  11. 11. 90 px X 90 px 154 px X 154 px
  12. 12. TAKE ADVANTAGE OF POWER OF VISUALS • Use pictures and text to give an educational experience • List species name • Talk about it’s life cycle
  13. 13. Give Credit and Connections…
  14. 14. Use @ symbol to bring up potential FaceBook pages and people This will also post to their page Everything in BLUE is now hyperlinked to another page
  15. 15. Use SHARE option….. 1. Sharing gives credit to original poster 2. Sharing creates good relationships 3. Sharing leads people to new sources 4. Sharing increases SEO
  16. 16. #HASHTAGS
  17. 17. We had a great time at the county fair! Kids did so well on their 4-H projects. We brought home lots of ribbons and a few trophies. How does it get any better than that?!?! #4H #WrightCounty4H #hdigabtt
  18. 18. WHAT’S THE BIG DEAL WITH #HASHTAGS??? OH YEAH, OTHER SOCIAL MEDIA TOOLS USE THEM TOO TWITTER INSTAGRAM PINTEREST
  19. 19. FOLLOW A POST
  20. 20. TWITTER
  21. 21. 40404 To: 40404 follow @aggie94_amy You are now following @aggie94_amy
  22. 22. HANDY HELPERS
  23. 23. PicMonkey - http://picmonkey.com
  24. 24. Crop to size Resize PicMonkey – handy sizing tool - pssst (200 x 200)
  25. 25. PHOTO PLACES Texas AgriLife on Flickr - http://www.flickr.com/photos/agrilife/ The Commons on Flickr (as can be best determined, copyright has expired therefore most are free to use) http://www.flickr.com/commons/usage/
  26. 26. http://search.creativecommons.org/
  27. 27. HTTPS://WWW.FACEBOOK.COM/GROUPS/S OC101SCIENCESAKE/
  28. 28. AMY E. HAYS EMERGING TECHNOLOGIES PROGRAM SPECIALIST TEXAS A&M AGRILIFE EXTENSION INSTITUTE OF RENEWABLE NATURAL RESOURCES ahays@tamu.edu ahays@extension.org

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