2. TV scheduling consists of what channel, what time of the day and what day
of the week a programme is broadcasted.
TV scheduling is particularly important for new programmes as this is used
to increase the audience of the programme.
Scheduling is split up into 3 key concepts, inheritance, pre-echo and
hammocking.
3. Inheritance
Inheritance is scheduling a programme after a popular programme so it
inherits some of its audience.
E.g. the first episode of a new series called ‘This Time Next Year’ has been
placed after Coronation Street.
4. Pre-Echo
Pre-echo is scheduling a programme before a popular programme, this is
when the audience tune in early for the popular programme so they catch
the end to tweak the audiences interest.
E.g. new game show ‘Meet the Parents’ placed before the X Factor on
Saturday Night.
5. Hammocking
Hammocking is scheduling a programme in between 2 popular
programmes so it benefits from both inheritance and pre-echo.
E.g. airing the first episode of ‘Extreme Wales with Richard Parks’ after
Match of the Day and before University Challenge.
