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Consumer Behavior                                              Presentation - 1                                           ...
The Question    “What we buy, how we buy, where and why we buy, in how muchquantity we buy depends on perception, self con...
Introduction
IntroductionConsumer + Behavior = Consumer Behavior
Consumer Decision Making Process
Consumer Decision Making Process        Problem Recognition        Information Search     Evaluation And Selection Of     ...
The Indian Scenario
The Indian Scenario      Burden       Curse       Status      Expenses
Glimpses From The Indian Scenario
Advertiseme                          nt        QuickTime™ and a          decompressorare needed to see this picture.
Factors Affecting Consumer Behavior
Internal Factors Affecting Consumer Behavior
Internal Factors Affecting Consumer Behavior                Perception
Internal Factors Affecting Consumer BehaviorPerception                Self Concept
Internal Factors Affecting Consumer BehaviorPerception        Self Concept                  Attitude
Internal Factors Affecting Consumer BehaviorPerception        Self Concept                 Attitude                       ...
External Factors Affecting Consumer Behavior
Status Symbol    Family                         Social Class                     External                     Factors     ...
Thank You
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Mubarak Ho...Beti Hui Hai

  1. 1. Consumer Behavior Presentation - 1 BBA - Marketing “A” 2012-13 Submitted To: Submitted By:Prof. Manish Joshi Kshitiz Jain Sachin Motlani
  2. 2. The Question “What we buy, how we buy, where and why we buy, in how muchquantity we buy depends on perception, self concept, social and cultural background and our age and family cycle, our attitudes, beliefs, values,motivation, personality, social class and many other factors that are both internal and external to us.” Discuss your answer with an example of advertisement (AV).
  3. 3. Introduction
  4. 4. IntroductionConsumer + Behavior = Consumer Behavior
  5. 5. Consumer Decision Making Process
  6. 6. Consumer Decision Making Process Problem Recognition Information Search Evaluation And Selection Of Alternatives Decision Implementation Post Purchase Evaluation
  7. 7. The Indian Scenario
  8. 8. The Indian Scenario Burden Curse Status Expenses
  9. 9. Glimpses From The Indian Scenario
  10. 10. Advertiseme nt QuickTime™ and a decompressorare needed to see this picture.
  11. 11. Factors Affecting Consumer Behavior
  12. 12. Internal Factors Affecting Consumer Behavior
  13. 13. Internal Factors Affecting Consumer Behavior Perception
  14. 14. Internal Factors Affecting Consumer BehaviorPerception Self Concept
  15. 15. Internal Factors Affecting Consumer BehaviorPerception Self Concept Attitude
  16. 16. Internal Factors Affecting Consumer BehaviorPerception Self Concept Attitude Motivation
  17. 17. External Factors Affecting Consumer Behavior
  18. 18. Status Symbol Family Social Class External Factors That Affect Consumer BehaviorReference Groups Culture
  19. 19. Thank You

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