26555128 c-b-models
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The document summarizes several early models of consumer behavior: 1) The EKB model focuses on the decision making process and how it is impacted by inputs, information processing, decision variables, and external factors. 2) The Howard-Sheth model deals with different buying categories and factors like inputs, perceptions, learning, and outputs. 3) Bettman's model emphasizes information processing and includes constructs like motivation, attention, information acquisition and evaluation, and decision processes. 4) The HCB model incorporates external and internal influences, self-concept, desires, needs, and the consumer decision making process from problem recognition to post-purchase.
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26555128 c-b-models
- 1. An Early Model of Consumer Behavior An Early Model of Consumer Behavior u re So c ia t Cul l Motives Attitudes Needs Consumer Purchase Business Decision Learning Family Perception Personality Economic
- 2. EKB Model of Consumer Behavior EKB Model of Consumer Behavior External Inputs Info Processing Dec. Process D. P. Variables Factors Problem Beliefs Cultural Stimuli of Marketers and Others Exposure Recognition Norms Attitudes Search Attention MEMORY Intentions Group Imfluence Alt. Eval. Yielding/ Acceptance Evaluative Family Choice. Criteria Influence Retention Lifestyle Outcomes Unexpected Comprehension Normative Circum- Satisf/Diss Compliance stances
- 3. Engle-Kollatt-Blackwell CB Model Engle-Kollatt-Blackwell CB Model Highlights: Focus is on the Decision Making Process The Decision Process is Impacted by: Inputs How Information is Processed Specific Decision Process Variables External Influences
- 4. Howard-Sheth Model of Consumer Behavior Howard-Sheth Model of Consumer Behavior Inputs Perceptual Constructs Learning Constructs Outputs Social, Symbolic and Direct Stimuli Motives Attention Overt Search Confidence Stimulus Brand Brand Comprehension Ambiguity Comprehension Choice Criteria Attitude Attention Attitude Attention Intention Perceptual Bias Satisfaction Purchase
- 5. Howard-Sheth andConsumer Behavior Marketing Strategy CB Model Marketing Strategy andConsumer Behavior Highlights: Deals with three types of buying categories RRB, LPS, EPS Four General Factors Inputs Perceptual Constructs Learning Constructs Outputs (External or Internal)
- 6. Bettman’s Model of Information Processing Bettman’s Model of Information Processing Motivation Perceptual Processing Capacity Encoding Goal Hierarchy Memory Search Attention External Search Information Acquisition and Evaluation Scanner & Interrupt Mechanism Decision Processes Interrupt Consumption and Interpretation & Learning Response
- 7. Bettman’s CB Model Highlights: Emphasis on Information Processing Two Unique Constructs Based on the premise that consumers are active environmental monitors. Scanner/Interrupt mechanisms
- 8. HCB Model of Consumer Behavior HCB Model of Consumer Behavior EXTERNAL INFLUENCES Experiences and Acquisitions SITUATIONS Culture Problem Subculture Recognition Demographics Social Status Information Reference Groups Search Family Marketing Activities SELF-CONCEPT Alternative Evaluation Desires and and Selection LIFESTYLE Needs INTERNAL INFLUENCES Outlet Selection Perception and Purchases Learning Memory Post-purchase Motives Processes Personality SITUATIONS Emotions Experiences and Acquisitions Attitudes