Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
Similar to Retailing in 2015 a snapshot
Similar to Retailing in 2015 a snapshot (20)
Recently uploaded
Recently uploaded (20)
Retailing in 2015 a snapshot
- 2. Introduction Era of tremendous potential: 2010- 2015 The presentation talks about Critical Critical Exploring the Exploring the Dominating Dominating Success Success change drivers change drivers Trends Trends Factors Factors
- 3. Growth Drivers Health Care Health Care Household Household Goods Goods Consumer Consumer Electronics Electronics
- 5. Trends
- 8. Shopper Insight Process Brand equity pre- Brand equity pre- disposition disposition Shopper Type Type of Occasion State of Mind Channel Choice Pre-planning Retailer Choice Research by shopper Retailer Experience Research by Research by shopper Research by experts Store Layout consumer experts experts consumer experts Store Dynamics Store Atmosphere Shopping Style Shopping Basket Shopping Route Propensity to purchase Store Advertising Propensity to purchase Consumption experience can potentially be Shelf Layout Consumption experience can potentially be feeds back into brand impacted at each stage Signage feeds back into brand impacted at each stage equity of journey Promotions equity of journey Pack Standout Pack Communication Transaction seals Transaction seals purchase decision purchase decision Source: TNS Retail and Shopper Insights